Loyalty Data Analyst

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

As a Loyalty Data Analyst, you will play a key role in shaping the future of Greene King’s loyalty proposition, helping us better understand our customers and drive long-term engagement across our brands. Working closely with CRM, Marketing and Transformation teams, you'll turn complex data into meaningful insights that influence strategic decisions, optimise customer experiences and drive commercial growth.

Qualifications

As a Loyalty Data Analyst, you will…

• Analyse customer loyalty behaviour, engagement trends, transaction activity and redemption performance to uncover actionable insights.
• Develop dashboards, reports and visualisations that support decision-making across CRM, Marketing and senior leadership teams.
• Extract, manipulate and analyse data from multiple sources to create a clear and compelling picture of customer performance.
• Conduct proactive deep-dive investigations to identify opportunities, risks and areas for optimisation across Greene King’s loyalty programmes.
• Act as a key partner to stakeholders, helping shape loyalty strategy and maximise customer value across individual brands and the wider Greene King portfolio.

What you'll bring…

• Experience working as a Data Analyst, ideally within a customer, loyalty, CRM or digital environment.
• Strong skills in SQL, Power BI and cloud-based analytics platforms such as Databricks.
• Excellent analytical and problem-solving abilities, with experience handling complex datasets and turning data into actionable insights.
• Strong stakeholder management skills, with the ability to communicate technical findings clearly to non-technical audiences.
• Knowledge of A/B testing, customer analytics and data visualisation best practices. Degree-level qualification in a relevant discipline or equivalent professional experience is desirable.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

• Salary for Advertising: Competitive Salary
• Dept. L4/House: CRM - 99715