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Digital Marketing Career Advice

We exist in a new world. We live a life in which the power to know what each of us wants, and the best way to give that to us, is at an unprecedented stage. And whilst a lot of people find this scary, it also opens endless doors for ease, deeper engagement and success. What am I talking about? Well, digital marketing of course! What is digital marketing? That is a question which, despite being broad, full of triggers for other questions, and almost unanswerable in a singular sense, is seen a lot. Particularly these days when it is an exciting, still growing but fiercely competitive industry. And, almost certainly, it is the question that brings you and I together on this page. We’re going to break it down into the key segments to allow you to read it at your leisure, be that to learn new terms in an ever-changing industry, or to prepare for your next interview . If you have any questions, or anything to add, please let us know!   What is Digital Marketing? Digital Marketing refers to the advertising, networking or positioning of a brand through technological mediums. Whilst that includes television, radio, billboards and the like, it has generally come to refer to all online activities such as websites, social media and search engine optimisation. Digital marketing is an industry comprising numerous specialisations, and endless additions to the field. Whilst many would argue that digital marketing is that which exists online, there are elements of this modern force that exist in our offline sphere. You should be aware that digital marketing mediums like radio and TV, which we won’t discuss here, have been around for a century! In general, however, digital marketing as we will be discussing it refers to: the use of the internet or related technology by companies to reach their audience. In fact, if you ask Google that question, the snippet that pops up reads like this: “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” So, fairly similar to our definition. Typically, this form of marketing is done through social media, search engines like Google, and advertising across websites. And let’s not forget a company’s very own site (that’s digital marketing too!). The other thing to note about digital marketing is that it is a beast that is still growing despite over a decade in the headlights. More and more users are connecting to the internet every day, as population growth and connections in the developing world boost an already massive potential audience.   On the audience Above all else in the field, audience is king. A brand’s audience is who they want to come to their website, to fulfil a journey and, in the end, become a repeat client and brand advocate. There are two broad categories of business marketing that are equally important for differentiation in the digital sphere: B2C is the one most of us are familiar with. Almost everything we do day-to-day can be related back to a B2C (Business-to-consumer) interaction. Be that buying food through to joining a gym. With digital marketing, B2C is usually more ‘speed critical’ than B2B (Business-to-business) because the end aim is for a customer to complete the marketing funnel fast: from first contact to buying a product online. That means in the B2C area, marketers need to focus on CTAs (Call to Action) and effective user experience strategies on their website. B2B digital marketing, on the other hand, is more lead-focused rather than all about generating website sales. B2B digital marketers will put a huge amount of stock in generating enquiries, delivering contact details to their offline sales team, and building an authoritative rapport with their audience. If you’re just getting started in this field, in either of those categories, it’s important to look into a few parts of audience definition and management. First, know your brand’s existing audience. Diving into the digital marketing sphere is great, but it doesn’t mean losing your existing clients (or shouldn’t, anyway!). You need to understand demographics too. And be able to know what will make an interaction personal for the lead on the other end. This fantastic quote on what digital marketers are giving to their audiences comes from Chris Cavanaugh for Forbes: “The lines between traditional and digital are blurring and organisations are really beginning to embrace the idea of branding as an experience rather than a singular medium, channel or execution. At the end of the day, what we’re doing is creating and designing brand identities that aren’t strictly tied to physical spaces, digital technology or even senses. We’re creating brands that are experienced over time and in different ways." And in delivering this to your audience,in both of the above categories (B2C and B2B), a key component is going to be Data.   The importance of data in Digital Marketing A digital marketing buzzword that unlike a few of the others is truly worth that title, is data. The benefit of digital marketing over traditional forms is that data on audience interactions or otherwise can be delivered to the team in realtime and with consistent and correct analytics. We’ll be covering this below as a specialty field within the industry, but it is worth noting that, after highlighting the core audience (eg consumers), next will be deciding what data you need to collect. At a high-level, this might be sales for consumer marketing, and emails for business-to-business. So what are the different areas digital marketers can specialise in, and what do they consist of?   