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Digital Marketing Career Advice

A lot of the discourse around succeeding in your career - particularly in digital marketing - is based on what we call Hard Skills. That is, you need to have qualifications and certificates. You need to be able to code, you need to be able to read analytics and data, and you need to know the latest software every company is using. But what about Soft Skills for Digital Marketers ? Those intangibles that companies look for in future employees? Here are 9 Soft Skills that you should focus on improving to kick start your Digital Marketing career .   1. Curiosity Employers value team members who are curious. It not only means that you’re willing to learn as you go, but it shows a certain proclivity to thinking outside the box. If you’re not curious, you’ll never change the game. You’ll stick to what you know. So if something perks your interest, show it. Ask questions. Highlight your curiosity. It may have killed the cat, but it could save your digital marketing career!   2. Ability to adapt Equal to curiosity is the need for an ability to adapt, and they almost come hand in hand. When your curiosity spikes your interest in something new, that potentially leads to the need to change the status quo. So anyone with high curiosity invariably needs to be able to go with the flow and adapt to new methodologies.   3. Creativity To be able to implement these new ideas and methods, you may require creative thinking. And besides all that, any form of marketing will necessitate a certain creative flair. It doesn’t matter how analytical the job you’re applying for is, or whether it is 99% based on coding. Your future employer wants you to be creative with how you fulfill the job’s requirements.   4. Intuition Now, a lot of the application of the above 3 Soft Skills comes through a level of intuition: when do you be creative? When do you shed your previous learnings and adapt to a new climate? Intuition will hold you in good stead both in the roles you fulfil, and the people you interact with. Trust your gut, and prove to people that you do.   5. Social skills And often, that intuition will tie in with your social skills . Now, not everyone has the same level of mastery in interacting with other people. However, that doesn’t need to affect your ability to demonstrate to an interviewer that you have decent social skills. Even if it doesn’t come naturally to you, start the interview with a friendly hello, and asking them how their day has been, and you may be forgiven for any future faux pas.   6. Persuasion And this leads nicely into number 6: persuasion. You may not be the highest level operator in each of the above or below skill sets, but if you can persuade people to trust you regardless, or believe that you’re better at them than you are, you’ll go a long way. But persuasion isn’t just about other soft skills - you also need to be persuasive in how you sell ideas. In an interview , and employer will be looking for the ability to sell your story.   7. Analytical thinking But whilst a lot of the above points focus on social interactions, other Soft Skills exist outside that realm, such as analytical thinking. As digital marketing veers more and more away from interpersonal relations to data gathering and assessment, analytical thinkers are more and more in demand. How can you prove to an interviewer that you’re an analytical mind just waiting to be released onto their client lists? That should be the question at the top of your list before entering the room. Creativity and social skills are important, but analytical assessment of data is absolutely critical in the 21st Century.   8. Comfort with technology Which leads us to being comfortable with a wide range of tech and software. Yes, qualifications and other Hard Skills are important, but you shouldn’t just ‘be aware’ of this stuff - you should be comfortable with it. That program that compiles data for you to put your analytical thinking to use on - do you know the ins and outs? Have you used it on your personal projects? Can you prove this in an interview or on the job?   9. Multitasking But finally, we’ll leave you with one that can be applied to any field. Multitasking. No employer wants someone who gets stressed focussing on one task - so train yourself in setting appropriate priority lists, and prove you can do it!    Upload CV   //
Whether you’re fresh to the scene or you’ve had some experience in marketing, transitioning to a digital marketing career is a wise move. It’s an industry that is taking over the marketing world, with plenty of room for growth. However, it’s also a competitive industry that requires continual skill improvement to find your place. More working people are taking the time they need every week to engage in job-specific learning, whether it’s using online education platforms or getting advice and exercise from industry experts. With that in mind, here are ten ways you can start growing your digital marketing career.   Find your niche Rather than competing head-to-head with others in order to find your clients or employer, you can stand well apart from the competition with a niche. Your career experience likely has given you a specialisation you’re not entirely aware of. Now it’s about identifying it, growing it, and making it marketable. Take the time to identify what your priorities in digital marketing are, what you’re passionate about, and what parts of it can help you further in your career goals. A tech minded-individual might prefer search engine optimisation while someone with a penchant for writing could do very well in content writing. If you’re unsure where your niche lies, here are a few examples to check out: Video marketing Paid advertising Search Engine Optimisation  (SEO) Mobile device marketing Web design Social media marketing Analytics Consultancy and strategy Copywriting   The sooner you can identify and work on improving a niche, the better for your career it is.   Social media is an essential skill With the idea of building online authority in mind, social media is now a must for anyone pursuing a digital marketing career, even if it’s not your niche. Not only is it a handy to be able to run social media accounts and be able to engage effectively, but it’s easily one of the most in-demand digital skills , too. Clients and employers will expect some level of social media knowledge.   