Social Media Coordinator

Position Summary:

The Social Media Coordinator supports the execution of Goodwill’s social media strategy by creating engaging, mission-driven content that highlights our retail stores, donation efforts, events, and life-changing programs. This role plays a key part in telling Goodwill’s story by showcasing community impact, sustainability initiatives, and the individuals we serve, while also driving store traffic and encouraging donations.

Competencies & Responsibilities:

Technical Skills

• Experience managing social media platforms and scheduling tools such as Meta Business Suite, Sprout Social, or Hootsuite
• Proficiency in content creation tools including Canva, Adobe Creative Suite, and basic video editing apps
• Ability to capture and edit photo and video content for social media using mobile devices or cameras
• Familiarity with social media analytics, reporting tools, and key performance metrics such as engagement, reach, and impressions

Project Management

• Strong organizational and time management skills with the ability to manage multiple projects and deadlines
• Experience managing content calendars and coordinating campaigns across multiple locations or teams
• Ability to collaborate effectively with internal teams to gather content and ensure timely execution
• Ability to adapt to changing priorities and manage last-minute requests in a fast-paced environment

Communication & Customer Focus

• Strong written and verbal communication skills with the ability to adapt tone across platforms
• Ability to engage with customers and respond to comments, messages, and reviews in a timely and professional manner
• Experience handling customer inquiries and feedback with empathy and a solutions-focused approach
• Strong storytelling skills to communicate brand messaging and mission impact

The responsibilities listed above describe the general nature and level of work being performed and are not intended to be a comprehensive list of all duties. Additional responsibilities may be assigned.

Key Responsibilities

• Execute daily social media content across platforms including Facebook, Instagram, LinkedIn, X, TikTok, and YouTube for multiple Goodwill locations
• Create, schedule, and publish engaging content that promotes retail, donations, events, job openings, and mission programs
• Write compelling, on-brand captions that balance promotion, storytelling, and community engagement
• Capture photo and video content in stores and at community events to highlight real-time impact
• Monitor and respond to comments, messages, and reviews in a timely, positive, and helpful manner
• Support promotion of seasonal campaigns, hiring initiatives, and special events such as job fairs and fundraising events
• Execute and maintain the social media content calendar across multiple locations and programs
• Collaborate with internal teams to gather stories, testimonials, and program updates
• Identify social media trends and recommend creative ideas to increase engagement and reach
• Track and report on performance metrics including engagement, reach, and follower growth
• Additional responsibilities may be assigned as needed

Sensory and Physical Requirements

Ability to perform all essential job functions. Must be able to use a computer and related technology. Vision required to work within digital platforms and complete assigned tasks.

Work Environment

Work is primarily conducted in Goodwill’s Home Office, with regular local travel to store locations and community events. Schedule is generally daytime hours, with occasional evening or weekend work.

Disclaimer

This job description does not state or imply that these are the only duties to be performed. The employee will be required to follow any other job-related instructions and perform other duties as assigned by their supervisor.

Requirements represent the minimum levels of knowledge, skills, and abilities necessary to perform this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Goodwill Industries of Northern Illinois is an equal opportunity employer. This document does not create an employment contract. Employment is at will.

Qualifications & Basic Job Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience
• 1 to 3 years of experience in social media, marketing, or communications
• Strong writing and storytelling skills
• Experience managing multiple social media accounts or locations is a plus
• Familiarity with social media platforms, trends, and best practices
• Strong organizational skills and attention to detail
• Ability to work independently, prioritize tasks, and meet deadlines

Additional Requirements

• Valid driver’s license and reliable transportation required
• Ability to travel regularly between Goodwill store locations, community events, and other work sites as needed

Benefits

• Health & Wellness: Medical, dental, vision insurance, basic and voluntary life insurance as well as short-term disability and employee assistance program.
• Financial Security: Competitive salary, retirement plans with employer discretionary match, and bonus opportunity.
• Work-Life Balance: Paid time off, and flexible schedule.
• Professional Growth: Training programs, tuition reimbursement, and career advancement opportunities.
• Perks & Extras: Employee discounts, and a supportive, inclusive workplace.