Senior CRM Specialist

The Company

Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.

Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).

Overview

Reporting to the Director of CRM, we are seeking a talented, creative, and tech-savvy CRM Specialist to join our team.

Your primary responsibility will be to help define and create highly engaging content utilizing all the channels available through email, onsite content, push, and promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers focused on driving retention and player value.

Responsibilities

• Retain and improve the retention plus player value, by providing the best customer experience to our players throughout all life stages.

• Build, QA, and deploy campaigns with a strong focus on quality, accuracy, and compliance.

• Monitor KPI performances and work towards improvements.

• The technical setup and testing of promotional campaigns

• Managing the day-to-day content/appearance of our website and apps.

• Keen eye for marketing designs and creating images for use within our campaigns through Adobe Photoshop and Canva

• Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.

• Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.

• Providing insights and recommendations for improving emails and other content channels.

• Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.

• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.

• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

The Candidate

What we are looking for:

• Customer-centric and Pride in Delivery: Care about what gets delivered in terms of quality, effectiveness and accuracy for our players.

• Growth Mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.

• Support the Team: We need people who can and will jump into the breach where required to support their colleagues.

• Measurement-focused: Wake up every day wanting to understand campaign, market and company performance.

• Have Ambition: We want to work hard, move fast, challenge conventions, and drive real, measurable growth.

• Have Fun: We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities.

Essential Qualifications

• 2+ years’ hands-on experience in CRM email marketing, Lifecycle and/or marketing communications

• Excellent written and verbal skills in English with strong attention to detail.

• iGaming experience is not required; however, you should have a good understanding of how the iGaming industry works.

• An ability to think creatively and be proactive about coming up with ideas and new ways of working. Not afraid to challenge the status quo.

• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

Job Type: Full-time, Permanent

Salary: 70K - 85K

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site childcare
• On-site gym
• On-site parking
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care

Work location: Hybrid Remote - 3 days per week in North York, ON M2J 5B5

Required Qualifications:

This is not a remote position. Are you comfortable working on a hybrid basis at the office 3 days per week?

Boyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required