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Digital Marketing Career Advice

How to start a career in digital marketing is one of the most common search terms in the job-search field. Why is this important to you? Because you’ve probably searched it too, which means you’re in one of the most competitive, sought after industries available.   But don’t stress! We’ve put together an easy A-Z Definitive Guide for how to start a career in digital marketing , and it’s right here! You’ve heard of some of these terms, but it’s important to be familiar with them all. Let’s jump in.   A: Analytics In a world becoming increasingly linked to data (see below) you’ll need to understand analytics . That is, how to track the success of your campaigns. This is everything from how far down the funnel a lead goes to the most effective times to post on social media.Take an online class and spend your own time becoming familiar with different analytics software.   B: Brand For many years, digital marketers have been so focussed on numbers and hits and lead conversion that many forget the importance of brand . But Google never did. Your clients - and indeed, yourself - need a brand that consumers and, therefore, Google, instantly recognise and trust.   C: Certification Whilst a lot of digital marketing relies on doing for learning, certification in a range of tasks will give employers and clients faith that you know what you’re doing. Never overlook the importance of having a piece of paper that says ‘I Know SEO’.   D: Data As mentioned in ‘A’, data goes from strength to strength. What is data? Data is everything around us , and in digital marketing that means knowing your consumers and your audience inside out. Data is often in the news because with great power comes great responsibility. There may be no more crucial aspect of this industry for you to be adept in than this.   E: Engagement Along with building a brand is encouraging engagement between your audience and your client. You’ll have seen the effect of this on taking influencers from also-rans to dominant forces in the online world. Understand how to get people to engage, and you’re on your way to success.   F: Funnel Funnel is a word you will both hear a lot and, hopefully, say a lot when working in the digital marketing sphere . It refers to the journey you take your audience on from a cold lead through to a dedicated consumer who advocates for your brand. Learn as much about this as you can.   G: Google An obvious one for ‘G’. Google dominates everything we do in the digital marketing sphere, from SEO to Analytics through to Engagement and our Funnels . Immerse yourself in the history of Google algorithms (so important that it almost usurped Analytics for the ‘A’ spot) and keep up with current trends/changes.   H: History As above, it’s important to understand the history not just of Google algorithm changes but of the industry as a whole. It will help you appear more knowledgeable to those around you, and gives you a headstart in predicting future trends as you learn from the lessons of the past.   I: Influencer Influencers are users of social media that have (often) large followings and command a real say in what consumers of a specific industry think and do. Big brands are becoming more familiar with this scene, and there’s a lot of room for growth if you can think outside the box for this one.   J: Job-hungry Okay, not exactly digital marketing specific, but in a competitive field you need to take what you can get whilst starting out. Every bit of work will help build your portfolio , your skills, your confidence and other people’s trust in your abilities.   K: Keywords Understand keywords . This field has changed dramatically over the years when thinking of Google’s role in it, but to master SEO, content marketing, PPC and CPM you need to be well-versed in what a keyword is.   L: Landing page User experience (see below) was a buzz word just a few years back. It seems to have dropped off from the digital marketing lingo of late - particularly since Google’s massive algorithm change to favour mobile devices - but you need to understand the important of the Landing page in your website design and funnel management.   M: Metrics Metrics goes hand in hand with data and analytics and more. They’re effectively your KPIs, and you’ll use them in interviews with employers and in meetings with clients. Understanding metrics puts you in a powerful position in this industry.   N: Networking As with job-hungry above, you need to go the extra mile because of how competitive this industry is. We cannot stress enough how important it is to meet as many people as possible , from any field, because everyone, everyone needs effective digital marketing in this era.   O: Optimisation We’ve snuck SEO into ‘O’ to allow for social media below. But optimisation refers to everything you do to get a brand higher up in the SERPs ( Search Engine Results Page ). This includes keywords, content marketing, engagement and brand authenticity. Learn as much as you can about search engine optimisation , and remember to keep up with current trends.   P: Passion This is self-explanatory. You’re trying to enter one of the most sought-after fields in the business world. Therefore, you need to be passionate about what you do , put a lot of your own time and resources into it, and love the excitement of an industry that never rests.   Q: Query Two meanings for this one. Firstly, query everything yourself. Something looks to good in analytics or really is as good as it looks? Why is that, and what is working or not working that needs to be tweaked in your marketing plans? Secondly, encourage engagement through your audience sending questions to your. Don’t underestimate the potential of a well-planned Q&A page either!   R: Revenue In everything you do, don’t forget that at the end of the day money talks . Your clients, your employers and, indeed, yourself, really only need to focus on returns: that means revenue . So all of your amazing marketing strategies and designs are worthless if they’re not delivering value for money.   