Content & Social Media Creator

DSRT SURF isn't a traditional workplace, and we're not looking for a traditional content creator.

We're building a fast growing hospitality and lifestyle brand focused on creating memorable experiences, strong community engagement, and a recognizable destination driven presence. We're looking for a creative and driven visual storyteller who is passionate about photography, video production, social media, and capturing the authentic energy of surf, skate, and lifestyle culture.

The Content & Social Media Creator will report directly to the Director of Marketing and serve as the primary content producer for all social and digital channels at DSRT SURF. This is a hands-on, on-site position where content capture is a core daily function, not an occasional task. Regular on-site presence is essential, and the right candidate will thrive in a fast-moving, ever-changing environment where no two days look the same.

The Content & Social Media Creator will play a key role in bringing both of our brand channels to life, executing platform-specific content that speaks authentically to two distinct audiences while maintaining the overall visual and editorial standards of the DSRT SURF brand.

What You'll Do

Content Capture & Production

• Shoot photo and video content on-site at DSRT SURF on a consistent, ongoing basis, including surf, skate, events, and lifestyle moments
• Edit and produce content across a professional suite of tools including Adobe Creative Suite, CapCut, and similar platforms
• Develop platform-appropriate content for TikTok, Instagram (Feed, Reels, Stories), Facebook, and YouTube
• Produce content for two distinct brand channels. Wave is our mainstream lifestyle channel targeting a broad consumer audience, and Reef is our core surf and skate channel speaking directly to the board sports community. Tone, style, and approach differ between the two and the Content & Social Media Creator must be able to execute authentically for both
• Support campaigns, partnerships, events, and day-to-day brand storytelling across all channels and formats

Channel Management

• Publish and schedule content across all platforms in alignment with the marketing calendar
• Monitor engagement and support community management across social channels
• Stay current on platform formats, algorithm shifts, and short-form video trends to keep DSRT SURF relevant and competitive

Asset & Project Management

• Maintain and organize the digital asset library, ensuring all photo and video files are properly catalogued and accessible
• Manage press kit assets including updated imagery and brand materials
• Coordinate with the Director of Marketing on asset needs across PR, email, and paid campaigns
• Manage content production as a project, tracking deadlines, deliverables, and priorities across multiple channels simultaneously

Training & Onboarding

• The selected candidate will receive approximately one month of dedicated on-site training from a surf and board sports industry creative agency, covering content capture and production standards for surf and skate, brand voice, and audience-specific storytelling across both the Wave and Reef channels

What You Bring

• Must be based in Palm Desert or the greater Coachella Valley, this is a firm requirement and no relocation assistance is available
• Proven experience in photo and video production including shooting and editing in fast-paced, live, or event environments
• Proficiency across a professional suite of editing tools including Adobe Creative Suite ( Photoshop and Illustrator), and short-form video editors such as CapCut, Canva,or equivalent
• Experience managing content projects in entertainment, sports, or live events environments
• Strong understanding of social media platforms and content formats with particular strength in short-form video
• You know where AI fits in your workflow and where it doesn't. You understand that for a brand like DSRT SURF, real moments, real culture, and real people can't be generated, and that's exactly what gets you out of bed in the morning.
• Ability to produce content for both mainstream lifestyle and core board sports audiences, understanding how tone, style, and storytelling differ between the two
• Knowledge of surf and skate culture; hands-on experience in either is a strong plus
• Familiarity with social media scheduling and analytics tools preferred
• Strong organizational skills and ability to manage multiple deadlines and deliverables simultaneously
• Self-motivated, proactive, and comfortable working with a small, fast-moving team
• Professional presence and strong communication skills
• Stoke

Who You Are

You're a natural visual storyteller who is just as comfortable in the water or on a board as you are behind a camera. You understand the difference between content that performs and content that connects, and you know how to make both.

You bring creativity, consistency, and genuine passion for surf, skate, and lifestyle culture to everything you create. You're self-directed, detail-oriented, and excited to help build the visual identity of a brand from the ground up across two distinct and compelling channels.

Current Work Environment

DSRT SURF is currently operating within an active growth and development environment. Team members may occasionally work around changing operational priorities, evolving business needs, events, and active hospitality environments.

Appropriate attire and adherence to all company standards and policies will be required while representing the brand.

Physical Requirements

• Ability to move throughout surf, skate, outdoor, and event environments while operating camera equipment
• Ability to carry and operate camera equipment, lighting, and production gear for extended periods
• Ability to work in outdoor environments including sun, heat, and varying weather conditions
• Ability to work evenings, weekends, and special events as needed
• Ability to work in fast-paced hospitality and live event environments

Compensation

This is a full-time salaried, exempt position. The anticipated annual salary range for this role is $71,000 – $80,000 per year. Actual compensation will be based on experience, qualifications, skills, certifications, and business needs.

Schedule Expectations

This is a full time, in person position. Flexibility to work evenings, weekends, holidays, or events may be required based on business needs.

Why DSRT SURF

This is an opportunity to help build something from the ground up where hospitality meets surf culture in a way that hasn't been done before. Our team is focused on creating an exceptional experience for both guests and employees while building a strong, energetic, and collaborative culture.

Equal Opportunity Employer

DSRT SURF is an Equal Opportunity Employer and is committed to creating an inclusive workplace. We consider applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

Reasonable Accommodation Statement

DSRT SURF provides reasonable accommodations in accordance with applicable federal, state, and local laws. Applicants requiring accommodation during the hiring process should notify the company.

At-Will Employment Statement

This job description is not intended to create a contract of employment. Employment with DSRT SURF is at will, which means either the employee or the company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law.

Work Location

This is a fully on-site role in Palm Desert.