Retail Media & Performance Marketing Manager

Position Summary:

Reporting to the Director of Marketing Communications, the Retail Media & Performance Marketing Manager leads the strategy, execution, optimization, and performance analysis of omnichannel paid media programs that drive eCommerce growth, brand awareness, and retail demand. 

This is a hands-on data-driven role responsible for planning, buying, optimizing, and measuring campaigns across retail media, paid search, social media, digital video, streaming TV (CTV), programmatic display, DSPs, and in-store retail marketing programs. The role directly manages Walmart Connect and select media platforms while partnering with our external agency to execute and optimize campaigns across additional channels. 

Success in this role requires balancing strategic thinking with hands-on execution, using audience segmentation, targeting, retargeting, and prospecting strategies to reach priority consumers throughout the purchase journey. Leveraging attribution analysis and continuous testing, the Manager translates campaign performance into actionable insights that maximize media effectiveness, improve ROI, and support business growth. 

This is a hybrid position working at our Burr Ridge, Illinois office at least two days per week (Tuesday and Wednesday with no exceptions). 

Key Responsibilities:

• Develop and execute omnichannel media strategies that support eCommerce growth, brand awareness, and retail demand. 
• Directly manage campaign planning, buying, optimization, and reporting for Walmart Connect and other assigned advertising platforms. 
• Supervise agency partners on strategy, day-to-day activation, and accountability for all other channels.
• Develop audience strategies using segmentation, targeting, retargeting, lookalike modeling, and prospecting techniques.
• Measure campaign performance using attribution, ROAS, traffic, conversion, and ROI metrics while providing actionable reporting and recommendations to senior leadership. 
• Create A/B testing initiatives across campaigns, audiences, creative, messaging, and bidding strategies to continually improve performance
• Champion a “perpetual beta” mindset to continually test, measure, learn, and improve efficiency and effectiveness for large, complex product assortment.
• Partner with the Sales Team to ensure retail media activity supports customer-specific sales initiatives and priorities, contributing to overall sales performance.
• Develop audience-friendly reporting on results and KPIs for key stakeholders, distilling large data sets and SKU/campaign complexities into consistent dashboards and performance insights.

Education:

• Bachelor’s degree required; marketing or business administration preferred.

Experience and Skills:

• 7+ years of experience in performance marketing, digital media, or retail media, including hands-on retail experience (Amazon, Walmart preferred). 
• Proven results and success while managing media budgets of $5+ million across digital networks.
• Deep understanding of retail media platforms, ad formats and mix, targeting capabilities, and attribution methodologies and best practices.
• Demonstrated ability to manage a large SKU assortment in a high-volume retail environment.
• Hands-on experience managing campaigns within Walmart Connect, Amazon Ads, Google Ads (including YouTube), and other retail media and digital advertising platforms—not solely through agency management—with the ability to independently launch, optimize, troubleshoot, and measure campaign performance. Experience with DSPs and streaming TV (CTV) platforms is preferred. 
• Strong leadership and management skills with the ability to inspire and motivate external agency partners and communicate effectively with internal executive leaders.
• Proactive cross-collaboration with peers to get things done and win together.
• Detail-oriented with excellent problem-solving, planning, organizational, and analytical skills.
• Proficient in Microsoft Office applications, including exceptional ability in Excel and comfort with PowerPoint and Word
• Honest, ethical, and transparent
• Passion for the automotive aftermarket, DIY vehicle maintenance, or putting a little mud on the tires is a plus!

Compensation:

The salary range for this position is $110,000 to $130,000 annually, reflecting the anticipated compensation at the time of posting. Final placement within this range will be determined by several factors, including—but not limited to—education, certifications, relevant experience, skills, travel requirements, and overall business needs. In addition to salary, eligible employees will receive a comprehensive benefits package, which includes paid time off, medical, dental, and vision insurance, life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k) match retirement plan.

PowerStop Overview:

PowerStop is the market leader in aftermarket automotive brake kits, with a leading share in kits sold at all major online retailers and unmatched omni-channel operational capabilities. PowerStop’s core product categories include brake kits, sold via online retailers (e.g., Amazon, RockAuto, AutoZone), and brake components and accessories, sold primarily via the traditional warehouse distributor channel.

Unlike traditional brake suppliers, PowerStop started in the online channel and pioneered a product tailor-made for it – a brake kit containing all the parts and hardware needed for a brake replacement or upgrade. Today, more than 70% of revenue is derived from online channels, and PowerStop’s leading position is a result of its consumer-friendly kit offerings, strong consumer branding, and operational competencies. PowerStop has also become a trusted partner to its warehouse distributor customers through its industry-leading fulfillment, product quality, and service.

PowerStop has a proven track record of consistent, outstanding organic growth, averaging double-digit annual growth over the last decade due to its established leadership position, critical focus on the end-consumer, and broad market coverage (98% of the vehicle parc and across the value spectrum). In addition to continued growth within the Company’s existing channels, there are multiple levers for further growth, including new product introductions, capture of IIFM (Install It For Me) and DIFM (Do It For Me) consumers, and strategic M&A.

About TSG Consumer Partners:

Founded in 1987, TSG Consumer Partners (www.tsgconsumer.com) is one of the pioneers of sector-focused investing and one of the first private equity firms to invest exclusively in branded consumer companies. TSG is a long-term investor, typically staying involved with a given investment for five years or more, focused on creating value by growing revenue and improving profitability, driven by strategies that maximize brand value. The firm currently manages $16 billion of assets on behalf of its blue-chip partners across the globe.