Lifecycle Marketing Manager

The Role

We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.

Responsibilities

• Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
• Design and maintain scalable automation workflows in Klaviyo.
• Develop behavioral and lifecycle-based customer segmentation.
• Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
• Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
• Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
• Create and iterate on lifecycle copy and visual assets using Canva as needed.
• Own lifecycle reporting and performance insights using Google Workspace tools.
• Build, maintain, and deliver regular reporting and monitoring tools.
• Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.

WHAT WE ARE LOOKING FOR The ideal candidate will have a proven track record of developing and implementing effective CRM/email marketing campaigns to drive growth within B2C or B2B2C companies. Creative problem-solvers who think strategically and analytically about sustainable growth , yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:

• 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
• Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.
• Working knowledge of Salesforce or similar CRM platforms.
• Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
• A test-and-learn mindset with a focus on continuous improvement.
• Strong project management and prioritization skills.
• Clear copy and email design instincts with an eye for effective lifecycle creative.
• Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus
• Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
• Mindset of continuous improvement and learning

Compensation: $100-115K/Year

BENEFITS: Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits

FLSA Status:Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.