Digital Marketing and Communications Specialist-Communications Department

 

TITLE: Digital Marketing and Communications Specialist- Communications Department

 

LOCATION: Central Office

 

The Kansas City, Kansas Public Schools (KCKPS) is a nationally recognized urban school district that serves approximately 22,000 students. With a Head Start program, three preschools, 29 elementary schools, 7 middle schools, and 5 college and career academies/high schools, the district serves a wonderfully diverse mixture of students. A remarkable 62 different languages are spoken in the homes of our students. To serve those students, the district employs approximately 3,650 staff members, including more than 1,800 teachers.

 

 

 

JOB GOAL:

The Marketing Specialist works as part of the Communications Team to enhance Kansas City, Kansas Public School’s image and support its vision of becoming one of the top 10 school districts in the nation. This individual works closely with the Communications and Marketing team to plan and implement marketing campaigns.

 

The Digital Marketing and Communications Specialist is a key member of the

Communications Team, responsible for enhancing Kansas City, Kansas Public Schools’ image

and supporting its vision of becoming a top 10 school district. This role plans, executes, and

analyzes multi-channel marketing campaigns, manages digital platforms, and ensures

consistent, innovative, and data-driven communications across all audiences with a focus on

both traditional and digital strategies, including website management.

 

ESSENTIAL FUNCTIONS:

• Brainstorm and develop ideas for creative marketing campaigns for district programs and services.
• Collaborate with communications team members to coordinate brand awareness and marketing efforts.
• Co-coordinate the school district’s “social media” sites including, but not limited to;
• Facebook, Twitter, Instagram and YouTube.
• Analyze data to determine marketing campaign efficiency.
• Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
• Co-coordinate internal and external electronic newsletters.
• Contributes stories, as requested, for staff communications tools, including the
• Education Connection, Staff Notebook, etc.
• Plan and execute initiatives to reach the target audience through appropriate channels (radio, billboards, social media, print advertising)Provide marketing support to district-wide special events, including United Way,
• Superintendent’s Honor Roll, Reasons to Believe Celebration, Retirement Banquet, and Convocation.
• Prepare marketing materials for district staff before publication, as needed.
• Possesses basic design skills and the ability to conceptualize, develop, and produce designs that are reflective of the district brand standards. Products include, but are not limited to, fliers, advertisements, postcards, invitations, banners, brochures, and other communications resources as needed.
• Support and collaborate with the Communications Team members, as needed, to complete school-wide initiatives.
• Assist in the development of videotaping assignments, as assigned.
• Complete other duties as assigned

• Develop, implement, and analyze creative, multi-channel marketing campaigns for district programs and initiatives, leveraging digital, print, and emerging platforms.
• Collaborate with communications team members to coordinate brand awareness and marketing efforts, ensuring alignment with district goals and messaging.
• Co-manage and create content for all district social media channels (e.g., Facebook,
• Instagram, X/Twitter, YouTube, LinkedIn, TikTok), including paid social campaigns, short-form video, and real-time engagement.
• Monitor, analyze, and report on social media and digital campaign performance using analytics tools; recommend and implement strategies for growth and engagement.
• Manage and update district website content, ensuring accuracy, accessibility (ADA compliance), and alignment with brand standards; collaborate with IT and
• Communications to implement improvements and new features.
• Optimize website content for search engines (SEO) and monitor website analytics to
• inform content strategy and improve user experience.
• Coordinate and design digital newsletters and email marketing campaigns; manage. subscriber lists and analyze engagement metrics.
• Create compelling written, visual, and video content tailored to diverse audiences, including students, families, staff, and the community.
• Maintain and enforce brand guidelines across all digital and print materials.
• Support and collaborate with the Communications Team on district-wide special events and initiatives.
• Provide marketing support for internal and external communications, including crisis communications and rapid-response messaging.
• Stay current on digital marketing trends, tools, and best practices; recommend and implement innovative strategies to enhance district communications.
• Mentor and share expertise with team members, supporting specialization and professional growth within the team.
• Manage and update district website content, ensuring accuracy, accessibility, and alignment with brand standards.
• Monitor website traffic and user engagement using analytics tools, and recommend improvements based on the data.
• Ensure the website is optimized for search engines (SEO).
• Complete other duties as assigned.