Types of Digital Marketing When we consider different types of digital marketing, we need to think about every step of the marketing journey. This means a few of the key components we mentioned above, as well as many, many others that we didn’t. Let’s dive in.   Web DEV/UX We’re going to start with one specialty that a lot of guides to digital marketing seem to - for a reason we can’t understand - negate from their list: Website development (including User Experience). Before anything else on the web, your website needs to be well-designed, stable and effective at what you need it to do. Any responsible marketing strategy will have numerous channels working in tandem to direct leads to the website, which means if one fails, another one (hopefully) will work. But your website needs to do its job, because there is only one. In digital marketing, website development and User Experience (UX) is critical to achieving your marketing aims, and there is a lot more to these specialties than a lot of us realise before entering the field.   SEO Perhaps the one acronym that even those outside the industry will have heard by now is SEO, or Search Engine Optimisation. That’s why there are millions of hits on Google for that term every month. It is easily one of the most, if not the most, important part of the digital marketing jigsaw. Neil Patel - a key figure in modern marketing - points out that dozens of new blog posts are published every second. And that’s just on WordPress websites! Getting your website to stand out in a crowded, crowded room is getting harder and harder, and it’s why SEO is such a specialised field. It is more than just putting some keywords in and hoping Google likes your page. If you’re entering the digital marketing sphere, we strongly recommend you do at least a short course in SEO to familiarise yourself with standard techniques.   Content Marketing Alongside your website and SEO comes content marketing near the top of the food chain (though this list is not necessarily meant to be in an ‘order of importance’). Content marketing was a buzzword for a long time, and remains at the forefront of digital marketers’ minds. Essentially, it means using content (not necessarily just blatant adverts) to drive leads to your feed/website/business. This can really take any form, from a traditional blog post shared on Facebook, through to a clever combination of virtual reality and offline interactions. Content marketing is so renowned that the grapple for an audience’s attention is almost as fierce as the fight for Google’s front page. That means that, whatever form it comes in, your content needs to be 1) worth your audience’s time, and 2) effective in delivering your desired aim (eg send leads to website). This specialisation can actually be broken down further, too. Ever watched a video on YouTube then listened to a Podcast on Spotify? Chances are, if they’re both for a big company, they’ve been put together by digital marketers specifically employed to deliver those goods. If you’ve got a passion for video production, or think your face for radio is wasted in, well, radio, then honing your craft in a particular content fields - just as print journalists have - is well worth the effort.   Email And whilst we’re talking about content marketing, a key part of getting that fantastic content out to your audience is email marketing. If you’ve heard of MailChimp or the like, you’re on the right path. Whilst we all complain about email fatigue and the amount of time we could save having face to face or phone chats, email is - and appears to be for the near future at least - a massive part of our day to day lives. That means that email marketing doesn’t appear to be going anywhere. It just, perhaps, needs a greater engagement with data. If you like data analysis combined with content marketing, this could be the specialisation for you.   Social Media Marketing Here’s one that your average layman is probably familiar with. That’s why everyone gets annoyed with Facebook ads, right?! Social Media Marketing has taken on a life of its own in the past decade or so, from bands running MySpace pages out of their garage, to Apple spending hundreds of millions of dollars each year on getting their social media presence just right. Managing a brand’s Social Media is more than just posting the odd blog post or funny meme, though. These days, managers need to understand analytics, the use of data, the importance of proper audience engagements and a whole host of other things. A big part of social media is also, of course, advertising, and knowing what platforms to use for what ads, how to craft the ads, and how to hit your audience is a non-stop learning curve. For everyone. If you want to get in on this game, be prepared to jump in the deep end of data and adverts, whilst focusing on real relationships over template posts.   PPC And advertising on Social Media leads us nicely into PPC (Pay per click). Now, this is technically under the specialisations of Paid Advertising or Search Engine Marketing or similar. However, this acronym is vital to understand when coming into the field. PPC refers to any transaction in which you pay another publisher (Google, another website, Facebook et al.) for every time a user clicks on your ad on their site. Digital marketers will spend years crafting their skills at researching the perfect keyphrase or the ideal target audience to execute the perfect PPC campaign. That means essentially getting the biggest bang for your buck (or quid, for those of us here in London!).   