HC UKI H&H - Social Demand Generation ABM

Job Title: HC UKI H&H - Social Demand Generation ABM

Business Function: Marketing

Location: Sunlight House, UK

Job Purpose

Cif and Domestos are iconic brands within Unilever UKI’s Home & Hygiene portfolio. This role will report into the Brand Manager and help both brands win by leading the social and digital demand engine, while staying close to business performance and in-market results.

The Assistant Brand Manager will turn brand strategy into always-on digital execution, building platform-native content, creator activations and performance routines that drive reach, relevance and conversion.

A key part of the remit is accelerating Cif and Domestos into a social-first model, using cultural trends, product truth and Cleanipedia to build stronger advocacy, traffic and demand across the portfolio.

Why this role is exciting

This is a chance to shape the engine that makes two of the UK’s biggest Home & Hygiene brands show up with more relevance, consistency and impact across social, digital commerce and content. From #CleanTok to creator-led education, the opportunity is to turn culture and product superiority into measurable business growth.

Your Mission

• Lead the social and digital demand engine for Cif and Domestos.
• Turn content, creators and digital touchpoints into measurable reach, engagement and conversion.
• Track business results and translate performance into sharper actions with the Brand Manager.

Responsibilities

• Lead the Social & Digital Demand Engine – Own the day-to-day delivery of social, digital content and creator plans that build relevance, traffic and demand for Cif and Domestos.
• Build Social-First Brands – Brief and deliver platform-native content systems built for attention, participation, demonstration and shareability.
• Accelerate Cleanipedia – Help grow Cleanipedia as a connected content and advocacy ecosystem rooted in product truth, cleaning education and superiority.
• Track Business Results – Monitor sales, share, campaign, content and digital performance to identify issues, opportunities and actions with the Brand Manager.
• Turn Data into Action – Use performance learnings, social signals and shopper behaviour to improve content, media choices and commercial execution.
• Deliver Brilliant Execution – Work with media, agencies, CSP, sales and ecommerce teams to ensure plans are connected, well-managed and delivered strongly in market.
• Bring Curiosity and Pace – Spot opportunities, test new ideas and manage multiple priorities in a fast-moving environment.

All about you

• Experience in brand, digital, social, content, ecommerce, shopper marketing or another commercial discipline within FMCG or a fast-moving consumer environment. Strong marketing fundamentals, commercial curiosity and the ability to connect content performance with business results are essential.
• The ideal candidate is proactive, digitally fluent and highly organised, with curiosity for culture, creators, communities and modern brand building. Experience in social media, influencer marketing, content creation, campaign delivery or performance reporting would be a strong advantage.

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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How is Unilever tackling this?

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