Social Media & Engagement Lead

Who We Are

Becoming experts on beer doesn't happen overnight - we've been in business since 1927 and today, The Beer Store is the primary distribution and sales channel for beer in Ontario and is owned by 28+ Ontario-based brewers! Through our Retail Stores, Distribution Centres, Draught Services, Customer Experience Centre, and our Corporate Office, we form one large team that is passionate about the beer business. The Beer Store is proud to foster a respectful and inclusive culture that expands and leverages the diverse talents, experiences, and perspectives of our team members to deliver exceptional service for our customers. We continue to be successful by working together, respecting each other, having a positive attitude and by trying new and innovative ideas. Not only are we knowledgeable, passionate, and loyal ambassadors for beer, we’re also health and safety advocates, environmental champions, DEIB enthusiasts and we give proudly back to our communities.

The Role

We are currently searching for a Social Media & Engagement Lead reporting to the Manager, Brand & Communications. This vacancy is a Full-Time, permanent opportunity. The Social Media & Engagement Lead will deliver a best-in-class brand and retail experience across our digital platforms. In this role, you’ll lead the development of consumer-facing content for our website, social media, and email, while executing marketing campaigns and strategies that drive engagement, sales, and audience growth through an integrated, omnichannel approach

Location

Our Corporate Office is located in Bolton, ON. We offer a hybrid work model with visits into the office a minimum of three times per week and on an as-needed basis depending on the role and function. The incumbent for this role must possess a valid driver’s license with access to transportation for travel to various sites.

What You'll Be Doing

• Lead social channel strategy by setting up robust action plans that works cohesively with TBS digital ecosystems and ultimately contributes to the growth of The Beer Store online, retail business, and overall sales
• Work with agency partners to lead research, identifying and developing content that will drive traffic and perform well on TBS channels. This includes and is not limited to articles, recipe development, photography, illustrations etc.
• Manage and activate social media campaigns
• Organize and manage events for TBS brand awareness
• Gather and monitor social analytics and internal data sources against target KPI’s to identify areas of opportunity and strategic focus
• Respond to questions or requests in a responsible manner in-line with the personality and culture of The Beer Store
• Develop and execute an always-on content calendar to engage beer lovers on upcoming events, occasions, beer education, recipes and pairings
• Manage and activate email marketing compaigns and deploy email Analysis of current email marketing campaigns and performance, and make recommendations for improvement
• Develop lead generation strategy to grow subscriber base
• Track and report on email campaigns and report on sales revenues generated through email marketing campaigns
• Perform other related duties and projects as assigned

Who You Are - Your Knowledge, Skills & Experience

Education

• University or college degree in Marketing, Advertising, Communication, Public Relations, eCommerce or related field
• Valid drivers license with access to a vehicle required

Experience

• 7 – 8 years of Social Media & Email Marketing experience, preferably in retail industry
• Proven experience using data and insights to drive social engagement by offering compelling and valuable content to appropriate audiences and customers

Skills

• Familiar and well-versed with CASL (Canada’s Anti-Spam Legislation) compliancy
• Basic/Intermediate graphic design skills: work in Adobe Photoshop, illustrator, InDesign
• Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Analytics
• Strong knowledge of social channels and digital trends
• A track record of creative problem solving and proactive, future-focused thinking
• Excellent copywriting skills and attention to detail
• Strong project management skills
• Familiar with social listening tools and applications such as Meltwater, Sprinklr, Hootsuite, Air Table

Compensation

Salary range? Yup, we’ve got one: $65,900 - $82,400 CAD per year. But here’s the real deal - if you’re the perfect brew of experience, skills, and personality, we’re open to exploring beyond the range. Tell us what you’re working with, and let’s pour over it together.

What We Offer

Our success as an organization is a result of our commitment to our greatest strength…our people! We believe that any opportunity we can provide to help further your career growth and development is an investment in not only your individual success, but our overall success as a business.

We work to recognize you in meaningful ways including a competitive compensation, incentive pay, a flex health benefits program, employee & family assistance program, defined pension plan with company matching, recognition programs, tuition reimbursement program, hybrid work arrangement, generous paid time off and summer hours program, employee special offers, and a casual dress and work environment.

*Benefits and perks are dependent upon role and status and are subject to change at the sole discretion of the company.