Make yourself known Finding a specialisation helps you find your defining talent that can help you stand out, but you need to be able to show off what you can do as well. The portfolio plays the greatest role in showing what you know. A body of work to show to employers and clients is particularly important in any kind of copywriting, graphic design, and web design niche. Besides having evidence of your work, you need to make use of that marketing sense. Developing a mind for business and good communication skills is essential. You need to learn what business owners need, how they benefit from your services and the most effective way to communicate that you can help meet those needs.   Keep up with the consumers The behaviour of the average consumer is nothing like it used to be. They’re no longer as susceptible to interruptive marketing tactics like advertisements, right now. Instead, there’s a greater focus on organic marketing and moment marketing. If you want to sustain a digital marketing career, then you have to be aware of these changes and pay attention to the trends that consumers adopt as the tech that allows them to interact with companies continues to evolve.   Work under your own initiative You might want to build a portfolio solely through paid work from employers and clients, but it’s important to start your own projects to give yourself something to build off. Not only will this help build a portfolio, but it’s a practice method that ensures your work processes stay sharp. Continual learning and self-improvement in a must in a digital marketing career .   Develop leadership skills Many in a digital marketing career are used to following the lead of others, contributing their talents to a greater part of the whole. If you want to keep growing that career, however, you have to be able to show leadership. In growing your career, not only might you lead teams and projects of your own, but you may take on freelancing work that requires plenty of self-reliability and working under your own direction. Being able to develop project plans, to manage your own schedule, and to show some initiative is crucial. Communication skills, thought leadership, confidence, and delegation are skills that can make you an effective leader. Authority and leadership amongst your niche is important, too, so it’s a wise idea to start building a presence as an online influencer .   It’s all about networking Wherever you’re working with a client, as part of a team, or even joining online classes and group training programs, it’s important to make connections with the peers that are surrounding you. There plenty of examples of different ways to build your digital marketing network . You can look for a mentor inside and outside of the workplace, use LinkedIn to build connections with those who can provide further insight on growing your career, use Twitter to not only find job postings but to contribute to discussions involving your specialisation. You should also look for industry conferences, networking events, and meetups to attend whenever possible Networking helps you build not only the bridges you might use to find clients and employers in the future but helps to further build that experience and image you need to convey your authority, experience, and particular expertise in your niche. If you’re looking at freelance work, be aware that networking isn’t always about winning a client. It’s about establishing your base of operations and creating an awareness amongst your contacts that can more naturally lead to them becoming clients or sending referrals your way in future.   Use online training to keep sharpening your skills It’s easier to access that effective, certification-providing training than ever before. Online learning can be taken anywhere with mobile devices and plans that allow you to tackle the course at your own pace. What’s more, online courses is often cheaper than visiting a brick and mortar classroom. With the growing importance of digital marketing and the constant arrival of new talent to the field, the pressure is on to stay competitive. Whether you’re looking to make your mark as a freelancer or you want to build your career as part of a team, a consistent approach to learning new skills and keeping up is essential. There’s no shortage of spaces for truly skilled, dedicated people in digital marketing, but you have to be willing to keep working for it.   Certification and accreditation goes a long way Finding the right training courses and classes to help develop your niche can be tricky. There are plenty of classes on digital marketing, social media, content writing, SEO, website design, and much more. But not all of these classes are necessarily equal. While many of them may provide a valuable education experience and plenty of insight and details you weren’t aware of, not all of them are going to provide the certification that can help you stand out as a true expert in the field. Employers and clients won’t always give you the opportunity to show off what you know. Instead, they may be quick to look at any certification you have. Certifications and accredited courses help you not only build the skills you need to continue to adapt to the ever-evolving field of social media. It also makes you a safer bet in the eyes of potential employers and clients who don’t want to invest time and money in someone who isn’t proven.   In conclusion A digital marketing career requires a lot of you . It requires you to understand both the needs of businesses and the behaviour of consumers in the modern market. It also demands plenty of self-marketing, initiative, and leadership. Most of all, it demands constant work on improving your work in your chosen niche. As in-demand as the skills are and as rewarding it can be to get paid to exercise your creativity, it’s no wonder that so many are interested in starting their own digital marketing career.   Find a job //
