Harrah’s Cherokee Casino Resort Position Description

POSITION TITLE:                          Social Media Specialist

DEPARTMENT:                                Marketing—Advertising

GRADE/FLSA STATUS:                S14—Exempt

BADGE TYPE/COLOR:                 Work Permit--Green

REPORTS TO:                                  Marketing Services Manager

SUPERVISES:                                    N/A 

JOB SUMMARY:

This position will be responsible for two properties Harrah’s Cherokee Casino Resort & Harrah’s Cherokee Valley River Casino & Hotel. Manage social media accounts including content creation, ad design and placement.  Maintains websites and their interface with Caesars Rewards Mobile App..  Assists with digital advertising ad design and placement.

JOB ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Endorse the business objectives, ethics and values of Caesars Entertainment in accordance with the Code of Commitment and Mission, Vision and Values   

• Develop and enhance company’s online presence through social media, website and Caesars Rewards Mobile App including posts, account management and ad placement

• Ensure up to date and accurate information

• Create social media content matrices/calendars to organize organic and advertising content by platform

• Write copy to be used in social media including posts and promotions

• Work closely with Caesars Advertising Media Manager to place digital ads aligning with marketing goals and objectives

• Take or obtain high quality digital photographs appropriate for use on various media platforms 

• Ensure all images meet brand guidelines and regulatory requirements 

• Resize and edit images as needed to meet each social media platforms specifications and for maximum effectiveness considering the unique needs and users for each platform and campaign

• Request creative design for content and ads, work closely with vendors and the internal design team to ensure timelines and creative standards are met

• Review design proofs to ensure regulatory compliance

• Monitor social media conversations which mention the company and respond appropriately

• Post original and shared content on social media platforms in compliance with current best practices and the social media strategy

• Create custom social media audiences and support the development of demographic targeting lists to support the social media advertising campaigns

• Coordinate promotions and offers with other members of the Marketing Department and provide social media support for campaigns including advertising as appropriate

• Monitor effectiveness of content, campaigns and advertising on each platform considering engagement, reach, account growth and return on advertising investment

• Encourage reviews of the company online while adhering to policies and guidelines of review sites

• Prepare reports to demonstrate results of social media and review management, and meet regulatory requirements

• Maintain up-to-date working knowledge of social media and review platforms by participating in trainings

• Participative member of the team by volunteering and being involved in projects, committees, and task force by providing input and suggestions 

• Proactive with incidents and issues ensuring resolution with employees

• Conduct special projects

• Other duties as required to deliver excellent service to internal and external customers

• Adhere to regulatory, departmental and company policies/procedures in an ethical manner

                                                                  

MINIMUM QUALIFICATIONS:

• High school diploma or GED required

• One year marketing experience required

• One year experience managing multiple professional social media accounts simultaneously required

• One year experience managing social media advertising campaigns on Facebook and Twitter required

• Valid driver’s license required

• Must demonstrate the following essential knowledge and skills:

• Proficient in the use of Windows based office software including but not limited to Microsoft Office, Word, Excel, PowerPoint and Outlook

• Proficient in use of Facebook, Twitter, Instagram, Pinterest and LinkedIn for business marketing

• Proficient in the use of a digital SLR camera for taking professional photos and videos

• Proficient in graphic design for social media graphics, banners, memes and photo editing

• Neat, professional appearance with excellent personal hygiene

• Ability to work independently

• Organization and time management skills

• Proven excellent oral communication skills

• Organization and time management skills

• Deadline oriented

• Attention to detail

• Professional written and verbal presentation skills

PHYSICAL, MENTAL, AND ENVIRONMENTAL DEMANDS:

• Must be able to operate in stressful situations

• Must be able to attend to multiple tasks simultaneously

• Must be physically mobile with reasonable accommodations

• Must be able to respond to visual and aural cues

• Must be able to lift up to 25 pounds and carry up to 5 pounds

• Must have the manual dexterity and coordination to operate office equipment, including computers, fax machine and photo copier

• Must be able to work at a fast pace and in stressful situations

• Must be able to read, write, speak and understand English

• Must be able to stoop, bend, reach, kneel, twist and grip items

• Must be able to tolerate areas containing varying noise and temperature levels, illumination, vibration, crowds, and air quality including secondhand smoke

• Must be able to work a flexible schedule including weekends, evenings and holidays

This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with the job.  Harrah’s Cherokee Casino Resort reserves the right to make changes in the above job description whenever necessary.          8.23.20