Growth Marketing Lead

About:

We are seeking a seasoned Growth Marketing Lead to drive our acquisition channels, foster innovation through experimentation, and deliver tangible growth in pipeline and revenue. This individual will be responsible for strategizing, executing, and optimizing our growth initiatives, with a focus on paid media, conversion rate optimization, and marketing analytics.

Requirements: As a seasoned professional in growth or performance marketing, you will require a minimum of 5+ years of experience in driving growth and optimizing marketing campaigns. Your expertise should span several areas, including:

Paid media management, leveraging channels such as Google Ads, Facebook Ads, and other platforms to maximize ROI.

Conversion rate optimization, with a keen eye for detail to identify areas for improvement and implement data-driven strategies.

Marketing analytics, utilizing tools like Mixpanel, Amplitude, and Google Analytics to extract insights, measure campaign effectiveness, and make data-driven decisions.

Responsibilities: As a key member of our growth team, your responsibilities will include:

Designing and executing growth experiments across the entire customer journey, from awareness to retention, to continually improve our marketing effectiveness.

Developing and owning our paid acquisition strategy, including budget allocation and campaign optimization, to ensure maximum ROI and efficient use of resources.

Analyzing campaign performance and identifying areas for optimization, with a focus on reducing Customer Acquisition Cost (CAC) and maximizing Lifetime Value (LTV).

Collaborating with cross-functional teams, including product, sales, and creative, to ensure alignment and effective execution of growth strategies.

Staying up-to-date with industry trends, best practices, and emerging technologies to continually improve our growth marketing approach.