Director of Social Media

POSITION: Director of Social Media

DEPARTMENT: Marketing

REPORTS TO: Managing Director of Marketing

WORK SCHEDULE: Hybrid (3 days in office; 2 days remote)

Point Park University gets our students out of the classroom and into the real world with a foundation of experiential learning led by working professional faculty. From day-one, hands-on learning prepares our students for success and opens doors to connections in their careers. We create a community of performers, doers and trailblazers and with our diverse campus community located in the heart of Downtown Pittsburgh, we offer unique living and learning opportunities for our students.

We seek a Director of Social Media to build upon the university's current social media presence and strategically express and elevate our brand to engage with our audiences to primarily attract, recruit and enroll students to Point Park.

The Director of Social Media will focus on high-level strategy, organizational leadership and alignment of Point Park University's main social channels; Point Park Bound, the primary admission channel; the university's advancement/alumni channels; as well as broad oversight of other established university social channels. This role is a champion of Point Park's brand and will coordinate university social media marketing and communications efforts ensuring that breaking news and evergreen recruitment, enrollment and engaging stories share space on our channels celebrating our students, faculty, alumni, the possibilities for prospective students, the benefits of a campus in Downtown Pittsburgh, and more.

We are seeking an individual who excels at fostering trust and collaboration across our internal and external university partners and actively demonstrates empathy and cultural awareness when engaging with diverse on-, off-, and online campus constituencies. A successful candidate should be strategic, innovative and results-oriented to lead the university's social media presence with an understanding of the pivotal nature of the discipline and appreciation of active community engagement.

The role coordinates content strategy, serves as consult for the campus community's social channels, provides governance, establishes KPIs and adjusts organic approach based on data. In collaboration and coordination with the assistant vice president of public relations, the managing director of marketing and members of the university's executive team, the position supports reputation and crisis communications management through social platforms, works with the marketing team's content managers to post engaging stories for priority programs and showcases scholarship and visit opportunities to recruit and enroll the next class of students.

Requirements include 8-10+ years of professional experience in social media management, public relations, digital marketing, communications or related fields. Bachelor's degree in journalism, public relations, advertising, marketing, communications, digital media or similar required. Supervisory experience required with a demonstrated ability to lead, mentor and inspire student workers and early-career team members. Higher education experience preferred. This position reports to the Managing Director of Marketing.

Additional Qualifications

• Demonstrated ability to lead, mentor and inspire student workers and early-career staff members
• Exceptional interpersonal, communication and stakeholder management skills.
• Solid project management, organizational and strategic planning skills.
• Exceptional writing, editing, storytelling and communications required.
• Familiarity with a social media management tool required.
• Familiarity with a social listening tool preferred.
• Social media crisis communication experience preferred.
• Multimedia skills strongly preferred (understanding of and ability to shoot photos, video and edit for social platforms)
• Understanding of brand voice/tone and experience successfully implementing an organization's brand
• Knowledge and understanding of how paid social coordinates with organic
• Highly professional and collegial work style with the ability to work in a collaborative and constructive manner, to exercise good judgment in rapidly evolving situations and to interact with colleagues at all levels of the organization.
• Ability to work occasional evenings/weekends

Supervisory Responsibilities

This position will oversee at least one PT staff member and a graduate assistant with potential for oversight of the department's paid student workers dependent on student interest/department needs.