Weber Innovation Center - Social Media Specialist (28757) [Internal]

Title: Social Media Specialist

Calendar/Contract: 182 Days + 21 additional days

Salary Schedule: Educator Salary Schedule (adjust by FTE; figures do not include pay for 21 additional days)
Hours: 4.0 hours/day | 20.0 hours/week

Job Type: Part-time (0.50 FTE)

Benefits-Eligible: Yes, as outlined in the Benefits Guide

Directly Reports To: Communications & Community Engagement Administrator

Location: Weber Innovation Center, 1007 W 12th St, Ogden, UT 84404 (southern entrance)

**ONLY CURRENT EMPLOYEES OF WEBER SCHOOL DISTRICT NEED APPLY. ENSURE YOU ARE MARKED AS AN INTERNAL CANDIDATE TO HAVE ACCESS TO THE INTERNAL APPLICATION. CLICK HERE FOR A GUIDE (WSD SSO REQUIRED)**

Application Note:
This position will remain open until filled after a minimum of five (5) working days. Applications will be reviewed prior to scheduling interviews. All applicants shall apply at wsd.schoolspring.com.

Job Overview

Weber School District is seeking a dynamic and creative Social Media Specialist to support the district's communications team in developing and implementing a comprehensive social media strategy. The ideal candidate will have a deep understanding of social media platforms, excellent communication skills, and a passion for engaging with teachers, students, parents, and the community. This role is essential for enhancing the district's image, reputation, and public understanding through strategic digital storytelling.

Team Collaboration & Support

The Social Media Specialist is a key member of the Communications & Community Engagement Team, working in close coordination with:

• Communications & Community Engagement Administrator: To align social media strategy with the district’s overarching goals and annual communications calendar.
• Video & Media Specialist: To distribute high-quality video productions, graphics, and photography that highlight the unique aspects of the district.
• Digital Communications Senior Engineer: To manage and curate content across the district website and social platforms, ensuring a consistent digital presence.

Essential Functions

1. Strategy and Content Creation

• Assist in developing and executing a social media strategy aligned with the district's overall marketing and branding goals.
• Write and create engaging, high-quality content across various platforms, including Instagram, Facebook, X, LinkedIn, and TikTok.
• Monitor district calendars and events to ensure timely coverage and promotion of district activities.
• Stay up-to-date with social media trends and best practices to keep district communications relevant.

2. Social Media Engagement and Monitoring

• Manage and grow the district's social media following and audience engagement.
• Monitor social media platforms for trends, activity, and stakeholder sentiment.
• Respond to comments and messages in a timely and professional manner to foster positive community relations.
• Track and analyze social media metrics to measure performance and identify areas for improvement.

3. School Branding

• Meet with school administrators to understand the history of the school and the logos, mascots, images, and colors that are part of the school’s identity.
• Work with a digital designer to create updated logos, mascots, and brand packages to be used on social media and across web platforms..
• Facilitate the sharing of these brand packages with stakeholders and the digital communications senior engineer.
• Assist in making these brand packages available through district resources such as Canva.

4. Training and School-Level Support

• Provide regular training and technical assistance to building administrators and designated Content Creators at individual school sites.
• Assist school-level staff in understanding district "style guide" requirements, including the correct use of logos and colors.
• Support building-level administrators in identifying and sharing compelling stories of student and staff success.
• Track data regarding school-level posts and overall marketing.
• Facilitate effective communication between district administration and school sites to ensure unified messaging.

5. Attendance is an Essential Function of this Position

• Physical presence at the worksite is an essential function of this position. The role requires in-person collaboration, direct interaction with team members, other staff, students, and/or guardians, and access to on-site equipment and resources.

Other Functions

• Assists other personnel as may be required for the purpose of supporting them in the completion of their work activities.

Qualifications

• Experience: Proven experience in social media management.
• Education Knowledge: Strong understanding of public education.
• Communication Skills: Excellent written and verbal communication skills.
• Technical Proficiency:  Ability to create engaging and compelling content.
• Proficiency in using digital communication tools and social media analytics.
• Experience with Apptegy/Thrillshare is preferred.
• Experience with Canva and Adobe preferred.
• Ethics: Ability to maintain professional ethics and adherence to district policies.

Key Competencies

• Creativity and Innovation
• Strategic Thinking
• Interpersonal Skills
• Adaptability and Flexibility 

WEBER SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY (EEO) EMPLOYER