 

QUALIFICATIONS:

• Bachelor’s Degree in Communications, Marketing or related field.
• Strong oral and written communication skills.
• Video and editing skills required.
• Social Media experience required.
• Experience with writing newsletters, marketing campaigns, advertising copy.
• Proficiency in Microsoft Office software including Excel, PowerPoint and Word.
• Experience managing website content and using web content management systems (CMS).

Preferred skills:

• Experience in Adobe in Design, Photoshop and Lightroom software preferred.
• Ability to work in a high-stress environment while meeting multiple deadlines.
• Strong organizational skills.
• Ability to develop and maintain working relationships with all district staff, media
• personnel, district parents and students, community groups and organizations.
• Ability to proofread prose and graphic materials, as well as, edit the written work of others.
• Ability to use good judgement and maintain confidentiality when necessary.

 

COMMUNICATION / ORGANIZATION: Maintains communication with school personnel,

parents/guardians, internal and external customers to enhance cooperative action which will

meet the educational needs of students. Utilizes existing technology effectively in the

performance of duties.

 

REASONING ABILITY: Ability to solve practical problems and deal with a variety of

concrete variables in situations where only limited standardization exists. Ability to interpret

a variety of instructions furnished in written, oral, diagram, or schedule form.

 

LANGUAGE SKILLS: Ability to read and analyze and interpret general professional

journals, technical procedures, or governmental regulations. Ability to write reports,

correspondence, and protocols. Ability to effectively present information and respond to

questions from groups of administrators, staff, parents, students, and the general public.

 

PHYSICAL DEMANDS: The physical demands described here are representative of those

that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform

the essential functions. While performing the duties of this job, the employee is regularly

required to sit, walk, stand and talk or hear. The employee must occasionally lift and/or

move up to 50 pounds. The employee must occasionally push items of 50 pounds such as

pushing on a bike or wheelchair, or moving/rearranging furniture. While performing the

duties of the job the employee occasionally may visit a child’s home. Specific vision abilities

required by this job include close vision, distance vision, and depth perception.

 

WORK ENVIRONMENT: The work environment characteristics described here are

representative of those an employee encounters while performing the essential functions of

this job. Reasonable accommodations may be made to enable individuals with disabilities to

perform the essential functions. The noise level in the work environment is usually loud and

is a standard acceptable level for this environment.

 

OTHER SKILLS and ABILITIES: Ability to establish and maintain effective working

relationships with students, peers, parents, and community; ability to speak clearly and

concisely in written or oral communication.

 

TERMS OF EMPLOYMENT: 261 days

SALARY: According to the KCKPS Salary Schedule

FLSA STATUS: EXEMPT

REPORT TO: Director of Communications and Marketing

EVALUATION: Performance will be evaluated in accordance with Board of Education

policy

 

Applications will be reviewed prior to the closing date for this position.

 

The information contained in this job description is for compliance with the Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position.  The individual holding this position performs additional duties and additional duties may be assigned.   

 

Kansas City, Kansas Public Schools is an Equal Opportunity Employer.  KCKPS is an equal opportunity employer and shall not discriminate in its employment practices and policies with respect to hiring, compensation, terms, conditions, or privileges of employment because of an individual’s race, color, religion, sex/gender (to include orientation, identity or expression), age, disability, national origin, genetic information or any other basis prohibited by law.

  

For more information regarding Title IX please contact:

 

District Compliance Coordinator

2010 N. 59^th Street

Kansas City, KS 66104

913-279-2262

Title [email protected]