Lifecycle Lead

Company Description

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Job Description

As part of Nine Publishing, you will join the home of Australia’s premier news mastheads, including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, and WAtoday.

Take ownership of a critical reader journey stage across premier digital publishing mastheads. In this high-impact role, you will bridge strategic vision with hands-on technical execution, designing and scaling automated multi-channel journeys that turn casual readers into highly engaged, loyal subscribers while actively minimising churn.

Day to day you will:

• Manage and deliver an omni-channel lifecycle roadmap to improve retention across all publishing mastheads.
• Design and execute real-time, automated customer journeys using the MoEngage platform.
• Lead a data-driven experimentation pipeline to continuously test, optimise, and refine journey performance.
• Analyse core dataset trends to act as the subject matter expert on your audience cohort's behaviours.
• Partner with product marketing to deliver engagement strategies for new and enhanced subscription features.
• Coordinate weekly priorities and share resources effectively with peer Lifecycle Leads and executive support.
• Collaborate with CX and Community teams to ensure a seamless experience across the full customer lifecycle.

What you'll bring:

• Demonstrated experience in CRM or customer lifecycle management within digital subscriptions or consumer media.
• Practical proficiency building multi-channel campaigns in automated marketing platforms like MoEngage or Braze.
• A data-driven analytical mindset with proven success turning behavioural metrics into retention strategies.
• Agile problem-solving and interpersonal skills to negotiate priorities and thrive in a fast-paced environment.
• Deep understanding of publishing customer journeys and the creative drivers behind digital reader engagement.
• Up-to-date knowledge of global CRM trends, modern automation practices, and innovative lifecycle strategies.

Additional Information

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads
• Annual gift voucher for Stan subscription
• More info at Nine Careers

Our Commitment to Diversity and Inclusion

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.