Other advertising (Native and Affiliate) But paying Google to show at the top of their SERP, or Facebook to promote your page, isn’t the only option when it comes to paid advertising online. Native advertising came on the back of the spike in content marketing (see above), whereby websites with large readerships of their own content will accept payment from you, a digital marketer, to place your content on their site as well. It’s important not to mislead leads however. Native advertising needs to be flagged as such, which means many readers will be turned off. Affiliate marketing, meanwhile, means allowing others to help you promote your brand, but paying them a commission when a lead converts directly from their promotions (eg a shoutout on Instagram) to a customer of your business. Native (and Affiliate) marketing is undergoing a huge surge in popularity of late as brands begin experimenting with the idea of small influencers online, rather than paying loads to have someone with a million followers advertise for them.   Design Perhaps closely related to a few of the above specialty fields is that of design. Be it branding, website, advertising or a host of other digital needs, designers are always in demand. There is a big gap between a Clipart website and a beautifully designed custom page, meaning if you’re artistically-inclined and happy to revert those skills to the digital world, jobs await. If your design desires are of the website type, there is an ever-growing need for data-backed research into a new frontier of design, as the themes pumped out by publishers like WordPress become ever more styled and websites lose dynamism. If you’re looking at branding such as logo and online adverts, the world’s your oyster when it comes to the amount of clients looking for your services.   Apps Perhaps the quite achiever in this mobile-oriented world, specialising in app development seems to be a field hidden from the wider world and reserved for tech geeks in Silicon Valley. But the world of mobile apps just keeps on growing, and they’re capable of more and more incredible feats. Along with marketing funnels, user engagement and data analysis, app development and maintenance requires awareness in brand management. But if you can successfully tie an app in with the rest of your digital marketing strategy, your brand will soar above many a competitor.   Data So, we’ve left the big one till last. DATA. I put it in capitals because IT’S SO IMPORTANT. If you’ve not heard of data, big data, analytics and the rest by now, you need to do a bit of reading before entering the digital marketing world. Data is - perhaps - the be all and end all of digital marketing. It’s the reason this form of marketing is so much more effective than anything the world’s seen before. The data at our fingertips is genuinely mind boggling, and it’s the cause of consternation outside marketing circles (just look at the US elections discussion, and the Cambridge Analytica scandal). That’s not to say that using data makes you Dr Evil. It just shows how effective it can be. Data doesn’t have to mean collecting people’s details either - it’s literally anything and everything. A click on a website through to the length of video a user watched. Data enables digital marketers to personalise their interactions with individual audience members. Bland adverts or emails that you hope will hit the spot are a thing of the past - if you know how to use your analytics. On that point, the scientists and masterminds managing data and insights are maybe just as important as the data itself. Because without them, no one knows what to do with this wealth of information. If you’ve got an eye for detail, a love of spreadsheets and a lot of patience for scanning numbers and figures, than look no further than data management. This is an area of digital marketing that seemed to creep up on a lot of us a few years back, but looks set to continue being the primary driver behind digital marketing for years to come.   The next frontiers of Digital Marketing So, that’s a (believe it or not) brief outline of some of the key fields and terminology that we’ve all become accustomed to in digital marketing. But as we keep saying, it’s a field that doesn’t sleep, and doesn’t rest on its laurels. There is always something growing, or something coming around the bend, that a few but not enough digital marketers pick up on early. So here are a few areas that are starting to make waves in the wider industry, but that have been utilised to great effect already for some years now. VR You’ve no doubt heard something about Virtual Reality. VR is becoming more familiar to us in day to day lives because of utilisation in museums, VR headsets for sale in gaming stores, and the wide use in big screen films. But it still hasn’t become a commonplace strategy in marketing. This is probably due to a combination of expense, lack of data to prove its worth, and unease at breaking the mould. But digital marketers who are making use of VR are setting a new bar for the rest of us. That’s not to say it hasn’t been in use at all. As far back as 2015, the New York Times mailed out 1 million Google Cardboard headsets to their subscribers, along with access to a VR film they created. It pulled users deeper into their storytelling, and no doubt created a whole shipful of new brand ambassadors - without technically advertising themselves at all! The beauty of Virtual Reality is the deeper engagement that it provides to your audience, and the psychology behind it can be quite dramatic. Some studies showed users in VR with either lighter or darker skinned avatars left the experience showing real changes in racial bias. Others, who performed as Superman-like characters in the VR world, showed greater altruism upon returning to their normal lives. If that’s not reason enough to invest in learning the VR world for your brand, then maybe nothing is!   