Specialist, Email & SMS Marketing (12-month contract)

Specialist, Email & SMS Marketing - 12-month contract - Ville St. Laurent (Office-first)

Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity

Ready to make an impact with a brand that refuses to blend in? As our Email & SMS Marketing Specialist, you will own the daily execution and deployment of Psycho Bunny's digital messaging programs. Working closely with our Marketing Manager and cross-functional teams, you'll be the driving force behind flawless, high-converting campaigns—building responsive templates, running sharp A/B tests, and diving into performance data to optimize every drop. If you are an operationally minded marketer who thrives on data, precision, and pushing creative boundaries to crush KPI targets, we want you on our team! 

Your Daily Adventures

• Own the day-to-day deployment of all Email and SMS marketing programs, from initial briefing and creative approvals to QA testing and final scheduling.
• Drive the development of responsive email templates to guarantee a flawless, high-quality user experience across all devices.
• Build and maintain dynamic audience segments within the platform to ensure precise targeting and highly personalized messaging.
• Design and manage rigorous A/B testing strategies for subject lines, layouts, and copy to continuously optimize open rates, CTR, and conversions.
• Partner closely with Brand, Creative, Merchandising, and Paid Media teams to ensure timely, cohesive, and brand-aligned campaign launches.
• Drive subscriber base expansion by collaborating with Store Operations and Loyalty teams on innovative opt-in strategies.
• Build and optimize automated, trigger-based lifecycle campaigns using dynamic content and conditional logic.
• Monitor and analyze day-to-day metrics (OR, CTR, conversion and unsubscribe rates) to deliver actionable, data-driven post-campaign insights.
• Keep the brand ahead of the curve by monitoring industry best practices, emerging marketing tech, and strict data compliance requirements.

Your Toolkit

• 3+ years of experience in Email & SMS marketing, with direct hands-on proficiency in Klaviyo (or a similar major ESP).
• Expert at building responsive, template-based emails and setting up automated lifecycle workflows, triggers, and dynamic content.
• Strong data interpretation skills with experience using tools like Google Analytics 4 or PowerBI to track KPIs (OR, CTR, conversions) and drive optimizations.
• Deep understanding of digital marketing best practices, including audience segmentation, A/B testing, and deliverability strategies.
• A Bachelor's degree, experience working within apparel retail or fashion brands, and bilingualism (English/French) are all major assets.

Why Choose the Psycho Bunny Life?

• Six (6) wellness days and your birthday off, on us
• On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Sweet discount on the coolest fits
  
  

Ready to Set a Bold Standard?

Apply now to join and show us what makes you uniquely bold! 

Diversity & Inclusion

Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.