New York Theatre Workshop - Marketing Content Coordinator

Marketing Content Coordinator

New York Theatre Workshop seeks an enthusiastic visual and cinematic storyteller to join the marketing team as the Marketing Content Coordinator. This job is ideal for someone who loves the creativity of conceiving and designing digital media content for social media and advertising. The ideal candidate thrives in a fast-paced environment, identifies as a flexible self-starter, and takes a sense of pride in developing high-quality assets.

About the Position

Content Creation & Social Media Engagement

• You're a strong copywriter for social media, eblasts, and advertising to leverage existing brand voice and project/production-specific language to keep it fresh and authentic throughout a campaign.

• You're active on social media personally or professionally and are conscious of trends and have your finger on the pulse of pop culture.

• You're comfortable engaging with our community online, responding to DMs and commenting on posts in the community, monitoring stories, and re-sharing.

• You should actively generate content ideas with an eye for achievability and capacity in your workflow.

Graphic Design

• You have proficiency with the Adobe Creative Suite-must include Photoshop, InDesign, and Premiere. Greatly prefer After Effects and Illustrator experience. Dreamweaver a plus.

• You should have experience leveraging existing templates and refreshing previous campaigns to sustain brand identity and the aesthetics of each program/production.

• You should be comfortable managing layouts (programs, one-sheets, posters) and building graphics (media placement resizing, physical signage, generating signature images).

Video & Photo Capture

• You're comfortable with both DSLR and iPhone capture of behind-the-scenes content and made-for-social assets for Meta, YouTube, and TikTok.

• You should be experienced in adjusting camera settings for optimal video and sound capture.

Video Editing

• You're a skilled video editor who has strengths in building energy and storytelling arcs in short-form videos for advertising and social media.

• You have a sense of dynamic on-screen layout and transitions and you understand how to leverage music to drive the action of the piece.

• Experience with motion graphics a plus.

Administrative Experience

• You should have excellent organization and time management skills.

• You should have experience in the above design categories to estimate time to completion on projects, anticipate rounds of edits, and deliver assets on time.

• You should be comfortable with the scope or timeline for projects being adjusted as we collectively manage competing priorities.

About You

• You're committed to equity, diversity, and inclusion in all aspects of your work.

• You have at least two years of experience in content creation and video editing.

• You have comprehensive experience in the Adobe Creative Suite. Experience collaborating with colleagues in Canva a plus.

• You have outstanding attention to detail, project management, and verbal and written communication skills.

• You understand how to juggle competing deadlines, prioritize work and identify short-cuts, and can work under pressure in a fast-paced environment.

• You're an independent thinker and doer with an ability to approach problem-solving collaboratively.

• You're proficient in managing social media platforms, including Meta, YouTube, and TikTok.

• You're a creative storyteller with strong writing and design skills, capable of crafting compelling content that resonates with audiences.

• You have a passion for theatre and audience engagement. Experience in arts marketing is a plus.

About the Team

Our marketing team is responsible for developing and producing dynamic marketing and promotional campaigns for four productions per season, leading a robust annual membership campaign, raising institutional brand visibility and recognition, and promoting New York Theatre Workshop's wide range of community programs, including education programs, For the Culture, artist workshop activities, Radical Access programs, and fundraising efforts.

About New York Theatre Workshop

At New York Theatre Workshop, we work relentlessly to empower visionary theatre-makers and bring their work to adventurous audiences through productions, artist workshops, and education and community engagement programs. We're proud to be a home base for many of the most significant theatre-makers of our time, nurturing groundbreaking writers like Nathan Alan Davis and Celine Song alongside powerhouse playwrights like Amy Herzog and Ayad Akhtar. From Rachel Chavkin and Lileana Blain-Cruz to Whitney White, Liesl Tommy, and Rubén Polendo, we empower inimitable auteur-directors and give invaluable support to tremendous talents in the earliest days of their careers. We've maintained decades-long relationships with legendary theatre-makers like Colman Domingo, Ivo van Hove, Dael Orlandersmith, and Caryl Churchill, who have shaped our very understanding of what theatre can be.

Since our founding in 1979, we've produced over 150 fully realized productions including Rent; Homebody/Kabul; Quills; Dirty Blonde; Peter and the Starcatcher; Once; Lazarus; and Merrily We Roll Along.

Enabling our artists to push boundaries generates work like Nat Turner in Jerusalem; Hadestown; Ufot Family Cycle; Hundred Days; What the Constitution Means to Me; Slave Play; Endlings; Kristina Wong, Sweatshop Overlord; On Sugarland; and Here There Are Blueberries. NYTW productions have received a Pulitzer Prize, 29 Tony Awards, 2 Grammy Awards, and numerous Obie, Drama Desk, and Lucille Lortel Awards.

But that's not what we're proudest of. We take the greatest satisfaction from the community we've built and the perspective-shifting experiences we've delivered along the way. We all think that theatre can bring people together, change the conversation, and have a profound impact. We feel fortunate to get to support it. If that sounds like something you're interested in too, we'd love to meet you.

To Apply

This is a full-time non-exempt position with a salary range of $52,000–$57,000.

Benefits include:

• Employer-paid medical insurance

• Employer-paid dental insurance

• Employer-paid life insurance

• Paid time off

NYTW has several affinity spaces as well as a Core Team of staff members across the organization committed to moving specific initiatives forward in our focus on Equity, Diversity, and Inclusion.

We know there are great candidates that may not have all of the qualifications listed above but possess intuitive knowledge or other fully transferable skills. If that's you, don't hesitate to apply and tell us about yourself.

Please note that NYTW is in a hybrid work environment with Marketing professionals in the office a minimum of three days and two remote days per week. In-office days and hours must be flexible given our robust calendar of events. This role also includes evening and weekend work, and attendance at all in-person events is required. As this position involves regular on-site responsibilities, applicants should intend to reside in the greater NYC area.

To apply, please use the following hyperlink and fill out the required fields on the job application:

https://www.nytw.org/about/work-nytw/

New York Theatre Workshop is an Equal Opportunity Employer (EOE).

We are committed to diversity in all areas of our work, on and offstage. We encourage applicants with a unique cultural perspective inclusive of race, ethnicity, gender identity or expression, class, physical ability, and sexual orientation.