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Production Copywriter

Strong Automotive
2 days ago
Full-time
On-site
Birmingham, Alabama, United States
Copywriting
Description

The Copywriter (Production) creates clear, persuasive advertising copy for Strong Automotive’s dealership clients. This senior role writes broadcast scripts and campaign copy used across TV, radio, streaming/digital, direct mail, and print. The Copywriter partners with the Creative Director and Account Team to move work from concept to final, delivering high-quality creative in a high-volume, deadline-driven production environment.



Qualifications
  • 5+ years professional copywriting experience in an agency or in-house creative/production environment
  • Portfolio demonstrating broadcast scriptwriting (TV and radio) plus strong work in digital and print/direct mail campaigns
  • Automotive marketing experience strongly preferred (dealership, OEM, or automotive agency) with comfort writing offer-driven retail messaging
  • Proven ability to lead creative from concept to final, including making recommendations and iterating quickly through revisions
  • Strong collaboration skills with creative leadership and account teams, with consistent communication and follow-through
  • High attention to detail (accuracy in offers, model names, and messaging consistency)
  • Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or similar preferred, or equivalent experience plus a strong portfolio