Digital Marketing Associate

Job Details

Summary/Objective

We seek a passionate, self-motivated, skilled Digital Marketing Associate with 2-5 years of experience to join our expanding in-house marketing and advertising team. The ideal candidate will have a solid understanding of digital marketing, including experience with SEO/SEM, Google Paid Advertising, Google Analytics, and Website Management.

As a Digital Marketing Associate, you will collaborate with team members and clients to manage and generate results on digital marketing campaigns and play a key role in optimizing the performance of our digital strategies.

Your work will make a direct difference in people’s lives, stretch across all our brands, and be seen by thousands of prospects and clients across the USA. If you want to make a real impact utilizing various digital channels, this opportunity is for you.

Essential Functions and Competencies

• Oversee, Manage Website Content.  Update content (images, text) on client websites as requested by client and/or team members – in a timely, expeditious manner.
• Website UI/UX.  Ensure client website layouts are optimized for usability and engagement.
• Website Code.  Ensure client websites are running with clean updated code/script based on HTML/CSS
• Analytics: Use Google Ads, Google Analytics, and Google Search Console for comprehensive analytics.
• Advertising Management: Utilize Google Ads to create and manage paid ad campaigns
• Troubleshooting: Assist client users with accessibility issues and provide resolutions.
• Client-Facing Duties: Excellent communication skills for client meetings, both written and verbal.
• Organizational Skills: Efficiently manage multiple tasks and clients simultaneously.
• Team Collaboration: Collaborate across departments to achieve common goals.
• SEO & SEM: Implement and monitor SEO and SEM strategies for clients including Google Business Profiles.
• Reporting: Tracking marketing performance and generating marketing reports for clients
• Graphic Design: Experience using Canva and Adobe Suite for visual content.

Education, Experience, and Skills

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• 2+ years of experience in Digital Marketing or similar role related to Digital Marketing.
• Able to meet deadlines while maintaining a professional attitude and high-level of customer service.
• Strong understanding of digital marketing principles, strategies, and practices.
• Strong proficiency in various CMS platforms, HTML, CSS.
• Experience with Microsoft Suite (Word, Excel, PowerPoint, Outlook 365).
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premier Pro).
• Experience with Google Ads and Google Analytics.
• Experience with Meta Business Suite and Meta Ad Manager.
• Experience with Google Business Profile
• Experience with Google Workspace (Google Drive, Google Sheets, Google Docs)
• Proven verbal and written communication skills
• Strong interpersonal skills
• Strong analytical and problem-solving skills
• Motivated self-starter
• Highly developed attention to detail
• Expert multi-tasker with a high level of organizational and prioritizing.
• Ability to adapt and learn quickly and keep ahead of fast-changing technology.
• Exhibit outstanding creative skills and ideation.
• Ability to work effectively in a team environment, sharing knowledge and adapting to collective goals and strategies.
• Strong time management skills
• Ability to work in a fast-paced environmen