Social Media Coordinator

The Social Media Coordinator manages the day-to-day social media presence across BHC’s portfolio of properties and brands. Working alongside the Content Producer and under the direction of the Creative Director, this role owns content scheduling, caption writing, community engagement, and performance reporting across all social channels. The Coordinator ensures that what BHC posts is on time, on brand, and on strategy, and that the community around each property is actively managed.

This is not a content creation role. The Content Producer handles photography and video production. The Social Media Coordinator’s value is in the planning, publishing, writing, engagement, and measurement that turn produced content into a consistent, managed social presence. The role requires strong brand instinct, precise copywriting within established voice guidelines, and the discipline to manage multiple property accounts simultaneously without letting any of them go quiet.

Job Description

Content Planning, Scheduling, and Publishing

• Plan and maintain social media content calendars across all BHC properties in coordination with the Content Producer.
• Secure calendar approvals from the Brand Director and Creative Director prior to scheduling.
• Schedule and publish approved content across Instagram, Facebook, TikTok, LinkedIn, and other active platforms using scheduling tools.
• Publish Instagram and Facebook Stories on a regular cadence, ensuring timely coverage of property activations, events, and seasonal moments.
• Coordinate with Marketing, PR, and property teams to align social content with broader campaign calendars, promotions, and announcements.

Copywriting and Brand Voice

• Write captions, headlines, and short-form copy for all social posts within BHC brand guidelines and each property’s established tone.
• Adapt copy voice across properties: The Charleston Place (proper, gracious, composed), The Cooper (direct, refined, contemporary), Sorelle (warm, lively, precise), American Gardens and The Riviera (core BHC parent brand voice).
• Review all copy for accuracy, grammar, and alignment with brand standards before publishing.

Community Engagement and Monitoring

• Monitor and respond to direct messages across all property accounts at least twice daily.
• Monitor all comments across platforms: react to positive engagement, answer guest questions, and remove inappropriate or negative content per BHC guidelines.
• Interact with tagged content, promotional posts, partner accounts, and user-generated content to maintain active brand presence.
• Monitor social media-related requests, concerns, and guest inquiries received via email and route to the appropriate property or department.

LinkedIn and Corporate Social Management

• Manage the BHC LinkedIn presence, uploading and publishing posts as directed by Marketing and executive leadership.
• Coordinate with People and Culture on employer brand content for LinkedIn and other professional platforms as needed.

Reporting and Analytics

• Complete monthly performance reports covering engagement metrics, follower growth, content performance, and platform trends across all property accounts.
• Provide data and insights to support marketing strategy discussions when requested by the Creative Director or Brand Director.
• Track competitive social activity and emerging platform trends to inform BHC’s social approach.

Qualifications

• Minimum of two years of experience managing social media accounts for a brand, property, or organization; luxury hospitality or lifestyle brand experience preferred.
• Strong copywriting skills with the ability to write in distinct brand voices across multiple accounts.
• Experience with social media scheduling and management tools (Later, Sprout Social, Hootsuite, or comparable platforms).
• Working knowledge of Instagram, Facebook, TikTok, LinkedIn, and emerging social platforms, including current content formats, algorithm behavior, and engagement best practices.
• Understanding of social media analytics and the ability to produce clear, useful performance reports.
• Strong organizational skills and the ability to manage multiple content calendars, deadlines, and property accounts simultaneously.
• Excellent attention to detail in grammar, spelling, and brand consistency.
• Proficiency in Canva or basic design tools for simple story graphics and content formatting preferred.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.

Physical Capabilities:

The physical demands described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job:

• Prolonged periods of sitting at a desk and working on a computer and mobile devices.
• Ability to move between BHC properties for content coordination, event coverage, and on-site social media support.
• Ability to stand and walk for extended periods during property events, activations, and photo/video shoots.
• Ability to work a flexible schedule, including occasional evenings and weekends for real-time social coverage of events and activations.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.