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Anyone who has been involved in digital marketing for the last ten to fifteen years will know there have been some pretty seismic changes. It seems we’ve only got used to one platform when another one comes along. Google changes their algorithms and suddenly our sites are no longer ranking. New tech for measuring performance puts our competitors at a better advantage. Not only has the digital landscape changed but customers are...
Landing that dream digital marketing job is not easy. There’s always plenty of competition for these posts and setting yourself apart from the rest of the candidates requires a lot of hard work. It’s a bit like going on Britain’s Got Talent for marketers or the point of the film Highlander – there can be only one! If you want to nail down your dream job at interview, however, there are some things you can do to tilt...
We live in a competitive world. Whatever your business and whichever sector you operate in, you need to fight for every customer. It helps to have a serious marketing strategy in place, something to cajole, convince and drag customers to your front door. Traditional marketing has normally involved your business sending out a communication to potential customers. In it’s simplest form, this is a flyer posted through the front door...
It’s taken a long time for marketers to really get to grips with social media. In fact, it’s only in the last five years or so that they’ve begun to successfully leverage this powerful online tool. Today social media impacts almost every part of our lives. It’s routinely used by families to stay in contact and gets a mention every news day on every news channel. People use it to form groups of support and action....
The challenge of recruiting the right staff for any business is obvious to most bosses and HR departments. The landscape is certainly competitive at the moment so, if you are looking to find someone to handle all your digital marketing, getting the right person can be even more demanding. First of all, just because someone has their own blog and a social media account doesn’t mean that they really know what they are doing when it...
It’s no surprise that digital marketing is one of the fastest growing professions around the world. While many employers will check out your CV when you apply to them and see what your past record looks like, to really nail those top jobs you’ve got to make sure your online presence is just as solid. Here are our top 5 ways to boost your chances of nailing that next job through online tools:   1. Link on LinkedIn...
There aren’t many businesses in the world today which don’t use at least some degree of digital marketing. It’s one of the fastest growing employment sectors in the world and there are excellent opportunities for anyone wanting to develop a career path in this area. The huge growth in startups and on demand services over the last decade or so have certainly led to a large increase in the need for competent and qualified...
While there’s no doubt that some marketing businesses are looking for candidates with a relevant degree, it’s not the only criteria they use in selection nowadays. If you can demonstrate that you know what you’re talking about and you’ve built a useful skill base, there’s no reason why you shouldn’t get your foot in the door with even some of the most prestigious companies. What it does take is putting...
Assuming you have the qualifications or the hard earned skills to work in digital marketing, one of the first steps in your job hunting challenge is actually to find listings and employment opportunities that lead somewhere. Whether you search on well-known job hunting sites or visit your local agencies, ads can often be a little low on the detail side and it’s difficult to know what to expect or what’s expected of you. Here...