S: Social Media You already know this, but social media platforms have changed our world . Zuckerberg just got questioned by the US Congress! This means you need to understand the ins-and-outs of this scene. What’s popular? What’s waning? What’s the best way to spend your marketing pounds across the platforms?   T: T-shaped marketer If you’re new to this area, you may not have heard this one before, but Rand Fishkin (something of an idol in the industry - uses the term T-shaped marketer regularly. It means understanding multiple, broad areas of the digital marketing landscape, but specialising in one or two specific skills.   U: UX As we mentioned above, UX ( User Experience ) isn’t going anywhere. It affects your conversion rate and your brand’s trustworthiness. Both of those affect everything else. UX refers to how a user of your website finds what they’re looking for and enjoys (or doesn’t!) being on the site. That’s a broad clarification of what is an intricate area of digital marketing, and is worthy of your time.   V: VR This may seem a bit out there, but virtual reality is a scene that is building and building. Digital marketers are going to be making more use of this and time goes by, so it’s not a bad idea to add this to the ‘broad’ section of your T-shape.   W: Website Website trends ebb and flow, but what stays consistent is the impact it has on your audience. Will they return? Will they recommend you? Will they bounce from the first page they reach? Your website is the new store on the high street, so put the time and effort into learning everything from design to development to marketing of the site.   X: X-Factor Another of the intangibles in this list, but not to be underestimated. Remember, as with networking, you’re in a competitive field so you need to bring something to the table that others won’t. Focus on your strengths , and for want of a better term, optimise them!   Y: Youtube It feels strange to say it, but apart from fairly random advertising via Google’s video platform, this seems to have been a sleeping giant for many in the digital marketing world. If you can harness the knowledge of the power that YouTube offers your client, you’ll be in a better position than many in your field.   Z: ZZZs Last but not least, this is the industry that never sleeps ! That’s both a blessing and a curse when you work in it, for every day is different and exciting, but it’s also relentless which is where your passion needs to come in. But if you think you have what it takes, focus on what we’ve put in this A-Z guide and you’ll be 26 steps ahead of your colleagues!   Think we’ve missed something? Let us know on our Facebook page! Thanks for reading the Digital Marketing Jobs ; A-Z Definite Guide: How to start a career in digital marketing. Find a Marketing Job   //
There are many avenues that, when put together, make up marketing as an industry. There's print marketing, content marketing, and traditional marketing and then there is the one facet of marketing that stands out from the rest: digital marketing. Every business in the world knows the importance of a strong and effective marketing strategy, as well-executed marketing campaign can increase the demand for the product or service on offer. It's important also to realise that the world is changing. We are living in a world of technology, and the technology that is now available to us has evolved so much that we now spend more time online than ever before. The innovations that we experience have meant that we are far reaching into the corners of the online world in our personal lives and our business lives, and when it comes to business, an effective strategy is a must to stay current and be on point. Being present online as a business is vital; this is where the people are going to be. To be a part of that world, you have to be as active as possible online. You can do this yourself as a business leader, or you could outsource your digital marketing to an external agency that can run your campaigns and manage your social media for you. Cyberspace is influencing people more than you think, and while everyone knows that the online world has been growing steadily in the last 30 years, it's not over yet. There is still so much that we haven't conquered yet, and the virtual environment is going to shine in the next 30 years to come. Social media and streaming content have made the internet what it is right now. Vlogs are becoming as popular as blogs are and with more people heading onto YouTube and saying their piece, the introduction of Instagram stories and IGTV, people are connecting with each other more than ever before. If you want your business to be in touch with its customers, then embracing the trends in digital marketing is an absolute must. 2019 is a fresh year, and it's about time that you sat down and looked into the trends that are happening right now.   Let's take a look at the Digital Marketing Trends that you should be preparing yourself for in 2019:   Is Facebook On The Decline? The question of whether Facebook is going to be declining is up first because while Facebook is the current #1 social media platform in the US , it has had a difficult 2018. A data breach that affected 14 million is concerning for a platform so large, and there has been a rise in the talk that Facebook is the platform that has too much political propaganda. The popularity of Facebook is declining with the younger generations compared to other social media sites, which means that digital marketers need to concentrate on who their target market is. Using the wrong social media platforms to attract customers can be difficult for businesses and this is where market research is imperative. Don't get us wrong, Facebook is still a giant, and it's always going to be something that people use for personal reasons. For business, though, it may be time to check whether you're dancing on the wrong stage.   