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Digital marketing is one of the fastest-growing sectors right now, but while the number of available roles is increasing, so are the number of applicants. So, if you are looking for a job in one of the man fields within digital marketing, there is a big question to answer. What, exactly, are the recruiters looking for?   In this guide, we’re going to reveal some of the key issues you need to consider if you want to break into...
Choosing the best company to work for is important, we all know that. Find a gem and you can expect to be valued as an employee, get the career development you’re looking for and be well rewarded. It’s especially important in the world of digital marketing. But does the size of the business make a difference? We take a look at whether it’s best to work for a small company or a large corporation and the pros and cons...
Many inexperienced job applicants spend an inordinate amount of time working on their CVs to perfect them. But when it comes to sending a cover letter, they just knock one out as fast as possible and hit the ‘send’ button. Unsurprisingly, few of these applicants will be successful.    The trouble is, the cover letter is one of the most important aspects of your job application. In reality, many CVs are incredibly...
Digital Marketing Internships are a great way to improve your skills while also working in an environment that is close to what you can expect from a full-time opportunity. Many different sectors are growing and offering more internships now, and they can become an important stepping stone in anyone’s career. It helps you build experience, learn new skills and also grow your professional social network.   When it comes to...
In the ever changing world of digital marketing, it’s all too easy to slip up from time to time. Whether taking on the wrong role in your career or using an outdated marketing solution for your client, however, it doesn’t have to mean the end of the world. If you have a time machine, we suggest you take a little trip back a decade or so. Does anyone remember Netscape? Do you recall waiting for your telephone line to connect...
There’s no doubt that working in digital marketing can be highly rewarding and lucrative. There is a big demand for skilled employees and the potential to find jobs anywhere in the world. If you’re looking to get some response out of the top marketing agencies, however, you’re going to require a mix of hard and soft skills to get noticed. Being successful is not just about creativity. You need to have sound digital...
Anyone who has been involved in digital marketing for the last ten to fifteen years will know there have been some pretty seismic changes. It seems we’ve only got used to one platform when another one comes along. Google changes their algorithms and suddenly our sites are no longer ranking. New tech for measuring performance puts our competitors at a better advantage. Not only has the digital landscape changed but customers are...
Landing that dream digital marketing job is not easy. There’s always plenty of competition for these posts and setting yourself apart from the rest of the candidates requires a lot of hard work. It’s a bit like going on Britain’s Got Talent for marketers or the point of the film Highlander – there can be only one! If you want to nail down your dream job at interview, however, there are some things you can do to tilt...
We live in a competitive world. Whatever your business and whichever sector you operate in, you need to fight for every customer. It helps to have a serious marketing strategy in place, something to cajole, convince and drag customers to your front door. Traditional marketing has normally involved your business sending out a communication to potential customers. In it’s simplest form, this is a flyer posted through the front door...
It’s taken a long time for marketers to really get to grips with social media. In fact, it’s only in the last five years or so that they’ve begun to successfully leverage this powerful online tool. Today social media impacts almost every part of our lives. It’s routinely used by families to stay in contact and gets a mention every news day on every news channel. People use it to form groups of support and action....
The challenge of recruiting the right staff for any business is obvious to most bosses and HR departments. The landscape is certainly competitive at the moment so, if you are looking to find someone to handle all your digital marketing, getting the right person can be even more demanding. First of all, just because someone has their own blog and a social media account doesn’t mean that they really know what they are doing when it...
It’s no surprise that digital marketing is one of the fastest growing professions around the world. While many employers will check out your CV when you apply to them and see what your past record looks like, to really nail those top jobs you’ve got to make sure your online presence is just as solid. Here are our top 5 ways to boost your chances of nailing that next job through online tools:   1. Link on LinkedIn...