Senior Social Media Analyst

Are you passionate about creating impactful social media strategies and helping others grow their skills? We're looking for a Senior Social Media Analyst to join our team! In this role, you’ll lead a portfolio of high-impact social media accounts while playing a key role in scaling and evolving our department. If you're a strategic thinker who thrives on driving results and mentoring others, we want to hear from you.

Job Responsibilities:

• Assists department leads with onboarding new accounts and product launches as needed
• Helps to deploy the implementation of new department initiatives and best practices
• Mentors and assists department leads with training
• Identifies areas of opportunity for both external client(s) and internal department
• Troubleshooting and resolving technical issues and/or additional client concerns
• Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines
• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.
• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.
• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.
• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.
• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.
• Maintain Google Analytics Certification and Meta Certifications.
• Minimum 3 years of experience in Facebook Ads Manager
• Strong understanding of digital marketing best practices
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Experience in LinkedIn, TikTok, Twitter Ad Management
• Experience in automotive, medical, legal and/or e-commerce verticals
• Paid Media Experience (Search or Display), a plus