Social Media & Content Specialist

Social Media & Content Specialist

Your Wireless | Verizon Authorized Retailer

Location: [Westbury, NY]

Employment: Full-Time

Compensation: $60,000 - $70,000 a year depending on experience

About the Role

Your Wireless is looking for a creative, organized, and results-driven Social Media & Content Specialist to help bring our brand, people, stores, and customer experiences to life across social media.

This is a hands-on role for someone who knows how to turn ideas into engaging content. You'll help manage our social presence, create photo and video content, support promotional campaigns, and work with teams across the business to tell the Your Wireless story.

We're looking for someone who can balance creativity with execution. You should be just as comfortable brainstorming a TikTok or Reel as you are building a content calendar, reviewing engagement data, and making sure content meets brand requirements.

What You'll Do

Social Media & Content

• Manage day-to-day content across Your Wireless social media channels.
• Build and maintain a consistent social media content calendar.
• Create engaging short-form video, photography, graphics, and written content.
• Develop content around new devices, promotions, store events, employee stories, community involvement, and other company initiatives.
• Identify social trends and translate the right ones into relevant content for the Your Wireless brand.
• Engage with the online community and help strengthen the company's social presence.
• Maintain consistent brand voice and visual standards across social platforms.

Campaign & Field Support

• Partner with Marketing, Sales Operations, Training, and field leadership on campaigns and product launches.
• Support grand openings, local events, community initiatives, and other retail marketing activities.
• Work with store teams to identify compelling stories and content opportunities from across our retail footprint.
• Help develop campaigns that translate national promotions into locally relevant social content.

Performance & Optimization

• Track social performance, engagement, reach, and content results.
• Identify what's working and recommend ways to improve future content.
• Test new content formats and creative approaches.
• Provide regular reporting and actionable insights on social performance.

Brand & Compliance

• Ensure published content meets Your Wireless and Verizon brand requirements.
• Follow established approval processes for promotional and Verizon-related content.
• Maintain appropriate controls around company social media accounts and publishing access.

This is particularly important for Your Wireless. Existing Verizon social media guidance requires Verizon-related posts to use authorized or appropriately approved content and requires promotional claims to meet applicable disclosure and accuracy requirements. Your Wireless has also communicated internal controls around digital marketing, Google Business Profiles, advertising, and third-party marketing activity.

What We're Looking For

• 2+ years of experience in social media, digital marketing, content creation, or a related field preferred.
• Strong understanding of platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Experience creating short-form video and social-first content.
• Strong writing and visual storytelling skills.
• Comfortable shooting and editing photos and videos.
• Experience with social media analytics and using data to improve content.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Comfortable working in a fast-moving retail and sales environment.
• Ability to collaborate with teams across different departments and locations.
• Experience in wireless, retail, consumer electronics, or multi-location businesses is a plus.

What Will Make Someone Stand Out

• A portfolio of social content they've personally created.
• Strong short-form video/Reels/TikTok experience.
• Experience building organic engagement rather than simply maintaining social accounts.
• Ability to turn employees and stores into compelling, authentic brand content.
• Experience supporting product launches or promotional campaigns.
• A mix of creative instincts + analytical thinking + strong execution.

What We Offer

• Comprehensive health, dental, and vision benefits
• Employee discounts on Verizon services
• 401(k) with company match
• Opportunity to create content across a large, multi-location retail organization
• A fast-paced environment where good ideas can quickly become real campaigns