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A common question for those coming out of university is, “ what can I actually do with this marketing degree ?”. And there may be few degrees that lead to this question more often than a Bachelor of Marketing. So, you’ve just completed your marketing degree and you’re wondering where to go from here. We’ve put together a list that might help.   What is marketing? But first off, what is marketing? We’re sure you’ve heard all sorts of descriptions of the industry whilst you’ve been at uni, but as all students find out: the real world is often vastly different. Marketing is much more (these days) than telling your company story to as many people as possible. Marketing, and particularly data-driven and digital marketing, is all about relationship building, engagement, and going on a journey with your leads - whether that’s 1 person face-to-face or a million website users.   How has marketing changed? Marketing has changed since marketing degrees were first concocted in that buyers are far more business savvy and aware of marketing techniques than we used to be. As a consumer yourself, you’ll know the feeling you get when you feel like you’re being ‘push sold’ a product: you switch off. And, in particularly bad cases, you’ll avoid that company from that point on. All of the above needs to be kept in mind as you wade in to the job searching scene. What sort of marketing do you want to focus on, and what sort of jobs can you get with the experience and qualifications you’ve accrued whilst studying?   What jobs can I look for in marketing? Here, we’ve put together a list of a few of the standard marketing jobs you might want to consider: Copywriter : If you’re especially good at writing, and you enjoy using words to carve stories that create customers, then copywriting & a career in content marketing might be for you. The good news is that if you can demonstrate a knack for writing, you may be able to avoid the dreaded ‘3-5 years experience’ tag in your application.   Social Media Manager : With how proficient (almost) every student is in social media management these days, this is a role that is more and more hotly contested in the application stage. It’s attractive not just because of its familiarity to us but because it gives a chance at real creativity with tangible results.   Website Designer : This is one of those roles that requires a combination of skills and, potentially, training/qualifications. Website design continues to blossom as a specialised industry in spite of ‘do it yourself’ website building programs. This is because there is such a technical and research aspect to the field that requires a combination of analytical and creative thinking to create a truly effective website design. If you like problem solving and you have coding and design capabilities, this might be the role for you.   SEO Specialist : As with Website Designer roles, being an SEO specialist isn’t just about having qualifications in broad marketing. This is a specialised role that you’ll need some training, qualifications or experience in to land more than an intern role. Search Engine Optimisation as an industry is showing absolutely no signs of slowing down - it’s just getting harder to be an expert at, as algorithms and factors involved become more and more convoluted and harder to strategise for. That said, if you have analytical skills, coding knowledge, and interest in playing the game, then this can be an extremely rewarding career.   Event Manager : But, it’s not all about the digital sphere if you were beginning to worry - there’s also roles on the ground that are equally important in the marketing industry. One such job is as an Event Manager, where you’ll be responsible for (amongst a myriad of other things) delivering events for your company that either engage and retain your existing clients, deliver new leads or, ideally, do both of the above. Events are a critical part of what we spoke about above, in terms of going on a journey with your client base, and being the manager of these gives you access to meeting numerous people, socialising in fantastic situations, and seeing tangible benefits of the work you do for your employer.   Know of other roles worth mentioning? Let us know in the comments section below!
Digital Marketing is an industry that has exploded over the past decade. But it’s not slowing down. So if you’re looking to enter the field in the near future, you don’t need to worry about finding an opening - you just need to be able to get it! The growth in the industry has been followed by growth in applicants, and it is becoming ever more important to nail your interview to put yourself above the others in the eyes of the panel. So, what are a few things you must avoid in order to ace an interview for the Digital Marketing sector ? Read on to find out our top 4.   1. Be unprepared This may seem obvious, and true - it applies to every interview for any job - but for Digital Marketing it is so critical to know what you’re talking about, have relevant examples, and be able to apply that back to the specific business you’re applying for a job with. Why? Because modern marketing (read, Digital) is all about pull rather than push. Companies aren’t gaining new clients/followers/buyers buy undertaking massive push marketing campaigns. They’re getting new leads via intelligent, data-driven content marketing in the digital sphere. So what do you know about the current companies work in that area, and how can you apply your experience to that?   2. Try to fake it As much as you need to know what you’re talking about and understand the business’s current campaigns, you should never try to say you understand what you don’t. In Digital Marketing, things move quickly, and no one knows everything about everything. For example, if your specialty is creating amazing video content for Instagram and Snapchat, don’t try to bluff your way through a website coding question. Focus it back on what you’re good at, and how you can help from that end.   3. Be vague or apathetic Digital Marketing is all about relationships and data. If you’re vague in your answers, it suggests a lack of understanding of the field. Be confident in your responses, and nail the details. Digital Marketing demands knowledge of the most effective use of data - that means detail, strategy and catalogues. Ambiguity doesn’t suit those needs. In the same way, apathy affects how you come across - you should be passionate about this field and what you can achieve. After all, you’re not trying to be an accountant, you’re trying to show the public why this company is worth their time, engagement and money!   4. Neglect transferable skills One thing we see constantly in this field is that people think if they haven’t run a fully-fledged digital campaign before, they have no reason to talk about their past. It’s just not the case. Plenty of things you’ve done in other work, or indeed through study or just personal life, lends itself to the ability to perform effectively in the Digital Marketing sphere. Think about everything you do from day to day that emboldens you in the digital sphere, and tie it in to your answers. Live and breathe digital.  