There’s a digital skills gap in the UK and it could get worse during the next year or so because of Brexit. That’s according to some experts , at least, and they say it could cost the UK more than £300 billion in lost revenue as well as leave around 3 million vacancies left unfilled by the end of the next decade. While this is quite a worrying time for the digital industry, if marketing is a sector that you’d like to get into, there’s some pretty good news. There are plenty of vacancies in this sector and increased demand for quality candidates to fill those posts. But are jobs in digital marketing hard to land? Especially if you’ve been working in another sector? The truth is you could well have a number of useful transferrable skills that will work in this sector. With a little planning, research and a few additional qualifications, you could certainly get a job in digital marketing.   Here’s our quick guide: Do Your Research Digital marketing is a pretty broad (and rapidly growing) church and there are a wide range of disciplines. It includes everything from content marketing to social media management, video promotion and measuring performance, pay per click advertising and executive management. If you want to get involved, it’s time to start reading up on things. The best way to do this is to look at online magazines. Some of the best include: Campaign : This is one of the biggest online sources for news about the media, marketing and advertising industry. Marketing Week : Similar to Campaign, this magazine also produces its own reports and has useful advice about the latest trends in marketing. Marketing Donut : This is a great source for information for new businesses and those looking to delve a little deeper into all aspects of digital marketing.   And of course don't forget to check out our  Digital Marketing Career Advice   Get Digital Marketing Qualifications Take a look at different job ads for the digital marketing industry and see what qualifications they are looking for. There are plenty of online courses available that can give you the important skills which will then improve your job prospects. Taking something like a Professional Diploma in Digital Marketing will certainly give you a chance of getting your foot in the door. Our advice is not to wait till you’ve finished the course before you start applying. If you have enough transferrable skills and the right attitude, many digital marketing departments will be prepared to consider you, particularly smaller ones.   Start Branding Yourself Now You can’t really sell yourself as a digital marketing professional if you don’t have an online presence. You need to do a fair bit of self-branding. That’s because any potential employer is bound to check the internet to see what shows up about you. You should have social media accounts with interesting timelines that are focused on digital marketing. We suggest that, if you have existing accounts, you should also trawl through them and remove anything that is potentially damaging. Create a blog where you can produce content about digital marketing and use it to enhance your reputation. Try to be interesting and informative and don’t forget opinion pieces on specific aspects of the sector. LinkedIn is another area where you can boost your online credentials. It can also be used to post blogs, especially if you don’t have your own site. Work closely on your bio and other content and make sure it is optimised for keywords in the digital marketing sector. LinkedIn can also be used for networking and reaching out to companies who may be interested in your particular skills set. It’s not just your own platforms and timelines that you should be working on either. Reaching out to magazines and outlets to guest post on them can further enhance your credibility. Many are constantly looking out for informative articles to fill their content needs. Branding can be a time consuming process but is a necessary part of landing that next, great job. You need to have all avenues thought out and begin to use your online world with a little more savvy and expertise. Let’s face it, if you can’t market yourself, how can you expect to market someone else. Check out our guide on how to create a personal brand .   Be Practical It’s not just finding ways to promote yourself online that will work for you. Finding every opportunity to get involved with digital marketing can make a big difference to your career prospects and show how committed you are. There’s a lot you can do. If you have decent writing skills you can set yourself up as a freelancer and start to build some great reviews online that you can then put on your next CV. You might want to contact local businesses or charities that may want some advertising copy written on the cheap. Getting practical experience in a digital marketing environment may well be the biggest challenge that you face. There are many small marketing companies nowadays that are crying out for committed and reasonably talented individuals. They will also have a broader sweep of opportunities than other, bigger companies. A small agency may want someone who is a good writer for advertising copy but want someone who can double as a social media ‘expert’ too. They are also more likely to give you a chance.   Persistence is Key One important factor in getting a job in digital marketing is persistence. You have to keep going and try new things if you are going to finally work yourself into your dream job. This is a sector that is more open to trying something different than many others you might come across while job hunting. Don’t be frightened of taking a chance and, if you want to work for a particular company, keep on at them to show how much you like them.   Find the Right Recruitment Agency Finally, there are literally thousands of recruitment agencies out there that have thousands more ads for digital marketing jobs. If you are looking for digital marketing positions, then we suggest that you use a specialist agency rather than a catchall one. Not only will it provide you with the jobs you are looking for, you could also get the support and advice that you are really looking for. At Digital Marketing Jobs we have marketing jobs advertised covering everything from SEO roles  and content marketing to executive positions and account management . //
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