Marketing Content & Social Media Strategy Manager

Role:

The Marketing Content & Social Media Strategy Manager is responsible for leading the development, execution, governance, and optimization of Community First Credit Union's integrated content and social media strategy. This role develops enterprise content and social media strategies that support business objectives, membership growth, product adoption, brand awareness, community engagement, employer branding, and executive thought leadership.

The position provides strategic leadership across all owned, earned, shared, and paid media, ensuring content is delivered through the most effective channels while maintaining brand consistency, regulatory compliance, and measurable business impact.

As a strategic marketing leader, this position partners closely with executive leadership, business units, communications, community affairs, HR, and digital marketing to translate organizational priorities into compelling content experiences and social engagement strategies that strengthen member relationships and organizational reputation.

Major Duties and Responsibilities:

Content Strategy & Planning

• Lead the development and execution of a comprehensive content strategy aligned with organizational goals, marketing priorities, and corporate initiatives.
• Establish content frameworks, editorial priorities, and channel strategies that support membership growth, lending, product adoption, financial education, and community engagement.
• Develop and maintain enterprise content calendars and campaign plans.
• Ensure strategic alignment of content across all owned, earned, and paid channels.

Content Development & Storytelling

• Oversee the creation of high-quality written, visual, and video content across websites, blogs, social media, email campaigns, digital advertising, employee communications, and public relations efforts.
• Translate complex products, services, and organizational initiatives into clear, compelling, audience-focused messaging.
• Ensure content reflects the organization's voice, values, and strategic priorities.
• Identify and develop storytelling opportunities that highlight member experiences, community impact, and organizational achievements.
• Ensure consistent messaging throughout the member journey.
• Develop integrated content strategies that leverage written, visual, video, podcast, and social-first content formats.
• Ensure all content is optimized for platform-specific audience behavior and engagement.

Social Media Strategy, Brand Engagement & Reputation Management

• Develop and lead the enterprise social media strategy aligned with Community First's business objectives, brand strategy, and member engagement goals.
• Own the strategic direction, governance, and content planning across all social media platforms.
• Develop channel-specific strategies that maximize awareness, engagement, advocacy, lead generation, recruitment, and community impact.
• Create annual social media roadmaps, editorial calendars, campaign frameworks, and performance objectives.
• Monitor industry trends, platform changes, emerging technologies, and competitive activity to continuously evolve the organization's social strategy.
• Lead social listening initiatives to identify sentiment, emerging issues, and opportunities for engagement.
• Develop executive thought leadership and leadership visibility strategies across LinkedIn and other professional platforms.
• Partner with Community Affairs to amplify sponsorships, community investments, volunteerism, and financial wellness initiatives.
• Develop employee advocacy strategies that encourage team member engagement while protecting brand standards.
• Collaborate with Public Relations on reputation management, crisis communications, and issue response strategies.
• Establish governance, publishing standards, approval workflows, and social media best practices across the organization.
• Partner with Digital Marketing to optimize paid social campaigns and audience targeting.
• Measure and optimize social media performance through engagement, reach, conversion, sentiment, share of voice, and business impact metrics.

Campaign & Channel Management

• Partner with Product Marketing, Community Affairs, Retail, Digital Experience, HR, and business units to support integrated marketing campaigns.
• Develop channel-specific content strategies that maximize audience engagement and campaign performance.
• Coordinate content distribution across digital, social, email, web, and traditional marketing channels.
• Develop omnichannel campaign strategies that integrate social media, email, digital marketing, web, public relations, events, and community outreach into a unified member experience.
• Collaborate with Digital Marketing on social advertising strategies that support campaign performance.

Analytics & Performance Optimization

• Track, analyze, and report on content and campaign performance using analytics tools and established KPIs.
• Conduct content audits, gap analyses, and audience assessments to identify opportunities for improvement.
• Use data and insights to refine content strategies and improve marketing effectiveness.
• Provide recommendations to leadership regarding emerging trends, opportunities, and performance enhancements.
• Analyze social media engagement, audience growth, sentiment analysis, share of voice, influencer effectiveness, and executive thought leadership performance.
• Develop executive dashboards measuring content and social media ROI.
• Identify opportunities to leverage AI and emerging technologies to improve content creation, personalization, and social engagement.

Leadership & Project Management

• Lead content planning processes, project workflows, and production timelines to ensure high-quality and timely delivery.
• Manage relationships with external agencies, freelancers, and vendors when applicable.
• Provide guidance, coaching, and direction to content creators, designers, and cross-functional contributors.
• Establish content standards, best practices, and operational processes that improve efficiency and effectiveness.
• Serve as the organization's subject matter expert for content strategy, social media strategy, and digital storytelling.
• Lead agency relationships supporting content creation, social media management, influencer campaigns, and creative production.
• Develop governance standards and operating procedures for enterprise content and social media management.

Cross-Functional Collaboration

• Serve as a strategic content advisor to internal stakeholders.
• Partner with leaders to develop messaging that supports business initiatives, product launches, organizational communications, and community engagement activities.
• Foster strong partnerships across departments to ensure alignment of marketing and business objectives.
• Partner with Executive Leadership to build executive communication and social media thought leadership strategies.
• Collaborate with HR to strengthen employer branding, recruitment marketing, and employee engagement initiatives.
• Work closely with Community Affairs to maximize awareness and activation of community partnerships and sponsorships.

Knowledge and Skills:

Experience - Five to eight years of progressive experience in content marketing, content strategy, digital marketing, social media strategy, communications, journalism, public relations, or related fields.

Preferred:

• Experience leading enterprise social media strategies across multiple platforms.
• Experience developing executive thought leadership programs.
• Experience managing paid and organic social media campaigns.
• Experience with social listening, reputation management, and online community engagement.
• Experience utilizing AI tools to enhance content creation, personalization, and campaign optimization.
• Experience in financial services, banking, or other regulated industries.

Education- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

Interpersonal Skills - A significant level of trust, credibility, influence, and collaboration is required. This position regularly works with executive leadership, department leaders, external partners, agencies, and vendors. Strong communication, relationship-building, and strategic consultation skills are essential.

Other Skills

• Enterprise Content Strategy
• Social Media Strategy & Governance
• Executive Thought Leadership
• Brand Storytelling
• Integrated Marketing Communications
• Editorial Planning & Content Operations
• Social Listening & Reputation Management
• Community Engagement Strategy
• Influencer & Employee Advocacy Programs
• Digital Marketing Strategy
• Paid & Organic Social Media
• Audience Segmentation & Personalization
• SEO & Content Optimization
• AI-Assisted Content Development
• Marketing Analytics & Dashboard Reporting
• Google Analytics, GA4 & Social Analytics Platforms
• CMS & Digital Publishing Platforms
• Project & Workflow Management
• Cross-functional Leadership
• Agency Management
• Strategic Communication
• Change Management
• Business Acumen
• Data-Driven Decision Making

ADA Requirements

Physical Requirements

Is able to bend, sit, and stand in order to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in an emergency situation. Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance.

Working Conditions

Must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.

Mental And/Or Emotional Requirements

Must be able to perform job functions independently or with limited supervision and work effectively either on own or as part of a team. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to complete basic mathematical calculations, spell accurately, and understand computer basics. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.

Community First Credit Union is an Equal Opportunity Employer. Community First values and celebrates diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected Veteran.