Social Media Coordinator

Come and join the Samsonite Group, where you'll have the opportunity to work within our portfolio of global brands, including American Tourister, Lipault and High Sierra.

Be part of the journey:

We are currently seeking a creative and organised Social Media Coordinator to support the delivery of marketing, social media, PR and media initiatives across our portfolio of brands (American Tourister, Lipault & High Sierra). This is an exciting opportunity to join our head office team in Mulgrave.

This role plays a key part in building brand awareness, engagement and commercial outcomes through the coordination of content creation, social media management, influencer partnerships, media relations and campaign execution. Working closely with internal teams, agencies, media partners and influencers, you'll help bring campaigns to life across digital, retail and brand channels.

A day in the life:

• Manage and execute social media content calendars across multiple platforms.
• Create, schedule and publish engaging content, including video, imagery and copy.
• Coordinate content, PR and media campaigns, including product gifting, partnerships, media outreach and press materials.
• Support the planning and delivery of product launches, promotional campaigns and brand initiatives.
• Coordinate photoshoots, video shoots, events and content production.
• Monitor campaign performance, social engagement, media coverage and industry trends, providing insights and recommendations.
• Produce regular social media, PR and campaign performance reports.
• Maintain marketing calendars, campaign assets, invoices, purchase orders and related administration.
• Collaborate with Brand, eCommerce and Retail teams to ensure a consistent brand experience across all touchpoints.
• No two days are the same.

About you:

• Experience in social media marketing, content creation and campaign coordination.
• Excellent written communication
• Strong understanding of social media platforms, influencer marketing, digital marketing trends and the overall media landscape.
• Experience managing content planning, scheduling, community engagement and campaign performance reporting.
• The ability to manage multiple projects and deadlines simultaneously.
• Tertiary qualification in Marketing, Communications or a related field.
• Strong content creation skills across video, image and written formats.
• Experience using Meta Business Manager, Instagram, Facebook, TikTok and other social platforms.
• Experience with social media management tools such as Hootsuite, Later, Sprout Social or similar.
• Proficiency with Canva, CapCut, Adobe Creative Suite or similar content creation tools.
• Strong organisational, project management and stakeholder management skills.

Preferred but not essential:

• Excellent copywriting skills, and or an ability to hone your copywriting skills.
• Experience in a PR, media or agency environment.
• Knowledge of Google Analytics, SEO and emerging digital marketing trends.
• Experience with media monitoring platforms such as Meltwater.
• Familiarity with LinkedIn, YouTube, Snapchat, WeChat and Xiaohongshu (Little Red Book).

*This is a wonderful opportunity to work within a dynamic organisation and there is opportunity to develop the skills you are interested in the most!

Who we are:

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Why you'll love working here:

• Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
• Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
• Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

What we value:

At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.