Social Media & Content Manager

Job Title: Social Media & Content Manager

Department: Marketing

Reports to: VP of Marketing

The Social Media & Content Manager is responsible for bringing the Camelback Resort brand to life across social media, digital channels, and the resort website. This highly creative and guest-focused role develops engaging content that inspires visits, builds community, supports revenue goals, and showcases the resort’s year-round experiences.

The ideal candidate is a strong storyteller who thrives in a fast-paced environment, understands social trends, and can confidently move between filming on the mountain, writing website copy, responding to a guest’s direct message, and managing the resort’s online reputation.

Primary Responsibilities:

• Develop and execute social media strategies that support Camelback Resort’s brand, marketing campaigns, events, promotions, and revenue goals.

• Create, capture, edit, and publish engaging photo, video, and written content across platforms including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.

• Maintain a comprehensive social media content calendar that reflects seasonal priorities and resort-wide initiatives.

• Write creative, accurate, and brand-aligned captions, stories, scripts, promotional copy, and other digital content.

• Monitor social media trends, platform updates, cultural moments, and competitive activity to identify new content opportunities.

• Attend resort events and capture real-time content.

• Collaborate with internal departments to highlight lodging, skiing, snowboarding, waterparks, mountain adventures, food and beverage, retail, special events, and associates.

• Coordinate influencer, creator, and user-generated content opportunities as needed.

• Ensure all content follows established brand standards, voice, and visual identity.

• Monitor and respond promptly and professionally to social media direct messages, comments, mentions, tags, and guest inquiries.

• Manage and respond to Google reviews in a timely, thoughtful, and brand-appropriate manner.

• Escalate guest concerns to the appropriate departments and follow through to help ensure resolution.

• Monitor online conversations and guest sentiment, identifying recurring concerns, opportunities, and emerging issues.

• Create, edit, publish, and regularly review website content to ensure information is accurate, engaging, current, and aligned with marketing priorities.

• Update promotional pages, event listings, attraction details, operating information, dining content, FAQs, and other guest-facing website sections.

• Partner with resort departments to gather and verify hours, pricing, policies, and operational information before publication.

• Track and report on social media performance, engagement, audience growth, sentiment, website content performance, and campaign results.

• Use performance insights to recommend content improvements and new opportunities.

• Collaborate with Marketing, Public Relations, Graphic Design, Digital Marketing, Sales, Operations, Human Resources, and external agency partners.

• Maintain response guidelines and ensure the resort’s tone remains helpful, positive, authentic, and consistent across digital channels.

• Engage proactively with followers, guests, community partners, and relevant accounts to build relationships and strengthen brand loyalty.

• Apply basic search engine optimization best practices, including page titles, headings, keywords, links, and image descriptions.

• Regularly review the website for outdated information, broken links, inconsistent messaging, and opportunities to improve the guest experience.

• Support website launches, seasonal updates, campaign landing pages, and urgent operational messaging.

• Support resort photography and video shoots, including planning, scheduling, shot lists, talent coordination, and asset organization.

• Maintain an organized digital library of approved photos, videos, graphics, and content.

• Assist with other marketing projects and duties as assigned.

Must Have Personal Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred.

• Three or more years of experience in social media management, content creation, digital marketing, hospitality, tourism, entertainment, or a related field.

• Demonstrated experience managing multiple social media platforms for a brand or organization.

• Strong photography, short-form video, editing, copywriting, and storytelling skills.

• Experience responding to guest comments, direct messages, and online reviews.

• Experience working within a website content management system.

• Working knowledge of social media analytics, Google Business Profile, SEO fundamentals, and digital reporting.

• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.

• Excellent written communication, proofreading, organization, and time-management skills.

• Ability to manage competing priorities and respond quickly in a fast-paced, seasonally driven environment.

• Strong judgment and professionalism when handling sensitive guest concerns or time-sensitive communications.

• Comfortable working in a collaborative, one-team environment with a strong sense of personal accountability.

• Hospitality, resort, ski, waterpark, attractions, or outdoor recreation experience is a plus.

• Must be comfortable working throughout an active four-season resort environment.

• Ability to attend events and create content outdoors in varying weather conditions.

• Flexibility to work occasional evenings, weekends, holidays, and during special events or peak operating periods.

• Ability to respond appropriately to urgent social media or website communication needs outside standard business hours when required.

This job description is to be considered a general outline of the duties and responsibilities of this position and is subject to changes and revisions by Camelback Resort at any time. Responsibilities are listed as guidelines only and the job is not necessarily limited to these specifications.