Senior Social Media Coordinator - Bursky School of Public Health

Scheduled Hours

37.5

Position Summary

The Senior Social Media Coordinator owns the day-to-day voice and presence of WashU Bursky School of Public Health across its social media channels and helps extend the online presence of the school's leadership. As the first new school at Washington University in St. Louis in a century, and one of the newest schools of public health in the country, the school is introducing itself to the world at a defining moment, and social media is where much of that introduction happens. This role requires independence and initiative to support building out social media content for key priorities, including admissions efforts, in an evolving high-growth environment. This role translates the school's rigorous research and its distinctive approach to public health into clear, compelling content that reaches the audiences the school most wants to engage: current and prospective students, current and prospective faculty and staff, peer institutions, community partners, leaders in the field of public health, alumni, and donors. While the focus is social media, the coordinator will also support other content efforts as needed. Strong editing and storytelling skills are a must.

Job Description

Primary Duties & Responsibilities:

• Develop and publish social media content. Independently identify, create, and deliver compelling, platform-optimized content across the school's social media channels, with a current emphasis on LinkedIn and Instagram. Follow what is happening across the school in research, education, practice, admissions, events, and people news, and turn complex work into clear, engaging content that stands out in a crowded feed. Bring hands-on skill in social-first photography, videography, and content creation.
• Shape and drive social media strategy. In partnership with Communications leadership, define what each platform is for, who it reaches, and how content supports the school's communications priorities. Prepare social media plans and toolkits for major events, announcements, and initiatives. Refine the approach based on performance and audience response so the school's voice stays consistent, distinctive, and effective among peer institutions.
• Measure performance and adjust strategy accordingly. Monitor reach, engagement, and growth across channels and provide regular reports to Communications leadership, along with insights on how to shift strategy. Use data to sharpen what the school posts, where, and when, and to improve the results of social media efforts.
• Support the online presence of school leadership. Assist other Communications team members in developing and strengthening the social media presence of the dean and other school leaders, shaping content and voice that position them as credible, visible figures in public health and amplify the school's work through their channels.
• Collaborate across the school and university. Collaborate with Admissions, Advancement, and other offices to advance school priorities through social media, and coordinate with the University Marketing & Communications social media team and other marketing and communications leads across the school and university. Develop an effective system for monitoring and responding to social conversations related to the school, and ensure all published content meets the highest standards for quality, accuracy, and approval.
• Advise faculty and staff. Leverage extensive experience to provide effective, well-informed counsel to faculty and staff on social media platform development, best practices, and strategy.
• Support related communications efforts. Perform other duties as assigned, including supporting website content, newsletters, and other publications in service of Communications, Admissions, Advancement, and other initiatives.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Stockroom or warehouse

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

Bachelor's degree - Communications, Master's degree

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

Communications (7 Years)

Skills:

Adobe Creative Studio, AP Style Writing, Content Creation, Cross-Functional Communications, Digital Marketing Campaigns, Digital Marketing Platforms, Digital Marketing Tools, Editing Software, Effective Written Communication, Electronic Marketing, Excel Services, Front End Web Design, Graphic Design, Interpersonal Communication, Marketing Liason, Marketing Strategies, Microsoft Office, Microsoft Word, Oral Communications, PowerPoint Presentations, Print Media Design, Project Communications Management, Public Relations (PR), Social Media Management, Vendor Engagement

Grade

G11

Salary Range

$53,100.00 - $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.
• Competitive health insurance packages with priority appointments and lower copays/coinsurance.
• Take advantage of our free Metro transit U-Pass for eligible employees.
• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.