Artificial Intelligence Is Gaining Traction Artificial intelligence involves the analysis of consumer behaviour and search patterns . Data gets utilised from social media platforms and blogs to help companies to understand how users and customers rely on their products or services. One of the most significant examples of artificial intelligence for businesses is the introduction of chatbots on multiple websites. Companies have to look more into the way that they communicate with their customers and whether they are giving their users enough. Chatbots can help to optimise your customer service , changing the way you interact. In 2019, if you choose to adopt artificial intelligence in your business, you are going to save costs and accelerate the rate that your business will grow. Not only that, you're going to gain a competitive edge over your rivals.   More On Chatbots Chatbots are a virtual concierge , communicating with your customers and assisting them in any way that is possible to help the customer reach a satisfying answer to their problem. The good news about chatbots is that while they run with artificial intelligence, they interact naturally with people. People usually prefer using text chat windows to communicate because not many have the time to sit on hold and wait to speak to someone when an issue arises. Chatbots are currently live across many large businesses, including Facebook, and customers find them useful when it comes to answering questions. They are growing in their popularity, and any company which closes their eyes to this trend is not going to be competitive.   There Will Be More Personalisation 2019 is a big year for personalised marketing . Standing out from the crowd will include the creation of customised content - including products, emails, blogs and more. Purchase history and consumer behaviour are going to help you to improve your customer relationships, and almost all marketers already know that personalised marketing will advance the relationship with the customer. Many businesses out there already leverage personalisation as part of their strategy, including the big names like Netflix and Amazon. Your watchlist on Netflix helps them to determine what you would be interested in, and then you get to see the shows and movies that you may want to watch on your main screen. It's something that people appreciate, and they will continue to enjoy it because it shows them that you are paying attention to what they want.      Video - It’s A Must Ah, YouTube. Video blogging and communication has become popular enough for Instagram to dip a toe into IGTV, which means that businesses the world over really need to open their eyes in 2019 and get a clue about how video marketing is going to transform their marketing strategy. YouTube is one of the most popular ways to consume videos and engage with video content, but that doesn't mean that you shouldn't put videos on your business website and commercial social media. Video digital marketing offers so much for business leaders. It allows you to give your company a personal voice, and it contributes something different to the usual large and wordy blogs that businesses post every week. Video can also provide useful information to your customers, and it allows you to capture your brand in a way that words cannot. This doesn't mean that you should skip out on great written content, of course not, but it does mean that to embrace a trend in 2019, you need to jump on the video bandwagon.   Don’t Slow Down On Content Marketing To expand on the previous point content marketing will continue to be a significant part of digital marketing in 2019 . There is no need for any business to slow down on the effort put into content marketing, mainly as there is always an increasing demand for compelling content. Understanding who the intended target market is will continue to be a rising trend for those looking for an effective marketing strategy. Content always will be important for a business, and video marketing should be considered to be an add-on to that, not as an 'instead of' option.   Drive Your Brand Message With Influencer Marketing If you aren't familiar with it, influencer marketing is a word-of-mouth marketing concept that is designed to focus on using key leaders to drive the message that your brand has to the broader market. Influencer marketing is used instead of marketing directly to a more significant consumer group because you can pay influencers to advertise for you. A particular platform for this is Instagram, with paid partnerships and hashtagging being used by those with a large following to influence others to buy your product or service. Influencers can be anyone; celebrities paid to advertise services get to the customer market that you want, but that doesn't mean that you can't pay regular people in the world who have a good base of followers, too. You should remember that people generally trust consumer opinion over big business statements. For example, when you want to book a holiday, you check the reviews on sites like TripAdvisor and read real views from real people. Influencer marketing has the same effect, but your direct product is the tool. These are not all the digital marketing trends to look out for, as there are more available on the internet today that can tell you everything that you need to know about trends to keep up with for 2019. It's all about upping the game when it comes to the experiences your customers have when they interact with your business. Staying ahead of the curve by embracing artificial technology, automation and personalisation is going to bring your business significant benefits while keeping your customers happy.   Search jobs //
