Digital Marketing Career Advice and Insights

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There’s never been a better time to get into digital marketing. According to eMarketer companies in the US spent over $100 billion on digital advertising  (£77 billion) in 2018. That, of course, doesn’t include the billions spent by businesses in the UK and internationally. As organisations continue to spend more on digital marketing, the need for workers to fill the many roles this medium includes will only...
Powered by innovation in the digital advertising realm, the global marketing industry is experiencing unprecedented growth. In fact, experts predict that while the market was worth $8 billion  (£6 Billion) in 2018, that number will skyrocket to $11.8 billion (£9 Billion) by 2023, at a compound annual growth rate (CAGR) of 8%. Are you looking to cash in on this lucrative opportunity? There's never been a better time...
Go back twenty-five years, and the idea that there would be a surge in demand for digital marketing jobs would have seemed like a fantasy. The internet was barely getting started, and the notion that it would one day come to dominate all our lives would have been difficult to accept. But over time, and especially during the last decade, the importance of the internet as a marketing platform has grown, and now it eclipses traditional...
Project management is a difficult area to work in. Aside from having to co-ordinate, lead and inspire stakeholders both internally and externally, it’s also a role that requires good budget management, quality checking and effective communication. In this interview, we sit down with Mark Fullilove, a Content and Online PR Project Manager from global digital marketing agency Search Laboratory , which has offices in Leeds, London and...
It’s not hard to notice that business is growing more digital in its marketing efforts as time goes on. Not only is the digital age for big, international brands but small, local businesses as well. Everyone is making the switch to digital marketing. As a result, you may be well aware of the growing importance of digital marketing professionals and the ever-growing number of opportunities they have. It may be a very attractive idea...
Successfully marketing a brand and business requires a range of marketing types and techniques. Content marketing is one of the most important areas of marketing for any business to consider, and it has become especially popular as digital marketing has grown. Content marketing is a must for all kinds of businesses, helping to reach both consumers and other businesses. It includes a variety of different types of content and can be used...
It can be hard to know where to start when you’re a) ready for your first job or b) ready for a new one. The good thing if you’re looking for a job in this day and age is that it’s far more acceptable now than a few decades ago to reach for the stars and have a crack at your dream job. But how does one go about first of all finding, and subsequently getting, that role? We’ve put together an easy list of 5 things...
Here at DigitalMarketingJobs we’ve been speaking to successful digital marketers to get a sense of what their job involves and what kind of personality it suits. In this second edition we have spoken to Amelia Watt a Digital Marketing Executive at Whittard of Chelsea . A graduate of Oxford Brookes University, having originally studied as a primary teacher, she decided on a career change and went into marketing. We spoke to her...
Social media is a growing in importance for all types of organisations in many different fields, be it a traditional corporation, a local small business, or a non profit/NGO institution. As people spend more time on Facebook, Twitter and Instagram, it makes sense from a marketing and customer relation perspective for businesses and organisations to be there, too. So, whether you are a digital marketing graduate looking to...
The internet has completely changed (and continues to change) the way that businesses and brands engage with their customers and the wider audience beyond them. New ways of sharing their story, of selling their services, and building a community has transformed the brand/consumer relationship. With a career in digital marketing, you may play a very direct role in that transformation. But why would you want a career in digital marketing...
Social media marketing is one of the types of marketing that has grown over the last few years. It's newer than some other types of digital marketing, with social media only really having taken off around 15 years ago. The social media sites that were popular then aren't the same as those that people use now. You would struggle to find a lot of people using Myspace now, whereas many use Facebook, Instagram or Snapchat. The use of social...
One of the most challenging avenues of marketing is digital marketing. It’s an avenue that is continually evolving, and this evolution means that those who work in digital marketing are on a constant uphill climb to keep up with the necessary skills required. It's a challenging, creative and rewarding career path and not only will you be faced with opportunities that you never dreamed possible when you work in digital marketing ,...