Social Media Content Creator

About the position

We are looking for a Social Media Content Creator to help grow Mira's presence across TikTok and Instagram Reels. Working directly with the Head of Social, you'll turn Social strategy and ideas into platform-native short-form content, owning the process from concept and filming through to editing and publishing. The ideal candidate is experienced in filming and editing short-form video independently, spotting and acting on trends fast, and writing hooks and stories that hold attention.

This is a hands-on creative role for someone who understands TikTok and Instagram culture, moves quickly and knows how to make content that feels native to the feed, not like an ad.

Responsibilities:

• Create TikTok and Instagram Reels from concept → filming → editing → publishing
• Own a consistent pipeline of original, platform-native short-form content for a primarily US audience
• Spot relevant trends, sounds, formats and conversations and turn them into Mira content quickly
• Develop repeatable Social series and creative formats
• Turn community comments, FAQs and conversations into reactive content and video replies
• Support day-to-day TikTok and Instagram community management, including comments and DMs
• Work with Mira's medical and science experts to keep health content accurate and compliant
• Track content performance and use learnings to improve future creative
• Join London content days with the Head of Social as needed

Requirements:

• Strong portfolio of TikTok, Reels and short-form Social content you filmed and edited yourself
• 2+ years creating short-form Social content for a brand, agency or your own channel
• Strong knowledge of TikTok and Instagram trends, formats and platform culture
• Confident using tools such as CapCut, Premiere Pro and/or Canva
• Strong instincts for hooks, pacing, storytelling and retention, plus good copywriting for captions and on-screen text
• Able to move quickly from idea to published content; proactive and comfortable working independently
• Comfortable appearing on camera is a plus

Nice-to-have

• Experience in health, wellness, beauty or lifestyle Social
• Interest in women's health and hormones
• Understanding of Social analytics and how performance informs creative

Details

The role is a remote position, with a 40-hour workweek, flexible working hours and a few hours of overlap with the US team. Occasional in-person content days in London.

What we offer

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care
• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives
• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions
• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process

Step 1 ‘Screening call with HR’ - Step 2 ‘Creative test task’ - Step 3 ‘Interview with Head of Social’ - Step 4 ‘Final interview’ - Step 5 ‘Reference check’