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From the Blog

Choosing the best company to work for is important, we all know that. Find a gem and you can expect to be valued as an employee, get the career development you’re looking for and be well rewarded. It’s especially important in the world of digital marketing. But does the size of the business make a difference? We take a look at whether it’s best to work for a small company or a large corporation and the pros and cons of each.   Working for a Big Company You get a strong brand with plenty of support. There’s often a clear path to build your career. More investment in training development. Better perks and clearly defined pay structures. There are plenty of big companies to choose from and they’re always looking for staff. One of the benefits of the sheer size of the organisation is that it will have a clear structure in place that suits many people, particularly those who value security. It means areas like salaries and career progression are clearly mapped out within the organisation’s various processes and protocols. How you are managed on a day to day basis should also be well defined. There’s generally a good HR department that can support you if you have any issues. There are good benefits packages available as well because the company has many more resources to call on. This could include well-funded pension plans and discounts for certain products such as gym memberships. If you work in digital marketing , having experience with a large organisation like BT, Sainsburys or British Gas will almost certainly strengthen your CV should you decide to move on. For those looking to improve their career prospects, large companies regularly provide training for those that match their criteria. There are however a few downsides to going big. For instance, large corporations may be bogged down in bureaucracy. So, if you like a free hand in the way you do things, it can be a problem. There could be set procedures and hoops to jump through before you can implement any new strategy or way of working. Getting lost in the crowd is another issue when it comes to a large organisation. It’s often difficult to stand out and you could just be another cog in the wheel. Promotions and jobs are may advertised internally but there can be quite a bit of competition and a lot may depend on whether your face fits or not. With stricter structures, it is more difficult to spread your wings and try new things, even if you work for an organisation as eclectic and boundary breaking as Google. A digital marketer normally has to be a Jack of all trades. It’s something which makes the profession attractive. In a large company, you may have to stick to what you are given and make sure you use the appropriate person to do a particular job outside your remit. That can be frustrating.   Working for a Small Company Small businesses are great should you want a role that’s varied and challenging. Rather than take on new staff, a manager or boss will find someone inhouse who can take on that extra task or new role. That may be hard work but it also gives you the opportunity to develop great new skills which will be useful in your career moving forward. Smaller companies mean close-knit teams. There’s a small number of you and you get to know each other well. This is a major driving point for people who don’t want to be just a faceless employee in a big corporation’s crowd. It also makes life easier if you want to change things or put in your four pennies worth with a new idea or two. When you do your job well, you’re more likely to get noticed in a smaller company. That means your star can rise much quicker than in any other environment. That does come with a downside, however. Because of the size of the business, you could end up reaching a certain point and not be able to go any further. That could mean looking for a new company if you want to develop more. Small businesses tend to have certain limitations in what they can do. There simply isn’t the funding, for instance, to deliver the clear training path that you might want to follow. Of course, if the business is starting to grow and you’ve got in at the ground floor, it might be worth waiting for those opportunities to come along in the future. But if things stagnate, your career will also. If you don’t like having extra work or new challenges foisted upon you and prefer the routine of your job, a small business is not necessarily the best place to be. Here, it’s usually a question of everyone mucking in where they can. That doesn’t always suit everyone. The lack of other people in the business can also be a sticking point, especially if the business only employs one or two staff besides the boss. What happens if you don’t get on?   How to Make The Right Choice Most digital marketers will work for a wide range of different employers during their career. While a big corporation has it’s merits, the stricter rules can cause difficulty when you want to get more experience in certain areas like web design, content creation or PPC advertising. You may have to wait until someone moves on before you get that opportunity. A big operation does, however, give you the chance to see the world of digital marketing and telecommunications from the point of view of one of the big players. It’s a great place to network with talented and serious staff and build relationships for the future. For many digital marketers, however, smaller businesses have the benefit that they can be king of all they survey. There’s the opportunity to spread your wings and, if you don’t mind taking care of much of your own training, you can diversify to a much greater degree. A lot will certainly depend on your own personality. You may love the challenge of a small team or you could prefer the safety and security of a big organisation. Where you are in your career may be a factor as well. If you’re bringing up a family and have learned the ropes when it comes to all things digital marketing , for instance, a big corporation can seem a pretty good career move .  
