Sr. Product Marketing Manager, Alexa Lifecycle Marketing

Be part of a group of passionate and dedicated marketers focused on growing adoption and usage of Alexa+, our next generation AI assistant. Alexa is a meaningful part of our customers everyday lives and this role is uniquely positioned to help grow adoption of prioritized Alexa capabilities.

This role works closely across Go-To-Market, Product, Finance, Business Intelligence, and Creative teams to drive performance marketing campaigns that deliver against adoption goals.

A successful candidate is highly analytical, versed in acquisition and performance marketing, brings a unique point of view, and thrives in ambiguous, fast paced environments.

Key job responsibilities

• Analyze and improve customer funnels, continuously optimizing to drive better customer experiences and conversion
• Develop cross channel marketing campaigns that deliver against acquisition and retention targets
• Lead the briefing and development of creative assets
• Lead the development and implementation of campaign and business performance metrics
• Drive ongoing experimentation plans
• Deliver feedback loops to Go To Market and Product teams to drive continuous improvements in product development and positioning

About the team

The Alexa Lifecycle Marketing team is a group of passionate and high performing marketers focused on driving continuous growth of Alexa across Amazon devices (e.g. Echo), the Alexa App, and Alexa.com. The team works closely across Alexa Go To Market, Alexa Brand Marketing, Alexa Product, Alexa Sales, Finance, and Business Analytics. The team consists of product marketers, channel marketing experts, and creative.

Basic Qualifications:

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Knowledge of analytics tools and web traffic reporting

Preferred Qualifications:

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience with AI/ML technologies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually