Digital Marketing Manager

Job Details

digital marketing manager

Open to Mid-level applicants / permanent / full time / hybrid

the company

Based in South-West London, Caroline Gardner Publishing is a leading supplier of cards, stationery, and stylish home and gifting products, catering to design-focused retailers worldwide. From high street brands and department stores to independent galleries, our products find a home in a diverse range of retail spaces.

With a successful boutique on London’s Marylebone High Street and a vibrant ecommerce platform, Caroline Gardner’s unique blend of quirky and sophisticated designs is also available directly to consumers. Our brand enjoys a strong, loyal following and is both instantly recognisable and highly sought after by a wide array of customers. We’re excited to continue expanding into new product areas with ambitious growth plans on the horizon.

Celebrating 30 years in 2023, Caroline Gardner is a British brand known for its commitment to high-quality products and exceptional customer service. We are deeply conscious of our environmental and community impact, focusing on creating timeless, substantial designs that resonate with modern life rather than fleeting trends. As part of our dedication to social and environmental responsibility, we have embarked on a continuous improvement journey and have recently received an accredited B-Corp certification.

The business is at an exciting stage of growth and transformation. With ambitious plans to expand our presence across retail and ecommerce, we’re looking for talented individuals to help drive this journey. Caroline Gardner is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

role overview

As the digital marketing manager, you will be responsible for planning, executing, and optimising digital campaigns that drive growth across our ecommerce and retail channels. With a strong analytical mindset and hands-on expertise in performance marketing, you will manage all digital activity including paid media, SEO, CRM, email, and web analytics. You will work closely with the ecommerce and creative teams to improve customer acquisition, conversion, and retention using a data-driven, test-and-learn approach. You will also manage and develop our Marketing & Social Co-ordinator, helping to build a high-performing digital team.

key responsibilities

• Own and optimise the paid digital marketing strategy across all relevant channels (Meta, Google Ads, etc.) to drive customer acquisition and ecommerce sales.
• Manage the digital marketing budget and continuously optimise for return on ad spend (ROAS), cost per acquisition (CPA), and customer lifetime value (CLV).

• Use data and insight to develop a rigorous test-and-learn approach to digital campaigns – from copy and creative to targeting and bidding strategies.
• Leverage emerging AI tools and technologies (e.g. predictive analytics, generative content, audience modelling) to enhance campaign efficiency, personalisation, and insight generation.
• Report weekly and monthly on campaign performance, extracting insights and translating data into actionable recommendations.
• Lead the development of email marketing strategies, segmentation, and automation to maximise retention and repeat purchase.
• Ensure our SEO strategy supports both technical and content performance goals, collaborating with relevant internal and external stakeholders.
• Analyse and improve website conversion rate through CRO tools, customer journey mapping, and A/B testing.
• Monitor and report on digital KPIs and customer behaviours using tools like Google Analytics GA4, Meta Business Suite, Klaviyo, and CRM platforms.
• Brief and collaborate with the design and content teams to ensure digital creative assets are aligned with performance goals.
• Stay abreast of industry trends, algorithm changes, and emerging platforms to keep the brand at the forefront of digital innovation.

key skills & experience

• Minimum 5 years of hands-on digital marketing experience with a strong focus on ecommerce and paid digital channels.
• Proven track record of managing and optimising paid social and search campaigns to deliver measurable ROI.
• Highly analytical and commercially minded, with experience using tools such as GA4, Looker Studio, Excel, Meta Ads Manager, and Google Ads.
• Strong understanding of customer segmentation, funnel strategy, and conversion optimisation.
• Experience managing and optimising email marketing campaigns and automation flows (preferably using Klaviyo).
• Solid understanding of SEO principles, CRO best practices, and UX fundamentals.
• Confident using cutting-edge AI tools to improve campaign performance, automate tasks, generate content, or uncover insights.
• Experience working within Shopify or other ecommerce platforms is a plus.
• Strong communication and collaboration skills; comfortable working cross functionally.
• Growth mindset with the ability to adapt quickly and solve problems with curiosity and confidence

salary & benefits

Competitive salary depending on experience.

Benefits include hybrid working (3 office days), a generous annual leave allowance with long service extra holiday days plus discretionary day off for your birthday, staff discount of up to 65%, discretionary annual bonus scheme, pension and group life assurance policy, an Employee Assistance Programme, weekly fruit delivery and refreshments, and much more.

This is a permanent, full-time role, to commence as soon as possible (five days per week, 9.00am–5.30pm, 37.5 hrs per week).

This role is based at our Head Office in Putney, London

how to apply

There is no closing date.  Applications will be considered upon receipt and interviews held at any stage.

To apply, please submit your CV and cover letter, explaining your current experience in the field of digital marketing and reasons for applying directly to HR.

If your application is shortlisted, the interview process will consist of three stages, the first of which will be a remote interview via Teams with Charlie Gardner (Head of Strategy, Change, and Resource) and HR.