AR Often confused with its more famous cousin, Augmented Reality is also about interrupted vision and changing your reality, but it’s a tad less immersive than VR. Where VR removes a user from their current situation (for example, from standing on a street to flying through the air), AR just changes the street they’re standing on. Augmented Reality is so exciting to people in the technology and digital marketing fields that, some years back, Apple CEO Tim Cook had this to say: “I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently... That has resonance.” The fact the world’s biggest companies, like Apple and Google, are directing their expensive R&D teams to work quickly on AR should tell you all you need to know. Opportunities in the marketing sphere, for those with the patience to learn and the ability to think creatively, are endless with AR. And as with VR, it provides an immersive experience for your audience that has rarely - if ever - been matched in a marketing strategy.   Live video I know, I know, live video is nothing new. But the reason it’s listed as a new frontier in our guide is because most companies and digital marketing agencies still don’t make use of this (optionally) cheap, ultra-engaging and minimally used outlet. From Periscope on Twitter a few years back to Instagram’s 2018 TV reveal, live video has been changing the dynamic between social media users and their followers. What has had limited take up is that of brands creatively and genuinely - and therefore successfully - utilising this new medium. But before you dive in, here are a few quick tips. The critical part of brands using what has been a landscape for individuals and friends is genuinity. The moment something like a live stream comes across as planned, scripted and branded, users switch off. And research suggests they don’t come back. So if you’re venturing into this world, have a plan but don’t script everything. Be happy to take some risks and go with the flow. Interact with your followers in a meaningful, human way and the engagement you receive will lend your brand further credibility with those engaging. As with AR and VR, if you have a penchant for pushing the boundaries, specialising in delivering impactful live video streams for your clients could set you apart in coming years.   How to enter the field Just as important as reading this guide to What is Digital Marketing is working out what you need to enter the field, and where to start looking for digital marketing jobs . This A-Z guide to starting your digital marketing career and this guide to becoming a freelancer in the industry are great places to start. On top of what’s outlined in those pages, the best advice you can be given is to immerse yourself. Whether that means building your own website about a hobby and diving right in, or reading as much about the field as you can. People who are successful in this industry - and indeed, any competitive and fast-moving area - are those that are passionate, hardworking and willing to put in the yards. Do your SEO course. Speak to people already working in the field. Learn a little bit of coding and analytics use. Hone your networking skills. Last but not least, we’re always happy to answer your questions, so get in touch with us here if you need help. After all, the more new minds entering our industry, the better it is for all of us, as it creates fresh insight and pushes the boundaries of what’s achievable. Find a Job //
The career of the freelancer digital marketing is becoming more accessible and more attractive than ever before for a few reasons in particular. For one , nowadays it’s much easier to set up a working space wherever you want to. You can build a freelance business in your own home, in a co-working space, or even in your favourite café. Secondly , everyone needs digital marketing these days. Big or small , local or global, there isn’t a business that doesn’t benefit from digital marketing . This growth is a direct result of the changes to the marketing landscape in business. New technology, new means of engaging customers, and a constantly growing rate of online adoption means that more businesses in need of digital marketing experts than ever. From delivering entire campaigns to helping them meet their daily online needs, freelancer digital marketers play a huge role in the modern landscape. With the flexibility to work how you want, the potential to make a substantial profit, and the ability to work in a field that rewards creativity, freelance digital marketing may be the right path for you. What’s your first step?   Building the skills you need Despite the growing need for digital marketing expertise, there’s a significant skills gap in the industry . If you’re willing to build the skills to fill it, this means you can afford yourself much more choice between roles, projects, contracts, and clients. A niche can undoubtedly help you build authority and become more competitive, but make sure you’re not lacking the most in-demand skills like social media knowledge. While you continue to specialise, paying attention to industry trends and the skills that are growing more important in digital marketing can ensure you remain an attractive option for business owners who want to outsource their digital needs.   Work on your sales skills Some freelancing roles act much like traditional employment, with a contract that sees you doing work for a company on a repeating long-term basis. Other prospective clients need more of a pitch to make sure they’re choosing the right freelancer, however. You must be able to sell your services and creativity not only on the quality of your work but what they can provide for your clients. Some understanding of business and how exactly it benefits from your particular field of digital marketing is crucial.   