Social Media Agency

Social Media Agency Partner

Contracted Agency Engagement | Ongoing Month-to-Month Engagement

$7,000 to $10,000 Monthly Retainer + Separate Advertising Budget

Organization

Kingdom Global: Kingdom Fellowship AME Church, Kingdom Global CDC, and Reverend Dr. Matthew Watley, Senior Pastor Ministry Platform

Engagement

Social Media Agency Partner

Engagement Type

Contracted agency services; monthly retainer

Compensation

Monthly retainer of $7,000 to $10,000, invoiced monthly. Paid advertising is funded through a separate Kingdom Global budget and is not drawn from the retainer.

Engagement Period

Ongoing, month-to-month engagement with a 90-day fit review

Location

Washington, DC metropolitan area agency required; dedicated onsite content lead every Sunday, at the Calverton, MD campus or other designated campus, and at other services and key events as scheduled, with in-person availability for additional meetings as needed

Reports To

Chief Operating Officer

Out of Scope

Website development and hosting, traditional public relations, print production, and large-scale video production

Engagement Summary

The Social Media Agency Partner will serve as an embedded extension of the Kingdom Global team, responsible for the day-to-day strategy, creation, publishing, and performance of social media content across Kingdom Fellowship AME Church, Kingdom Global Community Development Corporation (KGCDC), and Pastor Matthew Watley's ministry platform.

Beyond content production, the agency will provide portfolio-level insight to Kingdom Global leadership: how each entity's channels perform, how they reinforce one another, where audiences are growing, and what adjustments will advance each entity's mission. The agency will be expected to honor the distinct voice of each entity, including the non-religious branding for KGCDC communications.

Engagement Objectives

The agency partner will be expected to advance the following objectives:

• Grow Kingdom Fellowship's audience and engagement locally, nationally, and globally
• Drive online engagement toward clear next steps, such as planning a visit, registering for events, joining a small group, volunteering, and giving
• Raise the visibility of KGCDC and the Kingdom Care Center, connecting more neighbors to its services and showcasing its community impact to funders, partners, and civic leaders
• Amplify Pastor Watley's work as an author, speaker, and thought leader across digital channels, supporting opportunities for speaking engagements, partnerships, and influence that advance Kingdom Global's mission

About Kingdom Global

Kingdom Global is an integrated ecosystem of ministry and community impact under the leadership of Rev. Dr. Matthew L. Watley. Kingdom Fellowship AME Church is a multi-campus congregation in Calverton and Rockville (Kingdom 270), Maryland, with a growing national and international online community, recognized by Outreach Magazine as one of America's fastest-growing churches. KGCDC is a separate 501(c)(3) that operates the Kingdom Care Center, a six-story, 90,000-square-foot regional resource hub housing the Kingdom Cares Fresh Food Market, an affordable clothing store, and the Economic Empowerment and Innovation Center (EEIC). Pastor Watley's ministry platform extends his work in leadership development, thought leadership, and social justice advocacy to corporate, academic, and faith audiences nationally and internationally.

Primary Responsibilities

Social Media Strategy and Management

• Develop and maintain a strategy for each entity's priority platforms, to be agreed with Kingdom Global, with recommendations on emerging platforms as appropriate
• Build and manage a monthly content calendar across all three entities
• Create and publish content on an agreed weekly cadence for each entity, using an agreed content mix that may include static graphics, photography-based posts, carousels, short-form video, and repurposed content
• Monitor and respond to comments and messages within 24 hours, escalating sensitive matters to Kingdom Global staff
• Edit each Sunday's sermon into a series of clips and posts for release throughout the week
• Recommend and execute audience growth strategies, including for Kingdom Fellowship's national and international online community

Content Creation

• Edit footage and B-roll provided by the internal media team into finished short-form video and reels, adding captions, music, and platform-specific formatting
• Design social graphics, stories, and digital promotional assets consistent with each entity's brand standards
• Write platform-specific copy reflecting each entity's voice and audience
• Coordinate social content needs for Sunday worship and other services and events as scheduled, coordinating content capture with the internal media team and producing mobile captures and live posts as needed
• Develop testimony, ministry spotlight, and community impact stories
• Support seasonal and campaign content, including Easter, Christmas, the TKN Leadership Summit, anniversaries, and stewardship initiatives

