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It’s no surprise that digital marketing is one of the fastest growing professions around the world. While many employers will check out your CV when you apply to them and see what your past record looks like, to really nail those top jobs you’ve got to make sure your online presence is just as solid. Here are our top 5 ways to boost your chances of nailing that next job through online tools:   1. Link on LinkedIn It’s a given that if you are looking to succeed in marketing, or indeed any profession, you need a LinkedIn profile . That doesn’t mean simply posting your CV to the site and hoping for success. It’s a site with a lot of value added extra. You can network with your peers, write your own marketing posts and develop your reputation and comment in online debates. It’s worth looking at other marketing professionals and seeing how they use the platform and copying the best practice. You’ll find that none of them use the site as a CV repository and many use the full arsenal of tools available.   2. Build a Blog It’s still the most important way to show you know what you’re talking about when it comes to marketing. Yes, there are plenty of similar blogs out there but yours can be different if you try hard enough. Don’t settle for the tired old posts that everyone else has done and look for new and interesting angles that can start a conversation. Nor should you shy away from being controversial, just don’t go to over the top.   3. Twitter and Facebook With any job, potential employers check social media feeds as a matter of routine. You should ensure that you have nothing on your timeline which could embarrass you, including those old snapshots of your night out in London. But you also have the opportunity to show prospective bosses that you know how to use social media well – use it to highlight your interest in marketing and link to or repost articles that benefit your persona.   4. Guest Posting Another way to improve your reputation online is to guest post on various sites. While these are more difficult to get onto nowadays, many are always looking for good content, even if it’s unsolicited. Try to pick high quality sites and not easy wins that have less market value – putting in a little extra work to get an article on a reputable site is well worth the effort and can pay dividends for months if not years to come.   5. Freelance Star Ratings Many marketing professionals do a little freelancing on the side. Some will even work at it full-time. You need to remember that this is all part of your online persona as well. That means looking after your star ratings, often the measure of what customers think about you. Doing good work in itself should encourage good reviews irrespective of whether you’re a content writer, web designer or PPC expert. Finally, one other thing you should be doing regularly, even when you aren’t job hunting, is checking your online presence on Google. This isn’t vanity, it makes good common sense. You don’t want something popping up on the results page that will affect your job prospects. And that can happen more often than you think.  
There aren’t many businesses in the world today which don’t use at least some degree of digital marketing. It’s one of the fastest growing employment sectors in the world and there are excellent opportunities for anyone wanting to develop a career path in this area. The huge growth in startups and on demand services over the last decade or so have certainly led to a large increase in the need for competent and qualified digital marketing personnel. Marketing businesses are crying out themselves for creative individuals who are willing to put in the hard yards and develop a career in this sector. There’s also the opportunity to work from home as a freelance digital marketer for a variety of businesses. Get enough experience and you can even set up business for yourself.   1. It’s a Varied Career Digital marketing employs people with a whole range of different organisational and creative skills. If you like writing and are good at it, you could become a content creator. Maybe you’re more technically minded and love coding new websites or perhaps you like analysing and interpreting campaign data. Then there are social media specialists who know how to get their clients noticed on platforms like Facebook and Twitter. Perhaps you see yourself as a budding Spielberg and want to get into video advertising. The choice is broad, creative and interesting and there’s always the opportunity to specialise in more than one area. It’s also an employment sector where it’s much easier to diversify if you want to try your hand at something new.   2. Employers are Looking for Digital Marketers While there are currently a lot of jobs in digital marketing at the moment, there aren’t always enough people to fill those positions. If you have the right qualifications or transferrable skills and the potential to succeed, there are some major opportunities out there at the moment. Employers range from large corporations looking for specific skills to smaller businesses and marketing providers themselves.   3. It’s a Growth Industry Pick the right area and you should be able to find a good few job opportunities. That’s because the industry is growing pretty quickly. There is all sorts of technology and new and exciting channels designed for marketing coming online, all of which needs someone who knows how to leverage all that potential. If you look back just ten years, social media was barely much of a marketing tool at all. Now it’s one of the most powerful marketing channels in the world. Right now, you have innovations like virtual and augmented reality as well as the use of artificial intelligence in digital marketing. That’s one thing you’ll have to be good at if you go into digital marketing – you’ll need to keep up with the pace of things.   4. You Can Make Good Money The average salary for a digital marketer is around £32,000 a year, depending where you are in the country and what kind of job you have. If you’re a UX programmer, for instance, you can earn anything up to £47,000 while social media specialists can take home around an average of £29,000. Salaries do vary quite widely across the industry and a lot depends on who you work for but once you get your foot in the door you can expect to be heading towards a relatively healthy pay check.   