Show what you know Experience and training can help, but potential employers and clients want to see the proof in the pudding. A portfolio of work is essential. For content marketing, copywriting, graphic design, and web design, having a body of work you can showcase to potential partners can help you be a much more convincing hire. You can start building your portfolio through internships or free projects for things like nonprofits and charities, or even work on your own projects. Besides a portfolio of work, you can show what you know by building a series of testimonials or references that potential clients and employers can look to, as well. For other work, such as content or graphic design, try getting your work featured in online blogs, publications, and industry influencer sites for the exposure it can provide your work. Treat the portfolio like a much more detailed CV , and don’t forget to include a professional profile photo, a synopsis of yourself and your skills, and any other information you believe future partners may need to know about you.   Diversify your workflow A good freelancer knows how to make use of multiple opportunities. You may have clients that you work with one for a single payday. You may clients that keep coming back and refer others they know. Then you have the gig economy. The gig economy doesn’t pay as much as being able to sell yourself to individual clients, but it provides easy access to stress-free platforms and forums that can provide a consistent flow of work, so you’re never left with nothing to do. Pick the right platforms and sites to match your specialisations and you can not only benefit from a steady stream of work, but you can build the skills and authority that supports your own client outreach, too.   Build your presence The gig economy can help support your career, but it shouldn’t define it. It’s better to create your own presence, such as an engaging, attractive website, social media channels, a blog, and more. Increase your visibility and prestige online by making your site easier to find and build a community around you that you can consistently share insights with. This is how clients find you. Becoming a freelance digital marketer isn’t too difficult if you have the skillset and the motivation. However, you need resilience, initiative and constant self-improvement to get beyond the level of subsistence. Once you do, however, it can be one of the most rewarding careers in the digital age, financially and emotionally.   Find a Job //
How to start a career in digital marketing is one of the most common search terms in the job-search field. Why is this important to you? Because you’ve probably searched it too, which means you’re in one of the most competitive, sought after industries available.   But don’t stress! We’ve put together an easy A-Z Definitive Guide for how to start a career in digital marketing , and it’s right here! You’ve heard of some of these terms, but it’s important to be familiar with them all. Let’s jump in.   A: Analytics In a world becoming increasingly linked to data (see below) you’ll need to understand analytics . That is, how to track the success of your campaigns. This is everything from how far down the funnel a lead goes to the most effective times to post on social media.Take an online class and spend your own time becoming familiar with different analytics software.   B: Brand For many years, digital marketers have been so focussed on numbers and hits and lead conversion that many forget the importance of brand . But Google never did. Your clients - and indeed, yourself - need a brand that consumers and, therefore, Google, instantly recognise and trust.   C: Certification Whilst a lot of digital marketing relies on doing for learning, certification in a range of tasks will give employers and clients faith that you know what you’re doing. Never overlook the importance of having a piece of paper that says ‘I Know SEO’.   D: Data As mentioned in ‘A’, data goes from strength to strength. What is data? Data is everything around us , and in digital marketing that means knowing your consumers and your audience inside out. Data is often in the news because with great power comes great responsibility. There may be no more crucial aspect of this industry for you to be adept in than this.   E: Engagement Along with building a brand is encouraging engagement between your audience and your client. You’ll have seen the effect of this on taking influencers from also-rans to dominant forces in the online world. Understand how to get people to engage, and you’re on your way to success.   F: Funnel Funnel is a word you will both hear a lot and, hopefully, say a lot when working in the digital marketing sphere . It refers to the journey you take your audience on from a cold lead through to a dedicated consumer who advocates for your brand. Learn as much about this as you can.   G: Google An obvious one for ‘G’. Google dominates everything we do in the digital marketing sphere, from SEO to Analytics through to Engagement and our Funnels . Immerse yourself in the history of Google algorithms (so important that it almost usurped Analytics for the ‘A’ spot) and keep up with current trends/changes.   H: History As above, it’s important to understand the history not just of Google algorithm changes but of the industry as a whole. It will help you appear more knowledgeable to those around you, and gives you a headstart in predicting future trends as you learn from the lessons of the past.   I: Influencer Influencers are users of social media that have (often) large followings and command a real say in what consumers of a specific industry think and do. Big brands are becoming more familiar with this scene, and there’s a lot of room for growth if you can think outside the box for this one.   