Social Media Coordinator

Travel with the best:

Samsonite is the worldwide leader in superior travel bags, luggage and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.

For more than 110 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfil the travel lifestyle needs of conscious movers everywhere. Our products are sold in over 100 countries across Asia, Europe, North America and Latin America through our websites, retail stores, and a variety of retail partners.

Be part of the journey:

We are currently seeking a creative and organised Marketing & Social Media Coordinator to support the delivery of marketing, social media, PR and media initiatives across our portfolio of brands.

This role plays a key part in building brand awareness, engagement and commercial outcomes through the coordination of content creation, social media management, influencer partnerships, media relations and campaign execution. Working closely with internal teams, agencies, media partners and influencers, you'll help bring campaigns to life across digital, retail and brand channels.

A day in the life:

• Manage and execute social media content calendars across multiple platforms.
• Create, schedule and publish engaging content, including video, imagery and copy.
• Coordinate influencer, PR and media campaigns, including product gifting, media outreach and press materials.
• Support the planning and delivery of product launches, promotional campaigns and brand initiatives.
• Coordinate photoshoots, video shoots, events and content production.
• Monitor campaign performance, social engagement, media coverage and industry trends, providing insights and recommendations.
• Produce regular social media, PR and campaign performance reports.
• Maintain marketing calendars, campaign assets, invoices, purchase orders and related administration.
• Collaborate with Brand, eCommerce and Retail teams to ensure a consistent brand experience across all touchpoints.
• No two days are the same.

About You:

Experience in social media marketing, content creation and campaign coordination.

• Excellent written communication
• Strong understanding of social media platforms, influencer marketing, digital marketing trends and the overall media landscape.
• Experience managing content planning, scheduling, community engagement and campaign performance reporting.
• The ability to manage multiple projects and deadlines simultaneously.
• Tertiary qualification in Marketing, Communications or a related field.
• Strong content creation skills across video, image and written formats.
• Experience using Meta Business Manager, Instagram, Facebook, TikTok and other social platforms.
• Experience with social media management tools such as Hootsuite, Later, Sprout Social or similar.
• Proficiency with Canva, CapCut, Adobe Creative Suite or similar content creation tools.
• Strong organisational, project management and stakeholder management skills.

Preferred but not essential:

• Excellent copywriting skills, and or an ability to hone your copywriting skills.
• Experience in a PR, media or agency environment.
• Knowledge of Google Analytics, SEO and emerging digital marketing trends.
• Experience with media monitoring platforms such as Meltwater.
• Familiarity with LinkedIn, YouTube, Snapchat, WeChat and Xiaohongshu (Little Red Book).

*This is a wonderful opportunity to work within a dynamic organisation and there is opportunity to develop the skills you are interested in the most!

Why you'll love working here:

Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees; recognising performance and creating a supportive working environment. You'll also get -

• Access to our Employee Assistance Program (EAP) – our team’s health & wellbeing is important to us!
• Incredible discounts on our products.
• Generous leave loading on annual leave.
• Flexible working hours and work environment.

Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.

• With an impressive social calendar – it gives us plenty of reasons to celebrate and bring everyone together!

Socially responsible. We want to minimise our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.

Equal Opportunity Employer:

We are an equal opportunity employer and welcome applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply.

Samsonite promotes a strong culture based on values and all team members are expected to behave in accordance with these values:

• Teamwork
• Trust
• Excellence &
• Dignity

Samsonite is an equal opportunity employer that actively cultivates a diverse workforce regardless of gender, age, sexual orientation, race, disability, nationality or religion.

If this sounds like you, please apply with:

• Your Resume
• A Cover Letter