Experience: 10 Years Minimum
About The Company
We are a fast-growing U.S.-based digital marketing agency specializing in lead generation systems for local service businesses — medical spas, wellness spas, massage businesses, beauty clinics, and multi-location local brands across the United States.
We are looking for a senior-level operator who can solve difficult advertising problems, build scalable systems, and elevate the performance of our entire ads operation.
What We Offer.
– $90,000 – $100,000 annually — commensurate with experience
– 1099 independent contractor engagement — flexible, performance-driven
– Direct influence over advertising strategy and internal operations
– Opportunity to build and own SOPs used across the entire team
– Work with a focused niche — med spa and wellness vertical specialists
– Collaborative team environment with room to lead
Role Overview
This is a senior individual contributor and operational leadership role. You will own high-level strategy, recover complex accounts, build the systems our team runs on, and mentor junior specialists
Responsibilities
1 — High-Level Advertising Strategy
– Own Google Ads and Meta Ads strategy across client accounts
– Improve campaign quality, account stability, and long-term performance
– Identify and execute scaling opportunities for local service businesses
– Reduce wasted spend and eliminate low-quality lead volume
2 — Complex Account Recovery & Optimization
You will be the go-to resource for difficult account situations, including:
– High CPL issues and performance drops
– Spam lead problems and poor lead quality
– Meta learning phase instability
– Google Ads conversion tracking failures
– Multi-location campaign complexity
– High-budget account instability and scaling failures
3 — SOP & System Development
Build the operational backbone our internal teams run on:
– Campaign launch and account audit SOPs
– Scaling procedures and quality control systems
– Spam lead handling and CRM / offline conversion workflows
– Landing page optimization standards
– Retargeting structures and performance review frameworks
4 — Team Leadership & Training
– Mentor and support junior ads specialists and account managers
– Conduct account reviews and performance audits
– Improve operational efficiency and team capacity
– Contribute to a culture of continuous improvement
Requirements
Required
– Minimum 10 years of paid advertising experience — Google Ads and Meta Ads
– English fluency required — written and verbal, for internal team collaboration and documentation
– Proven experience in U.S. med spa, wellness, or local service industries
– Demonstrated track record of account recovery and performance improvement
– Deep understanding of lead generation systems and local campaign strategy
– Experience managing high-budget campaigns and conversion tracking integrations
Strongly Preferred
– Go High Level (GHL) experience
– Offline conversion tracking and call tracking systems
– Landing page optimization and A/B testing
– AI-driven optimization tools and automation workflows
– Multi-location campaign management
– Team training and SOP development experience
What Success Looks Like
This role is evaluated differently from a standard ads role. Here is what we actually care about:
We do NOT measure success by
We DO measure success by
Ideal Candidate
You are the right fit if you:
– Have 10+ years of hands-on paid ads experience and can back it up with results
– Think in systems — you build processes, not just campaigns
– Thrive in a niche vertical and understand what drives local service buyers
– Want to leave a real operational footprint — not just manage accounts
How To Apply
Submit your resume and a brief note on your most impactful account recovery or system-building project through Indeed. Qualified candidates will be contacted within 3 business days for a screening call.
Please include your Google Ads and Meta Ads account experience, industries worked in, and any tools or platforms you use regularly.
Work Location: In person