Social Media Director

• This role owns growth, culture, creative taste, and community across Function’s entire social ecosystem. We are looking for a leader who has already scaled brands across multiple platforms, understands how to win in real time, and has the creative judgment to set trends instead of chasing them
• You are equally a strategist, creative director, and operator. You obsess over details, move fast without being sloppy, and believe community management is not support work — it is the strategy
• If you’ve never personally responded from a brand account, shipped content in the moment, or defended a creative POV with conviction and data, this role is not for you
• Growth at Scale
• Full ownership of multi-channel social growth with an explicit mandate to aggressively scale reach, engagement, and relevance (we are aiming for step-change, not incremental growth)
• Proven experience driving results across Instagram, TikTok, X, LinkedIn, YouTube, Threads, and Facebook — understanding the unique role each platform plays
• Strategy That Actually Ships
• Build and execute an always-on, performance-driven social strategy that balances brand, culture, community, and business impact
• Translate company priorities into platform-native content, formats, and experiments — and pivot quickly based on signal, not ego
• Creative Taste & Trend Leadership
• Set the creative bar across all social channels with exceptional taste and cultural judgment
• Know what’s current — without defaulting to trend-chasing — and decide what to ignore, what to adapt, and what to originate
• Create original formats, moments, and behaviors that others follow, rather than reacting to what’s already saturated
• Obsession With Craft
• Be relentless about details: captions, tone, pacing, color, typography, visual systems, and consistency
• Ensure Function’s content is recognizable without a logo — distinct, intentional, and unmistakably on brand
• Stay fluent in platform updates, new features, algorithm shifts, and emerging behaviors — and act on them early
• Community Is the Backbone
• Champion community management as the foundation of social success
• Personally model best-in-class real-time engagement — on brand, fast, human, and culturally aware
• Build and scale teams, processes, and response frameworks that enable high-quality interaction at speed. Walk the walk. Tweet the tweet
• Performance, Proof, and Influence
• Define the metrics that matter — and hold the team accountable to them
• Clearly communicate performance and insights to leadership and cross-functional partners
• Educate internal teams on why social works, how it drives impact, and what winning looks like now
• Cross-Functional Leadership
• Operate as a true strategic partner to marketing, brand, creative, partnerships, influencer/creator, events, product, and comms
• Influence how stories are told and launched — not just how they’re posted
• Future-Focused Thinking
• Maintain a clear point of view on where social media is going 1–5 years from now, and ensure Function is building toward that future — not reacting to the past

Benefits

• Choose your own holidays
• 401k Match
• Health Insurance