Digital Marketing Blog

  • 8 Must-Use Types of Digital Marketing for Mortgage Brokers

    Posted on Friday, January 10, 2020 by Dave RelfeNo comments

    It doesn't matter what type of business you own. If you're not running digital marketing, you may as well close up shop. Looking at the big picture, data shows us that 92 per cent of consumers shop online. That means if your business doesn't have a strong online presence, you're missing out on the vast majority of potential sales. Knowing where and how to start, however, can be tricky. ...

  • Exploring the Different Strategic Management Frameworks

    Posted on Wednesday, January 1, 2020 by Dave RelfeNo comments

    “When you’re dying of thirst, it’s too late to think about digging a well,” is a Japanese proverb that reiterates the importance of strategic management. In every major move in life, careful and strategic planning helps you execute tasks in the most efficient way possible. When you’re planning on moving to a new place, you think about the location and strategise how to pack efficiently. When ...

  • A Day in the Life of a Social Media Strategist

    Posted on Friday, December 20, 2019 by Dave RelfeNo comments

    It is no secret that thanks to platforms like Facebook, Instagram, and Twitter, social media plays a huge part in the marketing plans for businesses all over the world. And with average monthly social media marketing budgets in the US falling between $4,000 and $7,000 a month, it looks like social media marketing is here to stay . But who is in charge of all the planning and executing how this ...

  • Land Your Dream Job with a Digital Marketing Portfolio

    Posted on Wednesday, December 11, 2019 by Dave RelfeNo comments

    By the end of 2019, digital marketing will take up 35% of all marketing spend. The proliferation of the internet has led to people spending significant time on the web. From social media to YouTube videos, people now have more information that’s influencing their buying behaviours. In response to this, firms have doubled down on their marketing activities online. Due to this shift in marketing, ...

  • Email Marketing Specialist: Career Highlight and Job Description

    Posted on Monday, November 18, 2019 by Dave RelfeNo comments

    Consumers are online all day, every day. Thanks to smartphones, people spend an average of 24 hours a week online . Some adults spend up to 40 hours a week on the internet. Businesses know they must invest in digital marketing to reach their target audiences. They want and need digital experts who are fluent in inbound marketing. Digital marketing includes any marketing done online. Jobs range ...

  • Your Facebook Ads: 7 Effective Guidelines to Help You Get Started

    Posted on Wednesday, November 13, 2019 by Dave RelfeNo comments

    The battle to win over consumers on Facebook through advertorials can be tough. And it’s only getting more difficult every day. As more marketers and advertisers perceive the promising potentials of Facebook Ads, the boat can easily change a winning ad into a money-wasting fiasco. A lot of marketers launch a new and different ad campaign on a daily basis in hopes to finally hit it right with the ...

  • How to Write an Interview-Winning Content Marketing CV

    Posted on Friday, November 1, 2019 by Dave RelfeNo comments

    Your CV is your very own marketing tool and getting it just right is an important first step on your job search. If you're looking for an exciting content marketing role right now and you're hoping to land an interview, you need a CV that will grab the recruiter’s attention. The key to achieving this isn’t dissimilar to your day-to-day duties as a content marketer. It’s all about undertaking some ...

  • Creative Ways to Spruce up Your LinkedIn Profile

    Posted on Monday, October 28, 2019 by Dave RelfeNo comments

    Did you know that there are more than 610 million LinkedIn users in the world? But, have you ever wondered how you can shine on the corporate social media giant? There are so many talented and qualified people on the network. How can you stand out from the crowd? If you're a job seeker on the lookout for digital marketing jobs, you need to consistently update and transform your LinkedIn profile ...

  • What's Your Social Media Footprint and Why Does It Matter?

    Posted on Monday, October 7, 2019 by Dave RelfeNo comments

    Social media is an excellent tool. It's a source of fun, news, and social connection. There's a reason that billions of people have social media accounts. There is such thing as a social media footprint, though, and it should be considered as you engage with your various social media accounts. We're going to talk about the social media footprint and why it matters in this article, giving you a ...

  • How to Construct an Effective SEO Plan

    Posted on Thursday, October 3, 2019 by Dave RelfeNo comments

    Climb the Charts The goal of SEO (Search Engine Optimisation) is pretty straight forward: the object is to optimise your website so that it performs better in search rankings. SEO can drive a 14.6% conversion rate on your leads. But SEO is not a simple three-step process or a basic checklist you can just navigate through. There are many parts that form a larger whole of a successful SEO plan. So, ...