J: Job-hungry Okay, not exactly digital marketing specific, but in a competitive field you need to take what you can get whilst starting out. Every bit of work will help build your portfolio , your skills, your confidence and other people’s trust in your abilities.   K: Keywords Understand keywords . This field has changed dramatically over the years when thinking of Google’s role in it, but to master SEO, content marketing, PPC and CPM you need to be well-versed in what a keyword is.   L: Landing page User experience (see below) was a buzz word just a few years back. It seems to have dropped off from the digital marketing lingo of late - particularly since Google’s massive algorithm change to favour mobile devices - but you need to understand the important of the Landing page in your website design and funnel management.   M: Metrics Metrics goes hand in hand with data and analytics and more. They’re effectively your KPIs, and you’ll use them in interviews with employers and in meetings with clients. Understanding metrics puts you in a powerful position in this industry.   N: Networking As with job-hungry above, you need to go the extra mile because of how competitive this industry is. We cannot stress enough how important it is to meet as many people as possible , from any field, because everyone, everyone needs effective digital marketing in this era.   O: Optimisation We’ve snuck SEO into ‘O’ to allow for social media below. But optimisation refers to everything you do to get a brand higher up in the SERPs ( Search Engine Results Page ). This includes keywords, content marketing, engagement and brand authenticity. Learn as much as you can about search engine optimisation , and remember to keep up with current trends.   P: Passion This is self-explanatory. You’re trying to enter one of the most sought-after fields in the business world. Therefore, you need to be passionate about what you do , put a lot of your own time and resources into it, and love the excitement of an industry that never rests.   Q: Query Two meanings for this one. Firstly, query everything yourself. Something looks to good in analytics or really is as good as it looks? Why is that, and what is working or not working that needs to be tweaked in your marketing plans? Secondly, encourage engagement through your audience sending questions to your. Don’t underestimate the potential of a well-planned Q&A page either!   R: Revenue In everything you do, don’t forget that at the end of the day money talks . Your clients, your employers and, indeed, yourself, really only need to focus on returns: that means revenue . So all of your amazing marketing strategies and designs are worthless if they’re not delivering value for money.   S: Social Media You already know this, but social media platforms have changed our world . Zuckerberg just got questioned by the US Congress! This means you need to understand the ins-and-outs of this scene. What’s popular? What’s waning? What’s the best way to spend your marketing pounds across the platforms?   T: T-shaped marketer If you’re new to this area, you may not have heard this one before, but Rand Fishkin (something of an idol in the industry - uses the term T-shaped marketer regularly. It means understanding multiple, broad areas of the digital marketing landscape, but specialising in one or two specific skills.   U: UX As we mentioned above, UX ( User Experience ) isn’t going anywhere. It affects your conversion rate and your brand’s trustworthiness. Both of those affect everything else. UX refers to how a user of your website finds what they’re looking for and enjoys (or doesn’t!) being on the site. That’s a broad clarification of what is an intricate area of digital marketing, and is worthy of your time.   V: VR This may seem a bit out there, but virtual reality is a scene that is building and building. Digital marketers are going to be making more use of this and time goes by, so it’s not a bad idea to add this to the ‘broad’ section of your T-shape.   W: Website Website trends ebb and flow, but what stays consistent is the impact it has on your audience. Will they return? Will they recommend you? Will they bounce from the first page they reach? Your website is the new store on the high street, so put the time and effort into learning everything from design to development to marketing of the site.   X: X-Factor Another of the intangibles in this list, but not to be underestimated. Remember, as with networking, you’re in a competitive field so you need to bring something to the table that others won’t. Focus on your strengths , and for want of a better term, optimise them!   Y: Youtube It feels strange to say it, but apart from fairly random advertising via Google’s video platform, this seems to have been a sleeping giant for many in the digital marketing world. If you can harness the knowledge of the power that YouTube offers your client, you’ll be in a better position than many in your field.   Z: ZZZs Last but not least, this is the industry that never sleeps ! That’s both a blessing and a curse when you work in it, for every day is different and exciting, but it’s also relentless which is where your passion needs to come in. But if you think you have what it takes, focus on what we’ve put in this A-Z guide and you’ll be 26 steps ahead of your colleagues!   Think we’ve missed something? Let us know on our Facebook page! Thanks for reading the Digital Marketing Jobs ; A-Z Definite Guide: How to start a career in digital marketing. Find a Marketing Job   //
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