Social Media Specialist

This is a hands-on role for someone who is equally comfortable filming on an iPhone, editing a Reel, planning a content calendar, and identifying the next great story before anyone else does.

If you're energized by fast-paced environments, passionate about Indigenous storytelling, and excited to help shape one of Canada's most unique economic development organizations, we'd love to hear from you.

What You'll Do

Content Creation

• Capture photo and video content across Nch'ḵay̓ and our operating businesses.
• Create engaging social-first content including Reels, TikToks, Stories, carousels, photography and short-form video.
• Edit video and photography using industry-leading tools.
• Write compelling captions that align with each brand's voice.
• Stay ahead of social trends while ensuring content remains authentic to our organization and community.

Social Media Management

• Manage day-to-day social media execution across multiple brands and channels.
• Develop and maintain monthly content calendars.
• Schedule and publish content.
• Monitor performance and recommend opportunities to improve engagement and reach.
• Support community management by monitoring comments and messages and escalating issues when needed.

Storytelling

• Build relationships across the organization to uncover meaningful stories.
• Attend community events, project milestones, employee activities, and business initiatives to capture content in real time.
• Work closely with communications, marketing, community engagement and business teams to bring campaigns to life.
• Help identify new storytelling opportunities that showcase the work and impact of the Squamish Nation and Nch'ḵay̓.

Innovation

• Stay current on emerging social platforms, content formats, creator tools and AI technologies.
• Continuously explore new ways to improve efficiency and elevate content quality.
• Experiment with new ideas while measuring what resonates most with our audiences.

What You'll Bring

• 3+ years of experience creating content and managing social media for a brand or organization.
• Exceptional photography and short-form video creation skills.
• Experience editing content using tools such as Adobe Creative Suite, CapCut, Canva, Premiere Pro or similar platforms.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and emerging platforms.
• Excellent writing and storytelling skills.
• Strong planning and organizational abilities with the ability to manage multiple brands and priorities.
• Comfortable working independently and proactively identifying content opportunities.
• Valid driver's licence and willingness to travel throughout the Lower Mainland to capture content.

You'll Thrive in This Role If You...

• Love creating content and are always thinking about the next great story.
• Naturally notice moments others might miss.
• Enjoy being out in the community meeting people and building relationships.
• Keep up with social media trends because you genuinely enjoy it.
• Have a creator mindset and aren't afraid to jump behind the camera or in front of it when needed.
• Can balance creativity with strategy.
• Are curious, collaborative and always looking to improve.
• Believe in the power of storytelling to strengthen communities.

Bonus Points

• Experience working with Indigenous organizations or communities.
• Drone photography or videography experience.
• Motion graphics or animation skills.
• Experience managing paid social campaigns.
• Familiarity with social media analytics and reporting tools.