Marketing Executive (Email & Content)

Marketing Executive (Email & Content)

We’re

looking for a Marketing Executive to join our marketing department. It’s

the perfect role to develop and expand your skills while working across two

luxury brands: Seaham Hall and the resort chain Luxury Lodges.

Based

at Seaham Hall in County Durham, you’ll report directly to the Marketing

Manager and work closely with our Lead Marketing Executive and Social Media

Marketing Executive, bringing campaigns to life through great web and email

content. This is a varied role with a particular focus on website content,

copywriting and email marketing. If you have a way with words, a sharp eye for

detail and love creating content that inspires guests to book, we’d love to

hear from you.

Key Duties & Responsibilities

• Update and manage content across

multiple websites, including copy, imagery, offers and landing pages

• Write compelling, on-brand copy for

websites, emails, blogs, brochures, paid ads and promotional materials

• Write, build and schedule email

campaigns and newsletters

• Input and update email and customer

content in the CRM

• Work on projects for individual

resorts, which can include creating marketing assets and delivering mini

campaigns

• Support residences and lodge sales

marketing with web content, email campaigns and sales materials

• Act as the day-to-day contact for

design, print and web agencies, managing projects, timelines and the delivery

of assets

• Book and manage external photography

and videography

• Pull website and email performance

data (such as open rates and click-throughs) to feed into the marketing

performance reports

• Proofread and edit content from

across the business to ensure accuracy and consistency

• Ensure consistent use of brand

guidelines and tone of voice across both brands and all channels

• Deliver the website and email

elements of campaigns across both brands, working from agreed briefs

• Create and update marketing

documents, promotional materials and other ad hoc content

• Manage the marketing department’s

inbox, coordinating admin tasks across multiple resorts

• Respond to marketing-related

requests and enquiries from colleagues across the organisation

• Carry out additional marketing

duties as required

Skills & Qualifications

• Degree in Marketing, English,

Journalism, Communications or a relevant professional qualification

• Excellent written English, with

examples of copywriting you can share

• Knowledge of WordPress (or

similar CMS)

• Experience using an email marketing

platform (such as Mailchimp, Dotdigital or similar)

• Some familiarity with Google

Analytics would be an advantage

• Proficiency in Canva, with Adobe

Creative Suite (Photoshop, InDesign) desirable

• Basic HTML knowledge would be an

advantage

• Understanding of CRM systems, data

segmentation and GDPR would be an advantage

• Willingness to travel to our

resorts, with a full UK driving licence preferred

About You

• A natural writer who can adapt tone

of voice for different audiences and formats

• Eager to learn and open to coaching

from senior team members

• Creative, enthusiastic and proactive

in your approach

• A collaborative team player,

confident in contributing new ideas

• A confident communicator,

comfortable liaising with external agencies and suppliers

• Excellent attention to detail and

accuracy, with a sharp eye for typos and inconsistencies

• Strong problem-solving and

creative-thinking abilities

• Proven organisational and

time-management skills, able to juggle multiple deadlines

• Flexible and adaptable, happy to

switch between projects and brands

Benefits

• Hybrid working opportunities (after

successful probation period)

• Employee recognition scheme,

including Employee of the Quarter and Employee of the Year

• Workplace wellness programme,

including access to the fitness suite (off-peak times)

• In-house and external training

opportunities

• Staff discounts across both brands
• Uniform provided
• Free onsite parking

How to Apply

Please

send your CV along with two or three examples of your written work (for example

web copy, emails or blogs).