Lifecycle Marketing, Personalization and Automation Manager

Our Story & Purpose:

We’re Vancity, a member-owned credit union built on the principles of inclusion and social justice. Since 1946, our relentless commitment to these values has helped us challenge the status quo and break down barriers. We’ve made bold commitments to become net-zero by 2040 across all mortgages and loans, and we’re actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada, we’re proud to be consistently recognized as one of the country’s Top Employers. If you’re ready to join our team of 2,700 diverse individuals, access competitive rewards and benefits, and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As a Senior Manager, Lifecycle Marketing, Personalization & Automation, you will be responsible for translating Marketing’s growth strategy into scalable, personalized, and automated member and prospect journeys. You will serve as Marketing’s business lead for the marketing technology roadmap, CRM, and applied AI initiatives, helping deepen relationships, improve conversion, and deliver measurable growth at scale. This role works closely with Marketing, IT, Data teams, CRM, AI, Risk, and vendor partners to ensure marketing technology capabilities align with business priorities and member needs. We are seeking a strategic marketing leader with expertise in managing marketing technology platforms to build scalable processes across product marketing, lifecycle marketing, operations, and paid.

This is a Full-time, Permanent role based at our Vancity head office and will report directly to the Director, Research and Insights. We offer flexibility through a hybrid work model; however, regular in-person participation is an important part of this role. Work location arrangements will be determined in partnership with the employee's manager, taking into account team, business, and operational needs.

How You'll Make an Impact:

• Acting as Marketing’s primary business lead for marketing technology, CRM, and applied AI initiatives

• Translating growth priorities into clear business requirements for platforms, data capabilities, AI models, campaign automation, dynamic content, reporting, and measurement

• Partnering with Marketing, IT, Data, CRM, AI, Risk, and vendor teams to identify business needs and establish the marketing technology roadmap

• Leading the development and execution of cross-sell, lifecycle marketing, personalization, and automation strategies that drive growth and improve member engagement

• Overseeing marketing technology implementations, enhancements, optimization activities, and user adoption initiatives

• Coordinating change management activities related to marketing technology rollouts and process improvements

• Driving the adoption and optimization of martech tools such as Salesforce, Adobe, and Microsoft Dynamics

• Leveraging data, automation, AI, and experimentation capabilities to improve campaign effectiveness and return on investment

• Influencing the future of digital channels including email, SMS, app, and paid media through strategic use of data and technology

• Measuring performance, monitoring success metrics, and ensuring value realization from marketing technology investments

What You’ll Bring to the Team:

• Bachelor’s degree in Marketing, Business Administration, Commerce, Data Analytics, Communications, or a related discipline

• Minimum 8-10 years of progressive experience in lifecycle marketing, CRM, marketing technology, digital marketing, or customer engagement

• Demonstrated experience leading marketing automation, personalization, CRM, or customer journey initiatives at scale

• Strong knowledge of marketing technology platforms such as Salesforce, Adobe Experience Cloud, Microsoft Dynamics, or similar solutions

• Experience translating business strategies into technology, process, and data requirements

• Proven ability to lead cross-functional initiatives involving technology, analytics, marketing, and business stakeholders

• Experience leveraging data, analytics, segmentation, experimentation, and AI capabilities to improve business performance

• Strong change management, stakeholder engagement, and influencing skills

• Experience leading teams or large-scale strategic initiatives within a complex environment

Extra Skills That Set You Apart:

• Experience working with applied AI, machine learning, predictive analytics, or decisioning platforms

• Experience within financial services, credit unions, or highly regulated industries

• Certifications in Salesforce, Adobe, Microsoft Dynamics, marketing automation, or related martech platforms

You’ll Thrive Here If You Are:

• Strategic – You connect marketing technology investments to measurable business outcomes and organizational priorities.

• Data-Driven – You use analytics, insights, and experimentation to inform decisions and optimize performance.

• Innovative – You embrace emerging technologies and continuously seek opportunities to improve member experiences.

• Collaborative – You build strong partnerships across teams and influence stakeholders at all levels of the organization.

• Results-Oriented – You focus on delivering scalable solutions that drive growth, efficiency, and long-term value.

We value lived experience, so if you are interested in this role, we encourage you to apply even if you feel your skills don't perfectly align with those listed.

What You’ll Earn:

This role offers a salary range of $108,500 to $140,500 per annum. The base pay offered may vary depending on factors such as relevant qualifications, skills, previous experience, and internal equity. As part of our total rewards package, employees may also be eligible for our annual incentive program, subject to program eligibility requirements.

Why You’ll Love Working Here:

A career at Vancity is more than just a job, you’re joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay, we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: We’re the largest private-sector Living Wage Employer in Canada and consistently ranked among Canada’s Top Employers

• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs

• Generous Vacation: New employees start with 3-4 weeks of vacation per year, with additional days earned over time

• Extra Stat Holidays: In addition to BC’s 11 statutory holidays, we offer 2 extra days, plus care days for personal or family illness

• Immediate Health Coverage: Health and dental benefits begin on your hire date, with three levels of coverage to choose from

• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life, recognizing that retirement looks different for everyone

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous, Black, or Trans. With special permission from the BC Human Rights Commissioner, this initiative provides access to career development opportunities, prioritized job screening, and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative, in line with the BC Personal Information Protection Act (PIPA). For details, please see our dedicated Talent Programs job posting.

This role is an open vacancy, and our hiring process is grounded in fairness, transparency, and inclusion. We are committed to an inclusive, barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process, including the application stage, we encourage you to let us know. We’re here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality, so you can participate fully in the process.