Lifecycle Marketing Manager

About Sinch

Sinch is pioneering the way the world communicates. More than 200,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation!

Description

Sinch is looking for a Senior Lifecyle Marketing Manager to ensure Mailgun customers don't just sign up—they actively adopt, engage with, and extract ongoing value from our platform. As the global owner of Mailgun's lifecycle marketing strategy, you will define and execute the strategy for moving self-serve users from signup through activation, paid conversion, and long-term engagement.

This role is focused on driving user activation, deepening product engagement, and maximizing customer lifetime value through data-driven lifecycle programs that directly support business growth. The ideal candidate brings deep experience in lifecycle marketing, onboarding optimization, and user retention strategies within a B2B SaaS product-led growth (PLG) environment. You obsess over cohort retention curves, understand the psychology of behavior change, and know how to design, optimize, and evolve engagement experiences that drive meaningful customer and business outcomes

What you will do:

• Design, build, and continuously evolve lifecycle experiences across email, in-app messaging, and other customer touchpoints that help users realize value faster and move confidently from signup to paid.

• Identify customer-journey friction that cannot be solved through lifecycle messaging alone, develop evidence-based recommendations, and drive prioritization and execution with Product, Growth, Engineering, Marketing, and Customer Success.

• Audit Mailgun’s existing lifecycle programs and independently prioritize, redesign, retire, or build journeys based on performance.

• Establish the lifecycle measurement framework, use performance and product-usage data to identify opportunities, and own optimization of activation, conversion, engagement, retention, and attributed revenue.

Requirements

• 5+ years of experience leading lifecycle marketing initiatives within a B2B SaaS organization, ideally in a product-led growth (PLG) subscription business.

• Proven success building and optimizing lifecycle programs using experimentation, customer insights, and data to improve activation, conversion, and retention.

• Strong project management and prioritization skills, with the ability to independently balance multiple initiatives and drive them to completion.

• Experience partnering with cross-functional teams, including Product, Growth, Marketing, Customer Success, and Engineering, to deliver customer-focused outcomes.

• Excellent written and verbal communication skills, with the ability to translate customer insights and data into actionable recommendations.

• Experience with lifecycle marketing platforms, in-app messaging tools (such as Gainsight), marketing automation platforms, and product analytics tools.

This role is primarily remote, but candidates must reside near one of our hub locations for occasional collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX; Denver, CO; Seattle, WA

Our Hiring Process

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

The annual starting salary for this position is between $125,000 - $160,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until September 1, 2026, at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.