Email Marketing & Automation Specialist

Position Summary

The Email Marketing & Automation Specialist supports ASH’s email marketing strategy through audience segmentation, personalization, automation, lead management, and email distribution. This position serves as a key Salesforce Marketing Cloud (SFMC) functional expert, building targeted audiences, automated journeys, and email campaigns that support ASH programs, meetings, membership, and other organizational priorities. The Specialist also owns ASH’s email content calendar and works closely with the Digital Marketing Manager, internal stakeholders, and IT department to improve targeting, campaign performance, data quality, and the member and customer experience.

Essential Duties And Responsibilities

Salesforce Marketing Cloud Strategy, Governance & Best Practices

• Serve as a key Salesforce Marketing Cloud (SFMC) functional expert for audience segmentation, marketing automation, personalization, and email campaign execution.
• Serve as the organizational gatekeeper for SFMC best practices, providing guidance to internal stakeholders and partners on appropriate use of SFMC capabilities and ensure campaigns and automations align with established standards and best practices.
• Maintain documentation and standards for audience definitions, journey logic, campaign tracking, data flows, and marketing automation processes.
• Evaluate emerging marketing technologies and AI-enabled capabilities that can improve targeting, personalization, automation, and performance.

Audience Segmentation, Data & Personalization

• Build and maintain audience segments using demographic, behavioral, membership, registration, and engagement data.
• Develop and maintain SQL queries, data extensions, suppression logic, and audience rules to support targeted communications.
• Use dynamic content, AMPscript, and other SFMC personalization capabilities to deliver audience-specific communications.
• Partner with IT, IT consultants, and system owners to support connections between SFMC, Salesforce CRM, registration platforms, and other data sources.
• Support CAN-SPAM, GDPR, privacy, opt-out, and audience hygiene requirements.

Marketing Automation & Customer Journeys

• Design, build, monitor, and optimize automated journeys in SFMC Journey Builder for membership, registration, event communications, re-engagement, lead nurturing, and other lifecycle marketing needs.
• Partner with marketing, events, and program teams to develop, manage, and optimize lead capture and follow-up journeys for experiential marketing initiatives, including ASH’s exhibit booth presence at external events.
• Monitor journey performance and recommend improvements to targeting, timing, personalization, sequencing, and journey logic.

Email Campaign Development & Quality Assurance

• Build, test, and deploy email campaigns, including audience selection, personalization, proofreading, link validation, render testing, and quality assurance.
• Maintain reusable email templates and support ongoing improvements to email design, usability, and performance.
• Ensure email campaigns follow established organizational, brand, accessibility, technical, and quality assurance standards.

Email Calendar & Cross-Functional Coordination

• Own and manage ASH’s email content calendar, coordinating send dates, campaign priorities, audience overlap, and sequencing across departments.
• Partner with stakeholders to identify scheduling conflicts and recommend adjustments based on audience volume, timing, campaign objectives, and organizational priorities.

Measurement, Testing & Optimization

• Analyze campaign and journey performance and translate findings into actionable recommendations.
• Lead testing efforts and recommend improvements to targeting, content, timing, personalization, sequencing, and overall campaign performance.
• Support consistent campaign tracking and measurement practices, including UTM parameters and other digital marketing measurement standards.

Event & Organizational Support

• Represent ASH at external events and provide staffing support for the ASH booth at the annual meeting and various external events.

Qualifications, Knowledge Skill Required:

• Bachelor's degree in marketing, communications, information systems, data analytics, or a related field and a minimum of 3 years of relevant experience.
• Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
• Experience developing audience segments and using customer, member, or behavioral data to support targeted marketing communications.
• Proficiency with SQL for querying marketing data, managing data extensions, and developing custom audience segments.
• Experience designing, building, testing, and deploying email marketing campaigns.
• Understanding of marketing automation, lifecycle marketing, audience segmentation, personalization, and customer journey principles.
• Strong analytical skills with the ability to interpret campaign and audience data, identify patterns, and translate findings into actionable recommendations.
• Strong attention to detail and ability to manage multiple campaigns, audience segments, and automated workflows simultaneously.
• Excellent communication and collaboration skills, including the ability to explain data and technical concepts to non-technical stakeholders.
• Strong proofreading and editing skills with attention to organizational style and brand standards.
• Working knowledge of HTML and CSS for email development.
• Familiarity with email testing and quality assurance platforms such as Litmus.

Physical Requrements

• Ability to communicate effectively.
• Ability to use computers, telephones, and other office equipment.
• May require some out-of-town work travel.

The American Society for Hematology (ASH) is dedicated to cultivating a workplace that prioritizes fairness, respect, and equal opportunity for all employees. We maintain a strict non-discrimination policy and are committed to treating each other with dignity, regardless of race, color, sex, religion, age, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, veteran status, or any other characteristic that is protected by federal, state, or local laws. Our goal is to foster an inclusive environment where everyone can thrive, contribute, and achieve their full potential.