Anyone who works in digital marketing knows that it’s a sector that is susceptible to constant change. Improving technology is one of the main drivers for this but so is how customers behave and what they want as well as the large amount of data we know have available which can help inform decision making. That’s why keeping your skills up to date and making sure you aware of the current trends is important. Staying current not only allows you to do your job better but also makes you an attractive proposition to potential employers. The good news for job hunters is that there are plenty of good, strong transferrable skills in digital marketing. Here are the main ones that are in high demand at the moment.   1. Be a Master of SEO The idea that SEO is dead, or is dying, comes around every time Google changes its algorithms. The truth is that SEO isn’t in decline. It is simply evolving and changing as it has always done. If you’re an SEO specialist , the good news is you will still be in demand across a wide range of industries for some time to come. Most businesses have websites and want to attract more customers and prospects online. Not only that, they want to convert these people when they land on their site. Of course, with all the changes that take place in SEO, it can often seem like you’re operating on permanently shifting sands. Long content seems to be the thing at the moment but that could well change in the next 18 months or so. As a master of SEO at the cutting edge of marketing, you’ll be helping to develop strategies and work alongside content creators to boost your company’s bottom line. It’s an area well worth focusing on if you want to stand out from the crowd in digital marketing and is still much in demand.   2. Be Analytical Ever since we started to talk about big data, the power of processing information and using it to good effect has been key to the success of many businesses. In fact, analytics and data crunching has been a substantial part of digital marketing for a long time. Once you can get access to all that data about the customer’s journey and you understand what it means, you begin to develop marketing strategies that have more power. There’s only one way to understand the way customers behave and buy your products and that’s to crunch the numbers. If you’re good at it – and many people in digital marketing aren’t – you’ll be an invaluable asset to any business in any sector.   3. Be Social Media Savvy Since it burst onto the scene over a decade ago, social media has been one of the primary digital marketing targets for businesses around the world. It took some while for marketers to understand and leverage all that potential. Over the last few years, however, social media marketing has become a staple of all campaigns and is currently one of the most powerful tools in the digital armoury. Social media marketing is easy. Great social media marketing, however, requires you to have a wide range of skills and understand how each channel works for your demographic. You need to be able to create engaging content, use your knowledge of how visual media works, be able to analyse and change your approach based on the evidence and make use of assets such as the right timing to getting your message across. Social media is usually one of the first areas that businesses look at when they are trying to improve their marketing. It’s a transferrable skill that looks good on your CV and which many companies are desperate for. If you can demonstrate that you have a successful track record in this area it can really boost your employment prospects.   4. Be a Marketing Technology Expert It’s become increasingly important to use technology in a wide range of digital services. This includes using apps and other innovations that make it easier and quicker to perform routine tasks. CRM systems and social media management tech are often at the forefront of these tech innovations. Using AI to, for example, handle customer queries and complaints online is becoming increasingly popular. Marketing technology, or MarTech, is basically anything that makes the life for digital marketers and businesses easier and more profitable. This is an area that has really developed over the last half a decade and one which many marketers are still not completely onboard with. But MarTech can help cut down errors, provide a more streamlined service to customers and business and, perhaps just as importantly, significantly reduce costs. If your finger is on the pulse of the latest marketing technology, that’s an asset that many employers in the digital arena will be looking for, even if they don’t know it yet.   5. Be a Content Curator While there’s a lot that can be used to build a good marketing presence online, we all know that content is still king. It’s the sheer variety that has changed over the last few years and which digital marketers need to have a handle on. Not only is there traditional written content but you’ve got images and video as well as augmented reality and virtual reality. What content works for which particular audience and gives you the best return on investment involves implementing a highly nuanced path to decision making. Content creators and curators are much in demand and it’s probably one of the most important transferrable digital skills that you need in the marketplace today. As a content marketer, you need to understand what’s being shared at the moment and how this can be used to promote the company you are working for. Are most of your customers found on social media or do you need to look further afield including in the world of VR, to attract people and get them to buy or hire your service? It doesn’t matter whether you are just starting out in your digital marketing career or you’ve been around for a while. Understanding what the marketplace is looking for is important. And it is always, always changing. If you can develop and improve your skills in the any of the above areas, you’ll appeal to a wide range of businesses and organisations, from simple startups to large corporations. If you can do more than one, you’ll certainly stand out from the crowd the next time you put in an application.
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