Sr. Manager, Growth Marketing

About the Job:

The Sr. Manager, Growth Marketing for beverages is responsible for leading strategic planning, commercial scaling and implementation of Taco Bell’s new break-through beverage concept Live Mas Cafe. This role is a blend of strategic ownership and market expansion, with high visibility to executive leadership and high accountability. Success in the positioned will be demonstrated through exceptional leadership skills, a strong marketing acumen and proven operational experience with an understanding of how to scale new concepts successfully.

The ideal candidate is entrepreneurial with a builder mindset; he/she must be comfortable with ambiguity, bring a distinct POV, and execute effectively in a fast-paced environment. This person can inspire enterprise teams, drive ideas to action, all while continually measuring and optimizing efforts to accelerate growth and business impact.

The Day-to-Day:

• Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.

• Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
• Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
• Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
• Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
• Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
• Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
• Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.

Previous inputs:

• Own the 3-5 year commercial scaling framework for Live Mas Cafe.

• Lead integration of National Beverage calendar and Live Mas Café calendar.
• Manage Live Mas Café opening and pilot in United Kingdom.
• Lead enterprise-wide cross-functional alignment of Live Mas Café playbook including franchisee partners.
• Translate consumer, cultural, and category insights into actionable strategies.

Is this you?

• Bachelor's Degree required

• Minimum of 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
• Minimum 3 years in a management/leadership role
• Experience in multi-channel retail industry and / or franchised business is a plus
• Strong strategic thinking and storytelling abilities
• Experience working with and leading cross-functional teams and agency partners
• Strong influence and collaboration skills are a must to navigate a highly matrixed organization
• Demonstrated leadership, project management, and planning skills
• Self-motivated, intellectually curious, and a strong drive for results

Work-Hard, Play-Hard:

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday

• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, and carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: ­­$157,100 to $184,900 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

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