5. Yes, You Can Be Creative More than any other job in the world, working in digital marketing allows you to make the most of your creative side. It’s not all about metrics and obscure coding but finding the best way to market a client to the wider general public. That could be something as simple as finding the right wording for an online ad. It could be creating imagery for a new campaign or working on a high impact video for a new company.   6. It’s Sets You Up to Run Your Own Business Many people, more now than ever, are looking to start their own business. The reason for this is that it has become a relatively low cost and simple thing to do. That doesn’t mean you are going to succeed but the chances are more definitely in your favour than they were perhaps ten or fifteen years ago. For example, you can set up and start running a viable e-commerce store in next to no time. If you have a digital marketing background, then you already have a head start because you know how to reach out and attract customers. It’s a great set of skills to develop if you are one day thinking of going it alone.   7. You Can Learn Practically Anything Online Just because you don’t have a degree in marketing or some other qualification, doesn’t mean that you can’t succeed in this sector. If you have good transferrable skills and a willingness to learn you can pick up almost any aspect of digital marketing and you can learn how to do it all online. There are also courses that you can take to build up your CV and make you more attractive to potential employers. It’s all about having the right personal development plan and putting it into action.   8. Meet Interesting People If you’re working for a digital marketing firm, part of what you do will be going out to meet and get to know clients. These are generally people from a wide range of different business backgrounds from small startups to large corporations. You’ll also be sharing your space with creative co-workers, hopefully in an environment that helps nurture you and build a career path for the future. Many people who make it in the world of digital marketing are actually self-starters. In other words, people who want to learn how to do new things and understand where to find that training and information. They’ll often have started by developing their own blog or ecommerce store – it’s a profession where experience often counts a lot more than technical qualifications, although these can be useful too. Having said that, it does your job prospects no harm at all to get certification in a relevant area. Digital marketing is a broad, complex set of different professions pulled together under one creative umbrella. As one of the fasted growing sectors in the world today, it’s worth taking a closer look at if you’re looking for a career that is fully of dynamism and excitement.
While there’s no doubt that some marketing businesses are looking for candidates with a relevant degree, it’s not the only criteria they use in selection nowadays. If you can demonstrate that you know what you’re talking about and you’ve built a useful skill base, there’s no reason why you shouldn’t get your foot in the door with even some of the most prestigious companies. What it does take is putting in the effort online and showing you’re a force to be reckoned with.   Build Your Own Blog It’s by far the easiest way to cement some form of online reputation and is relatively cheap to do. There are a million and one different marketing blogs out there but that doesn’t mean yours can’t stand out from the crowd. Not only that but it teaches you how to undertake important marketing tasks such as creating engaging content and building a content calendar. Aim to post regularly and use those articles to not only impress but learn too. Don’t forget to measure your performance and understand how the various metrics work with tools such as Google Analytics.   Build Your Own Website Slightly more complicated but still achievable is to build your own website. It’s not as difficult as you may think and most of the platforms like WordPress are easy to understand and configure. Many marketing businesses will use these to build sites for clients so give yourself the chance to learn a lot more about how HTML and other coding language works.   Get Social We all know how important social media is for marketing and the importance that many companies put on its management. You should, at the very least, be on Twitter and Facebook and post regularly. Build your following, post the right kind of content and show that you know how to handle these kinds of media. You can also learn a bit about how social media feeds into other marketing tools such as your blog.   Learn Online There are numerous opportunities to learn about marketing as well as all the latest trends online and most of it is actually free. You don’t always need a certificate or full-blown degree but you certainly will require a deeper level of knowledge than how to do a SMART analysis. Try to learn something new everyday and keep up with the latest developments.   Freelance Online While there are plenty of options which will deliver the knowledge you are looking for, you also need to demonstrate your expertise and capability. The good news is that there are plenty of freelancing sites out there where you can do this, whether you want to write content, build websites or handle social media accounts. The key here is to build up a reputation which means getting good ratings. If you can do that over a period of time, you greatly improve your employability. There’s no doubt that digital marketing offers a whole host of opportunities and is a growing sector that is incredibly varied. If you haven’t got a degree but want to work in this arena, the onus is on you to demonstrate your capabilities. Get it right and you should find doors and opportunities opening up for you.  
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