Senior Analyst-TLS Email Marketing

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

American Express entered the travel agency business in 1915 and today is one of the world’s largest luxury travel and lifestyle service networks. The Travel & Lifestyle Services (TLS) business provides exclusive access, differentiated value, extraordinary service, and unrivaled expertise to premium Card Members seeking leisure or business travel, as well as a variety of lifestyle services. The TLS COE (Center of Excellence) is tasked with uniting the travel and lifestyle benefits and strategic travel partner relationships globally to create structured and focused plans towards advanced Card Member engagement with Amex travel benefits.

The Global Strategic Partnerships and Marketing (GPM) within American Express Travel brings together the best travel partners in the world to create unparalleled value and unforgettable experiences across the travel journey - and amplifies this to Card Members wherever they are.

The Senior Analyst, Email Marketing will be responsible for leading our TLS owned email marketing curriculum and strategy, focusing on deepening engagement with our card members and elevating our travel partners and programs, inclusive of Fine Hotels + Resorts, The Hotel Collection, and the Platinum Member Airfares Program. This Senior Analyst will lead creative development, journey & targeting enhancements, performance analysis, and unlocking new communications through the channel, ensuring flawless operational excellence throughout the execution process.

Responsibilities

• Optimize and deliver a customer-first, behavior-based email marketing curriculum
• Convert Card Members to TLS bookers and gain a larger share of their travel spend through the development and enhancement of targeted communications, highlighting relevant Amex Travel partners and programs within the messaging
• Support contractual and strategic partner marketing in email communications
• Own end to end email marketing execution, from creative brief development to ongoing reporting and analysis of campaigns
• Work closely with external creative agency to optimize messaging and creative to drive greater results
• Partner with key enterprise partners (TLS Marketing and Analytics, GCO, LOBCO, MCR, Card Marketing & Analytics Teams) and have a strong understanding of key platforms (DART, MarketingForce, Salesforce), to unlock new targeting, segmentation and creative opportunities across our email curriculum
• Analyze results and budget monthly to continuously drive optimizations and efficiencies through our email marketing
• Ensure ongoing operational excellence by owning email-related controls and testing

Qualifications

• 2+ years of marketing experience; experience in email marketing preferred
• Data-driven marketer who leverages insights to develop new and impactful customer-first strategies
• Strong organization and project management skills; with strong attention to detail, ability to prioritize and flawlessly execute on multiple projects and timelines
• Ability to build strong relationships, seamlessly collaborate, and influence cross functional business partners
• Strong written and verbal communication skills
• Have a “can do” attitude towards problem solving and lead with a solution-oriented approach
• Bachelor’s Degree required

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.