Social Media Manager

The Social Media Manager is responsible for leading Seint’s organic social media strategy and translating brand and marketing priorities into a thoughtful, engaging, and high-performing social presence. This role owns the social content calendar, publishing strategy, platform performance, and ongoing optimization across Instagram, Facebook, TikTok, and other emerging or relevant platforms.

This role requires someone who understands both the creative and analytical sides of social media—someone who can identify what will resonate with our existing community, strategically reach new audiences, and use performance data to continuously improve our approach.

Working with the Marketing and Creative teams the Social Media Manager will ensure Seint’s social presence is current, cohesive, on-brand, and aligned with broader company priorities.

Essential Functions and Responsibilities of the job include but are not limited to:

• Own and execute Seint’s organic social media strategy across Instagram, Facebook, TikTok, Pinterest, and other relevant platforms.
• Develop and manage the social content calendar, aligning social activity with launches, campaigns, brand initiatives, and marketing priorities.
• Manage social publishing, including scheduling, posting, copywriting, quality control, and platform optimization.
• Partner with Creative and Marketing to develop social-first content that is current, engaging, and aligned with Seint’s brand and audience.
• Monitor social trends, platform changes, audience behavior, and emerging opportunities to continually evolve Seint’s social strategy.
• Analyze social performance and use data to guide content, audience growth, platform strategy, and ongoing optimization.
• Establish, track, and report on social KPIs, translating performance data into clear insights and recommendations.
• Balance engaging Seint’s existing community with developing strategies to reach and attract new audiences.
• Work closely with the Community Engagement Specialist to align social strategy with community sentiment, comments, DMs, and customer feedback.
• Collaborate cross-functionally with Marketing, Creative, and Customer Service to ensure social communication is timely, accurate, and aligned with company priorities.

Qualifications:

• 3–5+ years of professional social media experience, preferably managing social for a consumer-facing brand.
• Demonstrated experience owning social media strategy, content planning, publishing, and performance.
• Strong experience managing Instagram, Facebook, and TikTok; Pinterest experience is a plus.
• Strong understanding of social analytics with the ability to translate data into actionable strategy.
• Experience with Meta Business Suite, platform analytics, social management tools, and Google Analytics.
• Strong copywriting and editing skills with an understanding of how messaging should adapt across platforms.
• Strong understanding of social trends, platform best practices, audience behavior, and content formats.
• Reel/Tik Tok video editing ability and simple graphic design experience desired.
• Ability to balance creative brand storytelling with performance-driven decision-making.
• Strong organizational and project management skills with the ability to manage multiple campaigns and priorities.