Digital Marketing Career Advice and Insights

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A lot of the discourse around succeeding in your career - particularly in digital marketing - is based on what we call Hard Skills. That is, you need to have qualifications and certificates. You need to be able to code, you need to be able to read analytics and data, and you need to know the latest software every company is using. But what about Soft Skills for Digital Marketers ? Those intangibles that companies look for in future...
Whether you’re fresh to the scene or you’ve had some experience in marketing, transitioning to a digital marketing career is a wise move. It’s an industry that is taking over the marketing world, with plenty of room for growth. However, it’s also a competitive industry that requires continual skill improvement to find your place. More working people are taking the time they need every week to engage in...
There’s a digital skills gap in the UK and it could get worse during the next year or so because of Brexit. That’s according to some experts , at least, and they say it could cost the UK more than £300 billion in lost revenue as well as leave around 3 million vacancies left unfilled by the end of the next decade. While this is quite a worrying time for the digital industry, if marketing is a sector that you’d like...
Is there anything more important than your cover letter and CV when it comes to landing an interview? Maybe not. Your qualifications are critical, of course, but your CV can mitigate problems in that field if it’s done correctly. So to help you kickstart your Digital Marketing career , we’ve put together a helpful guide on how to set yourself up for the perfect digital marketing CV, taking tips from professionals across the...
Kicking off a career in digital marketing can be both daunting and difficult, but there are a number of ways you can make it a smoother transition - whether you’re fresh out of school or uni, or trying to make a change from the 9-5 job you hate. We’ve put together a helpful list of 10 steps you can take to make sure you kick off your digital marketing career in style.   Personal projects This is...
Marketing is a field that just keeps on keeping on. It ebbs and flows in terms of what employers expect of the team, and what the wider populace thinks is the main part of your job, but the consistent aspect is that marketing enables businesses to thrive. The way you connect your business with current customers and future leads is arguably as important or more so to the business as the product or service itself. So why should you work...
You might have heard of a little thing called your ‘personal brand’. But what is it? How do you build one? Why is it important? We’ve taken a look at some of the leading experts in the area, and collated a list to help unlock the secrets behind what is fast becoming a necessity for job seekers fresh out of university, or looking for a career change.   What is personal branding? According to Open Colleges in...
If you’ve recently graduated with a digital marketing degree , it can be difficult to know which career path is right for you. There’s all sorts of jargon, and a wide range of job titles.To help you out, we’ve been speaking to successful digital marketers to get a sense of what their job involves and what kind of personality it suits.   In this edition we’ve spoken to Catalina Balan, Digital Acquisition...
A common question for those coming out of university is, “ what can I actually do with this marketing degree ?”. And there may be few degrees that lead to this question more often than a Bachelor of Marketing. So, you’ve just completed your marketing degree and you’re wondering where to go from here. We’ve put together a list that might help.   What is marketing? But first off, what is...
Digital Marketing is an industry that has exploded over the past decade. But it’s not slowing down. So if you’re looking to enter the field in the near future, you don’t need to worry about finding an opening - you just need to be able to get it! The growth in the industry has been followed by growth in applicants, and it is becoming ever more important to nail your interview to put yourself above the others in the eyes of...
Anyone who works in digital marketing knows that it’s a sector that is susceptible to constant change. Improving technology is one of the main drivers for this but so is how customers behave and what they want as well as the large amount of data we know have available which can help inform decision making. That’s why keeping your skills up to date and making sure you aware of the current trends is important. Staying current...
Ask anyone what they’d like to solve about going to a digital marketing job interview and most times you’ll get the same answer: The nerves. In most circumstances where we need to perform, a few nerves are good. They keep us connected and alert. But controlling them for some people can often be a problem. If all you can hear is your own heart beating and all you can feel is the sweat tricking down into your eyes, it can be...
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