Digital Marketing Blog

  • Email Marketing Specialist: Career Highlight and Job Description

    Posted on Monday, November 18, 2019 by Dave RelfeNo comments

    Consumers are online all day, every day. Thanks to smartphones, people spend an average of 24 hours a week online . Some adults spend up to 40 hours a week on the internet. Businesses know they must invest in digital marketing to reach their target audiences. They want and need digital experts who are fluent in inbound marketing. Digital marketing includes any marketing done online. Jobs range ...

  • Your Facebook Ads: 7 Effective Guidelines to Help You Get Started

    Posted on Wednesday, November 13, 2019 by Dave RelfeNo comments

    The battle to win over consumers on Facebook through advertorials can be tough. And it’s only getting more difficult every day. As more marketers and advertisers perceive the promising potentials of Facebook Ads, the boat can easily change a winning ad into a money-wasting fiasco. A lot of marketers launch a new and different ad campaign on a daily basis in hopes to finally hit it right with the ...

  • How to Write an Interview-Winning Content Marketing CV

    Posted on Friday, November 1, 2019 by Dave RelfeNo comments

    Your CV is your very own marketing tool and getting it just right is an important first step on your job search. If you're looking for an exciting content marketing role right now and you're hoping to land an interview, you need a CV that will grab the recruiter’s attention. The key to achieving this isn’t dissimilar to your day-to-day duties as a content marketer. It’s all about undertaking some ...

  • Creative Ways to Spruce up Your LinkedIn Profile

    Posted on Monday, October 28, 2019 by Dave RelfeNo comments

    Did you know that there are more than 610 million LinkedIn users in the world? But, have you ever wondered how you can shine on the corporate social media giant? There are so many talented and qualified people on the network. How can you stand out from the crowd? If you're a job seeker on the lookout for digital marketing jobs, you need to consistently update and transform your LinkedIn profile ...

  • What's Your Social Media Footprint and Why Does It Matter?

    Posted on Monday, October 7, 2019 by Dave RelfeNo comments

    Social media is an excellent tool. It's a source of fun, news, and social connection. There's a reason that billions of people have social media accounts. There is such thing as a social media footprint, though, and it should be considered as you engage with your various social media accounts. We're going to talk about the social media footprint and why it matters in this article, giving you a ...

  • How to Construct an Effective SEO Plan

    Posted on Thursday, October 3, 2019 by Dave RelfeNo comments

    Climb the Charts The goal of SEO (Search Engine Optimisation) is pretty straight forward: the object is to optimise your website so that it performs better in search rankings. SEO can drive a 14.6% conversion rate on your leads. But SEO is not a simple three-step process or a basic checklist you can just navigate through. There are many parts that form a larger whole of a successful SEO plan. So, ...

  • 10 Clever Social Media Campaign Ideas to Help Grow a Clientbase

    Posted on Thursday, September 12, 2019 by Dave RelfeNo comments

    Finding clever social media campaign ideas to fuel your business requires a combination of old favourites and new approaches. It's true that reinventing the wheel isn't necessary for success. But you do need to bring your own unique voice to whatever you try. In the following article, we'll be discussing the social media ideas that work. And we'll be giving you some clever ways of making them ...

  • What's the Trajectory of a Typical Digital Marketing Career Path?

    Posted on Thursday, August 15, 2019 by Dave RelfeNo comments

    There’s never been a better time to get into digital marketing. According to eMarketer companies in the US spent over $100 billion on digital advertising (£77 billion) in 2018. That, of course, doesn’t include the billions spent by businesses in the UK and internationally. As organisations continue to spend more on digital marketing, the need for workers to fill the many roles this medium ...

  • 10 Exciting Digital Marketing Jobs To Consider

    Posted on Monday, July 22, 2019 by Dave RelfeNo comments

    The best digital marketing jobs are the ones where you are given the freedom to direct your own campaigns. Sadly for you, there are few employers who are willing to let you treat your marketing job like your own playground. Yet, when you are given the freedom to work and direct independently, then digital marketing jobs become some of the best jobs in the world. 1. Digital Marketing Manager A ...

  • 10 Tips for Finding the Perfect Marketing Job

    Posted on Monday, June 10, 2019 by Dave RelfeNo comments

    Powered by innovation in the digital advertising realm, the global marketing industry is experiencing unprecedented growth. In fact, experts predict that while the market was worth $8 billion (£6 Billion) in 2018, that number will skyrocket to $11.8 billion (£9 Billion) by 2023, at a compound annual growth rate (CAGR) of 8%. Are you looking to cash in on this lucrative opportunity? There's never ...