Many inexperienced job applicants spend an inordinate amount of time working on their CVs to perfect them. But when it comes to sending a cover letter, they just knock one out as fast as possible and hit the ‘send’ button. Unsurprisingly, few of these applicants will be successful.    The trouble is, the cover letter is one of the most important aspects of your job application. In reality, many CVs are incredibly similar and easy to skim over - it’s a factual document. A cover letter, however, is where you get the chance to let your personality shine through, as well as underlining your skills and abilities to thrive in the advertised role.   With this in mind, here are a few things you need to consider when creating your cover letter - let’s get started with the absolute basics.   Research, research, research The first thing any job applicant needs to do is research the company they are applying to. Look at how the business works, and ensure you know exactly what it is that they do. Take care to investigate your potential role, too - can you answer every question they will ask about the job spec?   There are many other things you need to know about the company, which can really make a difference to your cover letter - and you should tailor that letter accordingly. For example, are you aware of the firm’s competitors, both on a local and national level? Who is their target audience? The more you know about the company, its place in the market, and the job role, the more chance you will have of creating an eye-catching, interview-winning cover letter.   Take notes - as many as possible. Then, use everything you have learned to tailor your actual letter, matching up their requirements with your skills and experiences. Not only will it improve your chances of impressing them from a candidacy perspective, but you will also prove that your interest in their company is serious.   Content and formatting While there is more room on a cover letter for self-expression than on a CV, you do need to be wary about going on for too long. A good cover needn’t be any longer than half a side of A4, and should be concise, to-the-point, and exceptionally presented.   Formal fonts are a must, of course, so none of those fancy handwritten ones - or, worse, Comic Sans - and make sure that the words are well spaced apart and easily read.   Paragraphs are critical, too. No one likes reading huge blocks of text, as it’s impenetrable and time-consuming. Clear paragraphs will help you get your message across, and allow for any skim readers to ensure they can grasp what it is you are trying to say.   Structuring your letter Nothing is set in stone when it comes to creating a cover letter. But there are a few principles you should follow to ensure your efforts don’t go to waste.   Open the letter by explaining why you are sending the letter in the first place. You can also include where you saw the ad, and if anyone has referred you, this is the best place to use their name. It’s very simple - nothing uncomplicated, and is just there to act as a friendly and quick introduction.   Try: “I wish to apply for the position of x, which is currently advertised on y. Enclosed is my CV for your consideration.”   Next, you need to dive right in with the skills and qualifications you have for the job. Don’t mess around, get those professional and educational experiences out there straight away.   Try something like this: “I have four years experience working in x, and feel I have the skills, knowledge and expertise in y to be the perfect candidate for this job.”   OK, so now you need to move on to selling yourself. At this point, you want to ensure that you are addressing any of the points you have made in your research. Let’s say that ‘Job X’ is asking for someone with proven experience in increasing sales.   You might say: “I have ten years experience selling x, and have been responsible for increasing YOY department sales by 40 per cent.”   Finally, the last paragraph. Here, you can afford to inject a little more personality into proceedings. You need to reiterate why you are applying, of course, but it’s also a good time to show your passion for what you do. Think about why you might be the best fit.   Something like this might work: “I believe I have what it takes to translate my previous success with Company Y and contribute even more to your Company X and help you build on your reputation as Industry Z’s leading lights.”   Formalities Cover letters are usually addressed to the person dealing with the applications. The chances are that you will be able to find this info somewhere on the original application, but if you cannot find a contact name, don’t panic.   You can actually turn this into an advantage. It gives you the perfect opportunity to ring into the business and request a name. You may even get to speak to them, and ultimately that may be a good chance to ensure they remember you! Not only that, of course, but they are also likely to be impressed by your initiative.   Regarding signing off, there is a small dependency. If you know the name of the hiring manager, always sign off “Yours sincerely.” If you don’t know the contact name, however, then ensure you sign it “Yours Faithfully.”   Conclusion There is an art and a science to writing an exceptional, eye-catching cover letter. However, it’s always the science part you have to get right first. Do your research, make lots of good notes, and ensure you answer the points you need to. Then it’s a case of adding some flair and creativity, to ensure you tick all the boxes, but also stand out from the crowd.   Ultimately, a good cover letter can help you attract interest - and ensure your CV gets a second look. Then, it’s just a case of acing the interview - but that’s for another time.  
