Social Media Associate

At Magnific, we're looking for a Social Media Associate to own Upscale's social presence across YouTube, Instagram, LinkedIn and X, each with its own role in the mix.

Magnific builds AI tools for people who make visual work: image generation, upscaling, video and 3D. Upscale is our event brand for creativity, AI, design and technology. It includes Upscale Conf, our two-day conference, and Upscale Days, one-day events in cities like New York, LA, London, Singapore, Paris and Berlin.

Our audience is mainly enterprise clients: filmmakers, creative agencies, studios, and the brands and tech teams that work with them. They're professionals with a trained eye, so the content needs to be well-crafted and relevant to how they actually work.

You'll be on the ground at our events, capturing the energy before, during and after, talking to speakers and attendees, and turning it into content people genuinely want to watch. You'll shoot, edit, generate, write and post. A strong visual sense is important here: framing, light, pacing and typography all matter, and we hold a high bar for everything we publish. If you've shot, edited or directed your own work and care about the details, you'll feel at home.

We're looking for someone creative and outgoing who loves social media and brings a sense of humor to the work. You'll join a small, fun team that moves fast, travels together and takes the work seriously without taking itself too seriously.

Location: San Francisco, United States

Team: Field Marketing

Working language: English

Base salary range: $100.000 - 130.000

What you'll do

• Run Upscale's YouTube, Instagram, LinkedIn and X day to day: planning, posting, community replies.
• Work within Upscale's social media & comms strategy and help develop it.
• Travel to Upscale Conf and Upscale Days to create content on site.
• Build pre-event hype, live coverage and post-event recaps, and keep the story going between events so the year reads as one.
• Capture behind-the-scenes content: planning, production, setup and the team.
• Interview speakers, attendees and partners on camera.
• Manage content for YouTube: talks, interviews, recaps and Shorts.
• Edit and produce video in whatever style and format fits the moment.
• Write captions, hooks and copy that sound human and get people to stop scrolling. Create content about the work and the people in the field, not just about us.
• Spotlight speakers, partners and sponsors in ways that are useful to them and interesting to everyone else.
• Curate and repost the best community work, with credit.
• Help run Upscale's email: newsletter content, event sends and post-event follow-ups.
• Use generative AI tools (including Magnific) to create videos and images.
• Adjust visuals from templates for social assets in Figma.
• Track what performs and adjust.

What we're looking for

• You love social media and know what's working right now.
• Creative, outgoing, and comfortable walking up to strangers with a camera.
• You bring ideas to the table, pitch formats we haven't tried, and keep it fun.
• You thrive in a highly collaborative team and a fast-paced environment, take feedback well and adjust quickly.
• High standards for your own work and an eye for the details others miss.
• Sharp copywriting skills in native or bilingual-level English.
• Comfortable writing for email as well as social, and adapting the same story to each.
• A feel for enterprise content that doesn't read like boring enterprise content.
• Understanding of the creative AI world: the tools, the people, the conversations.
• A portfolio of social content you've created, shot, edited and written.
• A strong flair for AI tools: gen AI for image and video, plus Claude, ChatGPT and the like for writing, research, design and everyday work.
• Strong video editing skills, in whatever tools you work fastest in.
• Ready to travel a lot, including internationally (about 1 to 2 trips a month).

Nice to have

• Basic Figma or design skills.
• Experience covering events or confs.
• Interest in the broader design and tech community.
• A strong visual aesthetic sense.
• A good sense of humor (we'll be able to tell from your captions).

What we offer

• Hybrid work model and real flexibility.
• Private health insurance
• 23 days of vacation + December 24th and 31st off
• Day off on your birthday
• Flexible hours and work environment
• Ongoing learning and development opportunities.
• In-house Spanish lessons.
• Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.
• Free lunch at the office.
• Subsidy for mental health and psychological support.
• We're a Great Place to Work! 93% of employees think this is a great place to work.

About Magnific

Magnific builds AI tools for people who make visual work: image generation, upscaling, video and 3D. Upscale is our event brand for creativity, AI, design and technology, bringing together creators, studios and enterprises who push what's possible in image, video and design.

We believe creativity thrives on diversity. Magnific is committed to building an inclusive workplace where unique perspectives are valued and everyone can grow and contribute.