Marketing Assistant, Digital & Social Media

If you're looking to grow your career at a company where creativity meets legacy, ABRAMS is the place for you. As a trailblazer in illustrated publishing since 1949, ABRAMS continues to set the standard for beautifully crafted books across art, design, culture, and children’s literature. As we continue to bring exceptional books to readers around the world, we're seeking a Marketing Assistant, Digital & Social Media to join our Marketing Team!

The ideal candidate is an enthusiastic, social media-savvy, creative individual with superior organizational skills, keen attention to detail, and a strong interest in Digital Marketing to join our collaborative, fun, and fast-paced Digital and Social Media Marketing team. The team is dedicated to setting digital and social media strategies across the Adult and Children’s lists at Abrams with an eye that’s laser-focused on finding book consumers.

The Marketing Assistant supports title-specific projects spanning all Abrams imprints, helps grow our presence across all major social media platforms, maximizing engagement to further drive conversion, and supports the team in an administrative capacity. This is an exciting and unique opportunity to gain experience in the field of Digital Marketing across both Adult and Children’s publishing, learn the strategy behind building an innovative sales-driving campaign based on performance marketing tactics, work with bestselling authors, contribute creatively to promotions, and play an important role in managing the essential day-to-day functions of our department.

What you’d be doing:

• Provide administrative and creative support for marketing campaigns and initiatives across the Digital & Social Media team with a main focus on paid and organic social media
• Contribute to the overall organic social media strategy, including copywriting and content creation for @abramsbooks, @abramskids, @akastoryabrams and @piquebeyond social media platforms across Instagram, TikTok, Facebook, and YouTube
• Oversee social media community management, while keeping abreast of industry trends
• Organize campaign tracking and analytics to evaluate ROI on key performance marketing initiatives and present a monthly content and engagement report to the marketing team
• Assists in guiding authors and stakeholders on social media best practices and ways to leverage their platforms
• Maintain budget grids; manage invoice tracking and payments, AMEX coding and general updates and deadlines across the team
• Execute core departmental tasks, including updating marketing plans and other seasonal tracking documents, and processing book orders and mailings
• Attend trade and consumer events as needed (limited travel required)

We’re looking for someone who has:

• Bachelor’s Degree
• A passion for reading and the importance of connecting consumers with books
• Excellent written and verbal communicator
• Detail-oriented project manager with strong time management skills
• Able to balance multiple projects, and is comfortable shifting course and asking for help when needed
• Able to thrive in a fast-paced, deadline-driven environment
• Open-minded, innovative, proactive self-starter who can work well independently yet flourishes in a collaborative environment
• Easily builds and maintains relationships with both internal and external stakeholders at different management levels
• Comprehensive knowledge of social media platforms, including Instagram, Facebook, X, YouTube, and TikTok, and is highly engaged online, with a strong pulse on current social media trends and online communities.
• Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel

Highly preferred candidates also have:

• Knowledge of Google Analytics, email marketing platforms (such as Mailchimp), Adobe Creative Suite and Canva
• Internship experience in digital marketing, preferably within the publishing industry

This position is in New York, NY, and follows a hybrid work schedule, requiring in-office presence three days per week.

The base salary range for this position is ($40,000 – $45,000) per year. The final offer will be determined based on factors such as experience, skills, and qualifications.

What We Offer:

• Generous paid holidays and Summer Fridays.
• Company-paid year-end office closure between Christmas Eve and New Year’s Day each year
• Comprehensive health benefits, including short-term and long-term disability.
• Retirement savings (401k) and life insurance.
• Vacation, Personal, and Sick time off.

About ABRAMS

Founded in 1949 as the first U.S. publisher to specialize in art and illustrated books, ABRAMS has a long-standing reputation for publishing visually stunning, critically acclaimed, and bestselling works. Today, ABRAMS continues to lead in the creation and distribution of high-quality books across a wide range of categories—including art, photography, design, fashion, entertainment, cooking, craft, and popular culture—as well as award-winning children’s and young adult titles under imprints such as Abrams Books for Young Readers, Amulet Books, and Abrams Appleseed.

Headquartered in the creative heart of New York City, ABRAMS is home to a passionate team of editors, designers, marketers, and publishing professionals who bring bold ideas to life in collaboration with celebrated authors, artists, chefs, photographers, and cultural icons. Our books are distributed globally and have helped shape conversations in classrooms, kitchens, museums, and living rooms around the world.

ABRAMS is deeply committed to diversity, equity, and inclusion—both in the stories we publish and in the culture we foster. Through programs like the ABRAMS Amplify Award, we uplift and support underrepresented voices in children’s publishing. Internally, we promote inclusive hiring practices and an environment where employees of all identities, backgrounds, and lived experiences are encouraged to bring their full selves to work.

At ABRAMS, creativity, integrity, and collaboration are the foundation of everything we do. If you’re inspired by books that make a difference and want to be part of a team that values art, impact, and inclusion, we invite you to join us. Learn more at abramsbooks.com.