One of the fastest growing employment sectors in the UK is digital marketing. Almost every business nowadays has an online presence. Helping them make the most of this and attract more customers is a big part of the job of a digital marketer. It’s a great area of employment to find yourself involved in and there are many opportunities out there right now. Whether you’re looking to transfer from another sector or boost your existing career in digital marketing , however, what sort of digital marketing jobs can you hope to find?   Here are some of the top choices for the next 12 months, the posts many companies will be look to fill in 2019:   Content Manager/Content Strategist Content is still king in the world of marketing. It’s not just about the written word, however. Great content can include blog posts, video, social media engagement, pay per click advertising and infographics, to name just a few. Content managers need to understand how everything fits together. It’s not simply about researching a list of keywords. Google algorithms and other search media call for nuanced content creation and it’s more about quality than quantity. You’ll need a handle on how your content is going to impact on the overall marketing strategy of the company you are helping to market. And you’ll need to have a way with words.   SEO and SEM Professional This area requires deeper technical knowledge and, as such, is highly valued in the world of digital marketing. SEO, or search engine optimisation, is all about how you make sure your content can be found on places like Google. SEM is focused on pay per click advertising. With improvements in areas such as Facebook Ads in recent years, this has proved a profitable way to get the right customers to a client’s digital door. You need to have an understanding, for example, of how pay per click advertising works as well as the ability to control tight budgets and get the best ROI for your client. This is often a highly results driven job, so if you’re good at getting businesses up the rankings or have a particular talent for optimising ad campaigns, you’ll certainly go far.   UX Designer If you don’t know what UX is, it’s user experience and it’s become increasingly important over the last four or five years. When someone visits a site, they want to be able to find the service or product they are looking for without too much trouble. Sites that are difficult to navigate or don’t download quickly enough can lead to a loss in customers. The job of the UX designer is to make sure that a client’s site is fit for purpose. They look at a site from the customers point of view and undertake research to find out how businesses can improve the profitability of their online presence and boost revenue by making themselves more accessible. UX designers are increasingly employed in the initial stages of building a website or app for a business where they work hand in hand with web developers and graphic designers.   VR Video Editor While it’s still not truly exploded into our psyches just yet, virtual reality or VR is definitely the future . It’s also a relatively new area of digital marketing that is beginning to grow rapidly in 2019 . If you want to get into a career from the ground up and you have the relevant experience, this is a really good option. More and more businesses are looking at the potential of developing virtual reality advertising and marketing companies are crying out for people who can fill the skills gap in this area.   Email Marketer If this sounds a little old school, even in this super modern age of text and social media, it’s actually still pretty important. You won’t find any major corporation that doesn’t have an email marketing strategy in place. This is the sort of marketing activity that helps get your message in front of the right customers at the right time. It can build long lasting relationships with existing customers too. Email marketing is a specialist area to work in and you really need to be part content creator, part HTML coder and part analyst. The key skill you’ll want, however, is to be able to write persuasively. If you can get people to read your email and click through to the company website, you have a rare gift that’s highly sought after in the world of marketing.     Analytics Expert One area that is vital to marketing is being able to manage the performance of campaigns and understand concepts like big data. It’s not what information you have but what you do with it and how you interpret it. Can you spot how well a particular pay per click campaign is doing when you look at a graph on Google Analytics? Do you understand what the message is and read the tea leaves when it comes in the form of large chunks of big data? If you have an analytic bent, this could be a great job to go for in 2019. Many marketing companies and other businesses are crying out for people who understand and can interpret the figures, improving return on investment and directing future campaigns.   AI Specialist One new and exciting area that has begun to gain traction over the last couple of years is artificial intelligence or AI. It’s impacting on all aspects of our lives. AI is increasingly being used to provide helpline services and improve marketing practices across the board. If you have a technical background and want to be involved in something that is likely to expand rapidly over the next decade or so, this is one area you should get involved in.   Marketing Manager/Director Finally, no business or marketing outfit is successful without good leaders. If your passion is for bringing teams together and delivering high quality marketing results, there is no better place to be than at the helm with a Head of Marketing job . You need to have a wide-ranging Knowledge of marketing and the ability to support teams in reaching their goals but you don’t always need high level technical expertise. This is where transferrable skills come in handy and can make a big difference. As with any other sector, great managers and leaders are few and far between and digital marketing is crying out for them. Find a Job   //
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