Digital Marketing Salary Guides

Discover what you could earn at every stage of your digital marketing career. In our extensive guides to digital marketing salaries, we’ll break it down by profession, experience, and location to give you a precise guide to what your contemporaries are earning (and what wages you should expect if you’re applying for a new job).

Two digital marketers collaborating on a project

Why Understanding Digital Marketing Salaries Matters

Extracting real-time, current data from multiple recruitment platforms, digital career channels, and our own Digital Marketing Job Board means that our average salary guides are up-to-date and current, reflecting the trends and average pay rates in your location today.

Here’s why you may be interested in the country-specific digital marketing average wages at each experience level:

  • Deciding what to offer a job applicant
  • Choosing how to advertise a vacancy
  • Negotiating a pay rise with an employer
  • Submitting your salary expectations
  • Looking at the pay rise potential for your team
  • Evaluating where your company’s ray rates fall

Those insights are valuable for businesses, agencies, employers, professionals and job candidates. A significant proportion of digital marketing applicants select the jobs they apply for based primarily on salary—with stability, progression routes, and other benefits and perks secondary factors.

Digital Marketing Salary Guides for Employers and Recruiters

Businesses looking to hire digital marketers often have two priorities:

  1. Finding the right skills and capabilities
  2. Paying a salary at the right level – attracting top talent without overextending

Learning the average digital salary across all experience levels and comprehending the factors and variables that might drive that average wage up or down can provide recruiters with powerful knowledge, gauging the perfect salary to attract the talent they need while demonstrating responsible budget management.

Digital Marketing Jobs has collated average digital marketing salaries from several of the highest-demand markets and environments, showcasing average wages by country and location to support agencies and employers in each destination.

Access our reporting to review the salaries you might offer candidates based on experience, compare job titles with common recruitment criteria, and tap into our resources to help craft compelling, attractive recruitment ads for any digital marketing vacancy you need to fill.

Average Digital Marketing Salary Information for Professionals and Job Applicants

Whether you’re a digital marketing professional looking for new career opportunities, a graduate keen to establish yourself in the space, or want to pivot your career to transfer your existing expertise, knowing what salary to ask for is step one.

Job applicants often have room for negotiation, and guessing at the average salary you should be making can easily mean:

  • Asking for below-the-average and effectively downgrading your earnings
  • Pitching your salary request too high and cutting yourself out of the running

Our concise, user-friendly guides clarify some of the main elements that might impact the salary you should expect, help with identifying where you have scope to request a pay rise, and are designed to assist with those all-important decisions about where to take your digital marketing career next.