Strategic Insight and Advisory

• Maintain a portfolio-level view of how Kingdom Fellowship, KGCDC, and Pastor Watley's content interact, and advise on when content should be shared across entities or kept distinct
• Participate in quarterly planning with Kingdom Global leadership to align digital strategy with ministry and organizational priorities
• Bring informed perspective on trends in digital ministry, nonprofit storytelling, and thought leadership
• Translate performance data into clear, actionable recommendations for leadership
• Collaborate with the internal media team on workflows, asset sharing, and content standards, and recommend improvements that strengthen how worship services and ministry events are captured and shared

Paid Social Campaign Management

• Plan, launch, and manage targeted paid social campaigns for events, initiatives, and audience growth, using the advertising budget provided by Kingdom Global
• Recommend allocation of advertising funds across entities and campaigns
• Report on spend, performance, and recommendations for each campaign

Analytics and Reporting

• Establish baseline metrics within the first 30 days of the engagement
• Deliver a monthly dashboard covering reach, engagement, audience growth, and top-performing content by entity
• Deliver a quarterly strategic review with trends, insights, and recommendations

Entity-Specific Focus

• Kingdom Fellowship AME Church: worship and sermon content, ministry promotion (youth, young adults, discipleship, GROW), multi-campus identity, first-time guest engagement, and online community building
• KGCDC: Kingdom Care Center program visibility, neighbor and partner stories, donor-facing impact content, and promotion of career fairs, workshops, and services. KGCDC channels maintain a community-focused, non-religious brand, with thoughtful handling of joint initiatives with Kingdom Fellowship
• Pastor Watley's Ministry Platform: speaking engagements, thought leadership, book and author platform support, and visibility for board service and external initiatives, in a voice suited to corporate and academic audiences

Working Relationship

• A named account lead will serve as primary strategist and day-to-day contact
• The agency will participate in a weekly working meeting with the Kingdom Global communications team
• Content will move through a shared project management system and approval workflow
• Standard turnaround is one week; urgent requests are expected within the same week
• Sensitive or high-visibility content requires leadership approval, with an expedited path for time-sensitive items
• The agency will assign a dedicated onsite content lead who is present every Sunday for worship, as well as for other services and key ministry events as scheduled, to coordinate content capture and posting with the internal media team and lead the volunteer social media team
• The account lead will be available in person for additional meetings and planning sessions, as needed
• The agency will work in close partnership with Kingdom Fellowship's internal media team, which is responsible for worship production, livestream, photo and video capture, and editing. The media team will provide edited footage, B-roll, and sermon recordings to the agency for finishing and posting. The agency will coordinate content needs in advance and align on shared standards so that content moves smoothly from live worship and events to digital platforms

Agency Qualifications

Required

• 5+ years of experience delivering social media services, with demonstrated work for faith-based or mission-driven organizations
• Demonstrated audience growth for organizations or leaders with followings in the tens or hundreds of thousands
• Experience managing multiple brands or entities with distinct audiences under one organizational umbrella
• Strong short-form video editing and graphic design capability, with the ability to produce some in-house video, including mobile capture and live content
• Demonstrated understanding of the Black Church tradition and cultural competency with diverse communities
• Proven ability to deliver quality work on one-week and same-week timelines
• Clear, insight-driven reporting suitable for executive leadership
• Based in the Washington, DC metropolitan area, with capacity to staff a dedicated onsite content lead every Sunday and at other services and key events

Preferred

• Experience building national and international online audiences
• Bilingual capacity (English/Spanish)
• Familiarity with Prince George's, Howard and Montgomery County communities

Response Requirements

This is not a formal request for proposals process. Interested agencies are asked to submit a brief response of no more than five pages, plus up to two pages per case study (six pages maximum), with references listed on a separate page. The response should include:

• An introduction to the agency and its fit for this engagement
• The proposed team, including the named account lead and their relevant background
• Three case studies from the past three years, each identifying the client, time period, the agency's specific role, and which portions of the work were completed directly by the agency's own team versus the client, subcontractors, or partners. At least two must demonstrate measurable audience growth, with baseline and results metrics (for example, follower growth, engagement rate, or video views)
• A monthly retainer estimates within the $7,000 to $10,000 range, noting what is included and what would be billed separately
• Two references from current or recent clients, preferably clients represented in the case studies. Kingdom Global may contact references to verify the agency's role and results

Engagement Terms

This is a contracted agency engagement, not an employee position. The engagement is ongoing and month-to-month. A 90-day review will confirm fit and allow scope adjustments as needed. The retainer covers agency services only; paid advertising will be funded separately by Kingdom Global. Website services, public relations, and print production are managed outside this engagement.