Digital Marketing Specialist

Job Details

BillingPlatform is an industry-leading, fast-growing SaaS company. Our award-winning, cloud-based revenue lifecycle management platform is leveraged by leading global enterprises to automate and streamline the entire quote-to-cash process. At BillingPlatform, our employees are our most valuable asset, and we believe deeply in a culture of collaboration, accountability, innovation, and transparency. We seek bright, enthusiastic, and creative professionals looking to be part of our incredible team focused on challenging the status quo and driving transformational value to customers.

Backed by leading private equity firms FTV Capital and Columbia Capital, we have achieved remarkable industry recognition for growth, including being listed for the fifth consecutive year on Deloitte’s Technology Fast 500™ list of fastest-growing technology companies and ranked on the Inc 5000 list for four years running.

Our ability to innovate market-leading solutions has been validated by all major industry analyst firms, including being named a Leader in the first-ever Gartner® Magic Quadrant™ for Recurring Billing Applications, and being recognized as the Leader in Forrester Research’s “The Forrester Wave™: SaaS Recurring Billing Solutions.”

About the Role
BillingPlatform is seeking a Digital Marketing Specialist to join its team, reporting to the VP of Growth Marketing. You will be a critical member of the BillingPlatform Marketing team with key responsibilities including owning SEM strategy and execution, data hygiene and reporting responsibilities, creating dashboards and analysis to share with the Growth Marketing team and leadership, writing and editing campaign materials across all channels, and more. You are results-oriented, enthusiastic, and flexible.

Key Responsibilities

●      Build and own the process for campaign performance data collection, formatting, and ongoing management.

●      Develop SEM strategy and own ongoing execution and optimization of campaigns, materials, and reporting.

●      Manage ABM audience targeting configuration and segment creation across multiple channels (programmatic Display, Email, Paid Social, SEM).

●      Draft and edit Demand Generation emails, ads, and ad copy, ensuring accuracy and error-free deliverables.

●      Assist in creating email and campaign workflows in the MAP and manage data pushes to CRM campaigns for visibility and reporting.

●      Own the processing of inbound leads, lead and contact sourcing and verification, as well as routing this data to outbound communication systems.

●      Assist in creative library management, uploads to ABM platform, paid social and SEM platforms, ensuring proper URL tracking parameters are created and implemented across channels.

●      Assist in campaign project management, communication, and coordination with other members of the Marketing team.

●      Assist in campaign content development for Sales team alignment and enablement

Requirements

●      3-5 years of Digital Marketing experience with an understanding of ways to optimize a MarTech stack.

●      Experience developing and managing multi-channel, integrated campaigns and providing ongoing performance reporting.

●      2-3 years of hands-on experience with SEM strategy and AdWords campaign builds, optimization, and reporting. Must have AdWords platform experience.

●      Excellent business writing skills with high attention to detail, with the ability to write for multiple audience segments.

●      Familiarity and willingness to learn ABM methodology and principles to assist with campaign development and execution.

● Detail-oriented, clear communicator with proven ability to manage multiple projects while hitting deadlines.

●      Flexibility and ability to adjust and adapt to shifting priorities and timelines across multiple projects and multiple team members.

●      Familiarity with our various Marketing platforms – a bonus for hands-on experience (6sense, HubSpot, AdWords, Google Analytics, LinkedIn Advertising).

Benefits

• Be part of the fastest-growing companies in the United States
• Receive competitive compensation that includes a robust benefits package—medical, dental, vision, life and disability, HSA, FSA, and many perks related to health and wellness provided by our medical carriers
• 401(k) match that is 100% immediately vested
• Discretionary and charitable time off program
• Ability to work hybrid if you are in the Denver, Colorado area

The base salary range for this position is $80,000 – $100,000 USD, depending on job-related knowledge, skills, experience, and market location. Salary information is provided per state regulations in CA, CO, CT, MD, NV, NY, RI, and WA.

BillingPlatform provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.