Digital Marketing Internships are a great way to improve your skills while also working in an environment that is close to what you can expect from a full-time opportunity. Many different sectors are growing and offering more internships now, and they can become an important stepping stone in anyone’s career. It helps you build experience, learn new skills and also grow your professional social network.   When it comes to digital marketing internships , there are a plethora of opportunities available thanks to a growing industry and a trend of companies hiring new interns as cheap and effective ways to nurture talent. However, making the most of a digital marketing internship can be tricky, so here are a couple of ways to make the most of your experience and eventually become a full-time member of staff at the company.   Know Your Role It’s incredibly important to know your role in a team. Trying to do too many things at once or step outside of your role can be seen in a negative light. However, you should also speak up when you can contribute instead of staying silent all the time. It takes the right balance in order to establish yourself in the workplace, and it’s vital that you analyze your role in the team and play it to the best of your ability.   It’s much easier to know your role when your team is much smaller. You’ll be able to contribute more because you’ll have more of a voice. If you’re ever in a meeting with your team or find yourself working together with specific people, then speaking up and making observations can make a world of difference. It’s important to show that you indeed have talent and that you’re willing to grow your skills and become a full member and not just an intern.   Don’t just back down and accept that you’re an intern. Make yourself visible and heard. Make sure you fit your role in the team and do your part so that you find a purpose instead of just being “that intern that helps but isn’t very valuable”. Not all companies are welcoming of interns and it’s important that you find your role and stick with it if you want to contribute.   Have an Aim What is the purpose of your internship? Is it so that you can earn a full-time job at the end of it, or is it because you want to grow your experience and learn new skills? There are different reasons to take on an internship and it’s important that you ask yourself a few important questions before you invest your time into it.   For instance, ask yourself what you plan to do in the future with your internship. What does your roadmap look like? If your internship will last a particular duration, then consider what steps you’ll be taking as you climb up your career ladder. It’s also good to set company goals, such as eventually getting into an important meeting with your boss, or appearing on a list of employees that made contributions to the company.   If possible, having these goals written down can make it easier to track your progress. Employers love to see interns that have their goals set in stone because it shows that you have the drive to achieve something and aim higher. If you’re going to be a part of a company, then it’s important to have aims for the future that show how dedicated and willing you are to put your head down and work.   Get Ready to Learn Becoming an intern often means that you’ll have a lot of questions. Be it about the workplace, the processes or anything else. It’s fine to ask questions, but you also need to be aware that you’re not going to be given the answers on a silver platter. If you’re looking for answers, then you need to search for them. The knowledge you pick up as an intern is going to be spotty at best because people will be busy with their own work, and there’s an expectation that you’ll be willing to come up with your own answers to some of those questions.   Employers take an interest in those that show a willingness to actually get out there and seek answers. Filling in the blanks, doing your own research and listening to people giving you feedback are all fantastic ways to show that you’re willing and ready to learn.   Just remember that as an intern, you’re being given a brilliant chance to learn new things. You get opportunities that other people would dream of having and you’ll be learning under trained professionals with years of experience in their respective fields. There’s nothing quite like being an intern at a company.   Practice, Practice, Practice Being an intern is not only a fantastic place to learn but also a great place to practice your newly-acquired skills and knowledge. One of the best things about working as an intern is that you’re afforded some mistakes because you’re the newbie. This means that you can try new things and sharpen your skills in a variety of different fields. If you’re new to using certain software, then exposing yourself to it at the workplace is a brilliant way to learn how to use it. If you’re new to the technology or have little experience, then learning to use it in an office environment can be a great way to quickly learn the ropes and apply your knowledge in real-world situations.   For instance, learning how to manage your time is difficult if you’re not sure how to split your hours. How much time you spend on each task and how you carry them out are also important, and there are basic common courtesies that you should drill into your workday as well. Simply being punctual and learning how to communicate and strengthen your relationships with colleagues can be the difference between an employee that is hired at the end of their internship and one that will be let go.
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