SEO & AI Search Specialist

Help shape how some of Australasia’s best-known travel and tourism brands are discovered across search engines and AI-powered platforms.

We’re looking for a technically minded SEO & AI Search Specialist to own the foundations that help thl brands be found, understood, trusted and converted across search engines, AI platforms and digital customer journeys. Working across our Rental, Retail and Tourism portfolio in New Zealand, Australia and North America, you’ll build scalable solutions that improve visibility, performance and customer experience across multiple websites and markets.

We are thl, a global family of RV brands listed on the ASX and NZX. We deliver the most enriching way to experience the world, championing travel that creates true value for the people, places, and environments we touch. With operations in New Zealand, Australia, the USA, and Canada, and franchises in Southern Africa and Japan, we are more vertically integrated, globally connected, and ambitious than anyone else in the RV industry. We design, build, rent, and sell, serving hundreds of thousands of customers every year.

About the role:

Reporting to the Head of Digital Experience & Growth, you’ll work closely with Marketing and thl Digital through a shared, prioritised backlog. You’ll identify technical and content opportunities, configure approved marketing tools, propose practical solutions and help ensure our digital estate is ready for both traditional and AI-powered search.

You’ll own the optimisation opportunity, technical requirements and recommended outcomes, while partnering with thl Digital on architecture, security, governed code changes and production deployment. Success in this role will be measured through improved search visibility, stronger AI discoverability, enhanced customer journeys and scalable solutions that can be adopted across multiple brands and markets.

What you’ll do:

• Improve crawlability, indexing, site structure, page speed and Core Web Vitals across the thl brand portfolio.
• Strengthen discoverability across search engines and AI platforms through technical SEO, GEO and AEO practices.
• Develop and maintain structured data and schema for vehicles, branches, FAQs, reviews, offers, availability, pricing, itineraries and other priority content.
• Maintain and optimise approved marketing tools, including analytics, tag management, SEO platforms, consent management and approved CMS configuration areas.
• Support accurate tracking through data layers, tags, server-side tracking and measurement frameworks.
• Create scalable content architecture, internal-linking approaches, landing-page templates, FAQ modules and conversion pathways.
• Monitor organic visibility, AI referral traffic, citations, crawl errors and booking-funnel performance.
• Evaluate emerging AI and marketing technologies and recommend opportunities that improve customer and business outcomes.
• Partner with Marketing and thl Digital to turn optimisation opportunities into governed, practical solutions.
• Work with thl Digital to identify and resolve barriers that prevent search engines and approved AI crawlers from accessing public content, including robots.txt, CDN and platform-level controls.

What you’ll bring:

• Hands-on technical SEO experience, including robots.txt, canonical tags, XML sitemaps, crawlability and site architecture.
• A strong understanding of how search engines and AI/LLM platforms crawl, interpret and cite content.
• Experience implementing structured data and schema for products, FAQs, reviews and location-based content.
• Confidence using analytics, Google Tag Manager, Search Console and other SEO or martech platforms.
• Experience working with CMS platforms; Kentico exposure would be useful.
• Working knowledge of HTML, CSS and JavaScript, with the ability to complete light scripting and configuration.
• Awareness of privacy, consent management, localisation and multi-region digital experiences.
• A collaborative, pragmatic and delivery-focused approach, with strong communication skills.
• Curiosity about emerging technology and the motivation to work in a fast-moving, growth-focused environment.

Why join thl?

This is a rare opportunity to influence search and AI discoverability across a diverse international portfolio of travel and tourism brands. You’ll have the scope to solve live challenges, introduce reusable approaches and help shape how thl responds to the rapidly evolving digital search landscape.

Ready to make an impact?

If you’re excited by the intersection of technical SEO, AI search and digital customer experience, we’d love to hear from you. Apply now with your CV and a brief cover letter outlining your relevant experience.

Thank you for your application, We are an equal opportunity employer and we aim to recruit a diverse range of people with a diverse range of talents to help us achieve our goals. Note that only selected candidates will be contacted.

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