Specialist, Social & Influencer

A global PR and marketing partner for challenger brands. We help disruptors, innovators and market leaders go beyond the expectations and standards of their industry - to create narratives that capture the minds of target audiences and generate real impact.

Work Arrangement

Hybrid: The role can be performed hybrid (2x/week) in one of our offices: New York City, San Francisco, Boston, or Salt Lake City

Remote: This role is open to remote candidates located in AL, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OR, TX, UT, VA, or WA. We're unable to consider candidates residing outside of these states at this time.

If you live within 50 miles of one of our hub offices, in Salt Lake City, New York City, San Francisco, or Boston, this role will be hybrid, requiring in-office presence 2 days per week.

The Opportunity

The Specialist, Social & Influencer manages tactical execution and emerging strategic initiatives for social media and influencer marketing programs across B2B technology clients. This role bridges execution and strategy, taking ownership of content development, influencer relationship management, campaign optimization, and performance analysis with moderate oversight. The Specialist demonstrates growing expertise in social strategy, audience development, and creator partnerships while supporting Managers and Senior Managers on complex client accounts. This position requires proactive problem-solving and the ability to operate independently on day-to-day program management.

Responsibilities:

Account Management

• Manage assigned accounts with moderate oversight, serving as day-to-day client contact
• Lead client communication on routine matters and escalate complex issues appropriately
• Develop and maintain content calendars, editorial schedules, and influencer partnership timelines
• Proactively identify opportunities to improve client programs and grow social presence
• Support Managers with project scoping, budget tracking, and resource planning
• Train and guide Coordinators on best practices and client-specific requirements
• Ensure accurate time tracking and project documentation

Social Media & Influencer Management

• Create high-quality social media content strategies aligned with client goals and brand voice
• Write engaging copy across all platforms with minimal edits required
• Analyze social media and influencer performance data to identify trends and optimization opportunities
• Conduct competitive analysis and social listening to inform strategic recommendations
• Identify, vet, and negotiate with influencers and content creators for partnership opportunities
• Assist in influencer campaigns including brief development, content reviews, and performance measurement
• Ensure all influencer content meets FTC compliance standards and brand guidelines
• Plan and execute paid social campaigns including audience targeting, budget allocation, and creative testing
• Develop monthly and quarterly reports with insights and actionable recommendations
• Stay current on platform algorithm changes, new features, and emerging social trends
• Support Method's owned social channels

Business Development

• Contribute to new business pitches with social and influencer research and strategy development
• Provide thought leadership on social and influencer trends during internal strategy sessions
• Help develop case studies and results summaries to showcase program success

Agency Leadership

• Mentor Coordinators and GAs on social media best practices and influencer marketing fundamentals
• Collaborate cross-functionally with PR, content, and creative teams
• Contribute to team knowledge-sharing and training initiatives
• Demonstrate subject matter expertise within the agency

What We’re Looking For

• 2-3 years of experience in social media and influencer marketing, preferably in an agency environment
• Proven ability to create and execute effective social media strategies that drive engagement and business results
• Experience with social media management platforms and analytics tools
• Hands-on experience planning and managing influencer partnerships from identification through campaign completion
• Understanding of paid social media campaigns
• Demonstrated ability to analyze data and translate insights into strategic recommendations
• Excellent written and verbal communication skills
• Strong organizational skills with ability to manage multiple clients simultaneously
• Understanding of B2B technology marketing and enterprise sales cycles preferred
• Collaborative mindset with ability to work across teams and mentor junior staff
• Self-motivated with ability to work independently and take initiative

What’s it like to work here?

Relationships are paramount to life at Method, and we invest heavily in building and maintaining relationships with clients, journalists and each other. We work hard to deliver incredible results for our clients. We encourage new ideas, and we always celebrate wins together – both for clients and our teams.

Method is made up of an award-winning team. Not only does the agency win awards, our people are consistently recognized for their excellence. We believe that begins with the recognition they get internally. Our leadership invests significant resources into employee mental health, wellbeing, education and development — and we praise outstanding performance regularly.

What’s in it for YOU?

• Flexible, hybrid work
• Generous Vacation and Wellness Time accruals, two weeks of full office closure, paid holidays, and 2 floating holidays
• Telecom stipend
• Employer paid Medical, Dental, and Vision Insurance
• Employer paid Health Savings Account (HSA)
• 401K Plan with Employer Match up to 4%
• Free Employee Assistance Program (EAP) offering three confidential, face-to-face counseling sessions per issue per year
• Paid Family Leave
• $500 annual wellness stipend after 6 months of employment
• $1500 professional development stipend after 2 years of employment
• 4 weeks of paid sabbatical after 5 years of employment
• Leadership development and virtual training opportunities

Salary Ranges

We believe all employees should be rewarded competitively and equitably, using practices that are simple and transparent. Final compensation for this role will be determined by a number of factors including candidate’s education, relevant work experience and geographic location.

• $60,000 - $75,000

About the Company

Founded in 2010, Method Communications is an award-winning technology marketing and public relations agency built for challenger brands and today’s most innovative companies. Our group is united through our core values – relationships, resourcefulness and results. We support each other to do exceptional work for our clients while also focusing on the health and wellbeing of our families, our communities and ourselves.

We recognize our talented and diverse workforce as a key competitive advantage. Method encourages and actively supports diversity, equity, and inclusion through its policies and business practices, which include recruitment and hiring, compensation and benefits, career development and advancement, training, pro bono work, community programs, and affinity groups.

Join a Quartz Best Companies For Remote Workers, PRWeek Best Places to work, and PRovoke Small Agency to Work For!

To Apply

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. If you need reasonable accommodation at any point in the application or interview process, please let us know.

To apply, please submit a resume.

Method is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national or ethnic origin, mental or physical ability, genetic information, protected veteran status, or any other characteristic protected by law.

Only engage with a representative at Method Communications if their email address ends with our domain, @methodcommunications.com. Method will never ask a candidate to purchase materials or share their financial information. If you have any questions, please reach out to [email protected].

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