Performance Marketing Manager

Essential Responsibilities and Duties

1. Strategic Leadership & Agency Oversight

• Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
• Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
• Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.

2. Advanced Budget & ROI Management

• Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
• Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
• Produce and present strategic budget optimization recommendations to the Director and senior leadership.

3. CRM, Automation & Data Infrastructure

• Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
• Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.

4. Cross-Departmental Alignment & KPI Ownership

• Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
• Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.

5. Executive Reporting & Advising

• Lead the presentation of the weekly Growth Department data deck.
• Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.

6. Process Innovation & Infrastructure

• Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.

Scope of Authority

• Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
• Final approval rights on scaling decisions and high-level marketing expenditures.
• Full accountability for paid media ROI and growth performance.

Key Performance Indicators (KPIs)

The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:

• Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
• Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
• Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
• Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.

Preferred Qualifications

• CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
• Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
• Extensive experience managing and auditing external digital marketing agencies.
• Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
• Exceptional leadership, communication, and executive-level presentation skills.

Technical Requirements

• Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
• OS: Windows 11 or macOS.
• Monitors: Two screens required.
• Headset: USB wired or wireless.
• Internet: Wired connection, at least 20 Mbps.

Work Environment

• Full-Time Employee, Remote.
• Collaborative, mission-driven culture with a fast-paced startup dynamic.

Salary and Benefits

• Salary Rate: DOE

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Mental health support
• Continuing education allowance
• Home office allowance