Social Media Coordinator (PT)

POSITION: Social Media Coordinator (Part-time)

DEPARTMENT: Marketing

REPORTS TO: Director of Social Media

WORK SCHEDULE: Hybrid (3 days in office; 2 days remote)

Point Park University gets our students out of the classroom and into the real world with a foundation of experiential learning led by working professional faculty. From day-one, hands-on learning prepares our students for success and opens doors to connections in their careers. We create a community of performers, doers and trailblazers and with our diverse campus community located in the heart of Downtown Pittsburgh, we offer unique living and learning opportunities for our students.

We seek a Part-Time Social Media Coordinator energized by a campus environment and excited to work with a campus community to tell stories, create content and showcase the advantages of attending Point Park on our social media platforms. This individual has working knowledge of social media platforms, understands the need for day-to-day community management and follows trends that will work into our social presence as it best fits the university brand voice. A successful candidate will provide creative ideas, gather on-site content on a consistent basis, and attend and showcase special events like Commencement, Homecoming, Move-in Week, Open House, Admitted Student Days and other recruitment-focused and/or university-wide events such as Day of Giving.

Ability to lead, motivate and inspire student workers to creatively and successfully capture the Point Park student experience vibe. This position also includes, but not limited to, gathering content, asset organization, caption-writing, scheduling posts, monitoring engagement and platform management.

Requirements include 1-3 years of professional experience in social media management, public relations, digital marketing, communications or related fields. Bachelor's degree in journalism, public relations, advertising, marketing, communications, digital media or similar required. Higher ed experience preferred. This position reports to the director of social media.

Additional Qualifications

• Knowledge and experience of multimedia; the ability to take photos/video and edit short-form video for social platforms
• Excellent written and verbal communication skills
• Experience with a social media management tool preferred
• Understanding of day-to-day community management
• Stays on top of trends and technologies and a champion of when and what aligns best with the brand to showcase on our channels
• Highly professional and collegial work style with the ability to work in a collaborative and constructive structure, to exercise good judgment in rapidly evolving situations, and to interact with colleagues at all levels of the organization, including senior management.
• Knowledge and experience with capcut and canva preferred
• Ability to work occasional evenings/weekends.

Primary Function:

The Part-Time Social Media Coordinator supports the day-to-day execution of Point Park University's social media presence by assisting with content creation, campus storytelling, and content publishing across the University's official channels.

Working closely with the Director of Social Media and the rest of the Point Park University Marketing team, this role focuses on gathering and producing engaging multimedia content that highlights student life, campus events, academic programs and the Point Park experience. The position also provides support for community engagement and social media monitoring and listening.

Duties & Responsibilities

Content Gathering & Campus Storytelling - 35%

Work across campus to identify and capture social media storytelling opportunities. Responsibilities include:

• Attending campus events to capture photo and video content (to use for short form video content and b-roll, if needed)
• Conducting quick student interviews or "man-on-the-street" style content
• Coordinating with departments and student organizations to collect content
• Assisting with content for campaigns, features and spotlights
• Aid in identifying potential student, faculty and campus stories for social media
• Capturing day-in-the-life and behind-the-scenes campus content (for current series needs for TikTok, Instagram and YouTube)

Content Creation & Publishing - 35%

Assist in producing social media content across platforms including Instagram, TikTok, Facebook, LinkedIn, YouTube and other emerging channels.

Responsibilities include:

• Aiding in leading student team and ideation to make short-form content
• Filming and editing short-form video content (TikTok, Reels, ) - capcut, canva experience a plus.
• Capturing photos and video around campus - experience w/multimedia a plus.
• Drafting social media captions and copy for review
• Scheduling posts using the University's social media management platform if needed
• Repurposing existing content across multiple platforms

Social Media Monitoring & Community Engagement - 15%

Provide limited support in monitoring and responding to social media activity. Responsibilities include:

• Monitoring comments, mentions and tags across official channels
• Responding to routine comments or questions using established guidelines
• Flagging important messages, concerns or trends to the Director of Social Media
• Identifying potential user-generated content opportunities

Trend Monitoring & Content Research - 10%

Stay informed about emerging social media trends and formats. Responsibilities include:

• Monitoring TikTok, Instagram, YouTube and other platforms for relevant trends
• Sharing ideas for content formats, audio trends and creative approaches
• Supporting experimentation with new social media formats

Analytics & Reporting Support - 5%

Assist in tracking and compiling social media performance metrics. Responsibilities include:

• Pulling platform analytics for reports
• Identifying top-performing posts and trends
• Assisting with reporting dashboards and campaign tracking
• Supporting data collection to aid in decision making